As we all know, whether it is consumer goods or industrial categories, 80% of the store traffic comes from the keyword search on the Ali homepage. Therefore, the layout of the store's keywords is not only the basic work, but also to prepare for the future cooperation with paid promotion or detonation of traffic. Everyone first uses the Ali Index to analyze the keywords related to your store industry, and then makes a layout plan based on the list of other keyword sources below. I believe it will be useful.
The product title setting is the most basic, and the most important thing is the keyword. The word count is set to 30 . There is only one keyword, and what product to choose, only you know the match between keywords and information, Silk E-commerce Firm.
1. Keywords on the lips
There are a few key words you can always say about your product or service without thinking, write them down. It doesn't matter where you write it down, you can write it down on paper or you can count it into a word processing software such as Notepad or Word . Look at these keywords for a few minutes, and other related words may come to mind. Good, write them down. Go ahead and think about what other words could be added ? Or what synonyms could be added, etc.
2. Check Your Competitors’ Keywords
It 's not difficult to check your competitor's keywords : open your competitor's web page in your browser, click the " View " menu, select the " Source File " item, " followed by the site's keyword https://sifen1006. 1688.com/
. Of course, many times these keywords may not be right for you. The problem is that if you look at enough sites, you are likely to run into some missing - valuable keywords you didn't expect.
3. Chat with colleagues / friends
Talk to colleagues more and see if they have good keywords. If your site is for laptops, you can ask your friends : " When you look for laptop-related sites on the Internet, what keywords do you use to search ?" . Then see if the keywords they use have been included in your keyword list, if not, add them ; if so, you can also make a judgment basis for your following work.
4. Typos
Note that typos here are also treasures. Don't underestimate typos. For every 10 traffic brought by search engines , 1 or 2 are caused by typos or other words of keywords, and sometimes even more.
5. Synonyms and Synonyms
Synonyms and synonyms for keywords must not be overlooked either. If your site sells laptops, have you considered synonyms or synonyms associated with " laptop " ? Such as laptops, laptops, laptops, and so on. In fact, many people use " notebook " and " portable " without adding the word " computer " when searching for laptops . All of these are things we should consider. Therefore, these words should also be added to our list of keywords.
5. Splitting and combining keywords
You may find that even though your product name is one word, it can be searched with two keywords. For example, when you search for " notebook " and " computer " respectively , you can find pages related to laptops. Isn't this interesting, but you have to be clear that our job is to think from the customer's point of view, not to teach the customer what keywords to use. Because, if the split and combination forms of keywords are missed, part of the traffic will be lost.
6. Hyphen
Check the keywords to see if there are any that can be hyphenated or removed, and then add them to the keyword. In the eyes of search engines, email and e-mail are two completely different keywords, so the search frequency of these two words must be different. What we need to do is to find words that are used more frequently. One thing to note here is that search engines treat the hyphen as a space symbol. So, the search results for email and e-mail are exactly the same, but the search results for email and e -mail are quite different. You can try it yourself on a search engine.
7. Vocabulary related to geographic location
If your product or service is aimed at users in a specific region, you can add the region name, such as the name of the province and city, before the keyword. Think from the customer's perspective when using geolocation. For example, a mailbox, there is no word " Beijing mailbox " in it, so the geographical location has no meaning to it.
8. Company and product name
If the company or product the site belongs to is very famous, you can also add their name to the keyword list. Of course, the name does not have to be copied, you can make some changes first, and then arrange and combine, which can find more keywords.
9. Misplaced keywords
Many keywords seem to be conventional, such as " Dianshi Forum " , " Search Engine Optimization " , etc. There is a lot of competition for these words because many websites are using them to optimize. At this time, can we displace and consider whether I can optimize the combination of " engine optimization search " or " search engine optimization " when everyone optimizes " search engine optimization " . Because users rarely use double quotation marks to make their search results precise, and some non-professionals may not be able to grasp an accurate word.
10. Do n't use generic words.
If you are a clothing maker, then " Korean version of clothes " is your core keyword, and " clothes " is a very general term. When users search clothing websites, they will not only use the keyword " clothes ". To search, usually a combination of multiple words. (This is also what the previous article said about bidding on Ali for the keyword " clothing ", which is not very meaningful. Setting the keyword well is also the key to SEO search engine optimization. You can refer to similar products to see the selection of keywords It's really important. If you choose the right keywords, you will have business opportunities. Let's work hard.
