LinkWeChat: Make every enterprise an expert in private domain management
origin
In the era of enterprise digital transformation, enterprises have three major pain points in online customer marketing:
- Difficulty in acquiring customers : expensive traffic, many central traffic platforms, too scattered customer traffic, and high re-contact fees
- Difficulty management : scattered customer traffic cannot be managed in a unified manner, and managers have limited energy, resulting in extremely high customer operating costs
- Difficulty in closing transactions : difficult to retain, difficult to promote, poor user activity, low repurchase rate, easy loss of customers, lack of effective marketing tools
The rise of the concept of private domain traffic not only solves the above-mentioned pain points, but also allows enterprises to avoid being restricted by the rules of the traffic platform. Therefore, the layout of private domain traffic has become an important link for enterprises to occupy a place in the fierce market competition. But at the same time, the volatility and uncertainty of the market environment have also brought enormous pressure to the private domain traffic operations of enterprises.
Therefore, how to choose and make good use of the existing operating tools and products on the market to directly operate private domain traffic has become the most concerned issue for enterprises. After the release of Enterprise WeChat 3.0, it not only broke through the limitation of personal WeChat in the operation of private domain traffic, but also inherited the advantages of low threshold and speed of personal WeChat. In addition, using enterprise WeChat to manage private domain traffic can realize the assetization of enterprise customers and solve the biggest customer churn problem of WeChat.
There is no doubt that enterprise WeChat is gradually becoming a powerful tool for enterprise private domain traffic operation. More importantly, enterprise WeChat has fully opened up its basic capabilities, allowing more third-party service providers to provide enterprises with various digital services and empowering enterprises' digital transformation.
Based on this, how to make use of the open capabilities of enterprise WeChat to allow enterprises to operate and manage private domain traffic more conveniently has become the purpose of the LinkWeChat open source project and the general direction of its future development.
birth
LinkWeChat, Link to WeChat.
The most powerful ability of enterprise WeChat is that it can seamlessly connect with WeChat. "Through the connection between WeChat and enterprise WeChat, it can carry the relationship and communication inside and outside the enterprise, and provide enterprises with solutions for internal and external communication and management."
Therefore, we hope that through a product that can link WeChat, link enterprises, and link thousands of customers like enterprise WeChat .
Therefore, we named this open source SCRM system based on enterprise WeChat as LinkWeChat , which is a comprehensive solution for enterprise private domain traffic management and marketing.
LinkWeChat is based on the open capability of Enterprise WeChat, which not only integrates the powerful background management and basic customer management functions of Enterprise WeChat, but also provides multiple channels and methods to connect WeChat customers. Through flexible and efficient customer operation modules such as customer relationship maintenance, chat enhancement, etc., a strong link is established between customers and enterprises, so as to further help enterprises improve customer operation efficiency, strengthen marketing capabilities, and expand profit space through diversified marketing tools .
ability
LinkWeChat is based on the basic open capabilities of enterprise WeChat, and also according to the characteristics of mainstream private domain traffic marketing tools, a total of eight modules have been launched to help enterprises upgrade their marketing capabilities:
- Drainage and Acquire Customers: Multi-channel drainage, accurate customer acquisition
- Customer Center: Build an exclusive private domain traffic pool and manage customers with tags
- Customer relationship maintenance: corporate language material library, mass-sending assistants in seconds, building portraits of customer trajectories, and refined customer operations
- Community operation: Quickly attracting customers, standardized group management, and full coverage of customer group operation scenarios
- Almighty Marketing: Multi-type event marketing tools to meet various marketing event scenarios
- Chat Enhancement: Useful chat sidebar tools, efficient communication, and promotion of conversions
- Enterprise risk control: Conversation archiving is legal and compliant, sensitive word violation reminders, security management communication services
- Intelligent analysis: full-dimensional analysis of customers/customer groups, the data is clear at a glance; NLP analysis of conversation content, automatic tagging
developing
Although LinkWeChat is still an open source SCRM system based on enterprise WeChat, as the project develops, more and more marketing tools will be launched for enterprise customers to use.
At the same time, we are planning to gradually open up LinkWeChat's open capabilities, and build an open platform belonging to LinkWeChat to embrace more developers.
We hope to finally start from open source, take the platform as the cornerstone, and provide one-stop private domain operation solutions for more vertical industries .
honor
Every line of code has the power to change the world.
LinkWeChat (open source address: https://gitee.com/LinkWeChat/link-wechat ) has won the 2020 Gitee Most Valuable Open Source Project and the 2020 Open Source China Best Popularity Award , and successfully joined Mulan Open Source in July 2020 community .
Vision
LinkWeChat is not a marketing expert, but makes each enterprise its own private domain traffic marketing expert through open source:
- Integrate the basic capabilities of enterprise WeChat, ready to use
- Provide one-stop marketing solutions for vertical industries
- Open up its own platform capabilities to allow more developers to participate
- Working with Enterprise WeChat to Help Enterprise Digital Transformation