11. Do n't use unpopular words.
Most of the hot words take a long time to promote. Some people think that if the hot words can't be done well, let's do the unpopular words. But let me tell you, unpopular words are really not competitive, and they may rank first with just a little promotion. But no traffic came in. This is also a waste of time and effort.
12. Try to use long tail words
Most people will fight for big words. Such as: clothing, men's clothing, women's clothing, etc. If you are a new seller and want to make these words, it will take at least half a year or more. It is better to choose long-tail words than this. Long-tail words have little competition but have traffic. Most of the users who use long-tail keywords have a strong purchasing purpose. This way the conversion rate is higher. Sifen Electronics!
As we all know, whether it is consumer goods or industrial categories, 80% of the store traffic comes from the keyword search on the Ali homepage. Therefore, the layout of the store's keywords is not only the basic work, but also to prepare for the future cooperation with paid promotion or detonation of traffic. Everyone first uses the Ali Index to analyze the keywords related to your store industry, and then makes a layout plan based on the list of other keyword sources below. I believe it will be useful.
The product title setting is the most basic, and the most important thing is the keyword. The word count is set to 30 . There is only one keyword, and what product to choose, only you know the match between keywords and information, Silk E-commerce Firm.
1. Keywords on the lips
There are a few key words you can always say about your product or service without thinking, write them down. It doesn't matter where you write it down, you can write it down on paper or you can count it into a word processing software such as Notepad or Word . Look at these keywords for a few minutes, and other related words may come to mind. Good, write them down. Go ahead and think about what other words could be added ? Or what synonyms could be added, etc.
2. Check Your Competitors’ Keywords
It 's not difficult to check your competitor's keywords : open your competitor's web page in your browser, click the " View " menu, select the " Source File " item, " followed by the site's keyword https://sifen1006. 1688.com/
. Of course, many times these keywords may not be right for you. The problem is that if you look at enough sites, you are likely to run into some missing - valuable keywords you didn't expect.
3. Chat with colleagues / friends
Talk to colleagues more and see if they have good keywords. If your site is for laptops, you can ask your friends : " When you look for laptop-related sites on the Internet, what keywords do you use to search ?" . Then see if the keywords they use have been included in your keyword list, if not, add them ; if so, you can also make a judgment basis for your following work.
4. Typos
Note that typos here are also treasures. Don't underestimate typos. For every 10 traffic brought by search engines , 1 or 2 are caused by typos or other words of keywords, and sometimes even more.
5. Synonyms and Synonyms
Synonyms and synonyms for keywords must not be overlooked either. If your site sells laptops, have you considered synonyms or synonyms associated with " laptop " ? Such as laptops, laptops, laptops, and so on. In fact, many people use " notebook " and " portable " without adding the word " computer " when searching for laptops . All of these are things we should consider. Therefore, these words should also be added to our list of keywords.
5. Splitting and combining keywords
You may find that even though your product name is one word, it can be searched with two keywords. For example, when you search for " notebook " and " computer " respectively , you can find pages related to laptops. Isn't this interesting, but you have to be clear that our job is to think from the customer's point of view, not to teach the customer what keywords to use. Because, if the split and combination forms of keywords are missed, part of the traffic will be lost.
6. Hyphen
Check the keywords to see if there are any that can be hyphenated or removed, and then add them to the keyword. In the eyes of search engines, email and e-mail are two completely different keywords, so the search frequency of these two words must be different. What we need to do is to find words that are used more frequently. One thing to note here is that search engines treat the hyphen as a space symbol. So, the search results for email and e-mail are exactly the same, but the search results for email and e -mail are quite different. You can try it yourself on a search engine.
7. Vocabulary related to geographic location
If your product or service is aimed at users in a specific region, you can add the region name, such as the name of the province and city, before the keyword. Think from the customer's perspective when using geolocation. For example, a mailbox, there is no word " Beijing mailbox " in it, so the geographical location has no meaning to it.
8. Company and product name
If the company or product the site belongs to is very famous, you can also add their name to the keyword list. Of course, the name does not have to be copied, you can make some changes first, and then arrange and combine, which can find more keywords.
9. Misplaced keywords
Many keywords seem to be conventional, such as " Dianshi Forum " , " Search Engine Optimization " , etc. There is a lot of competition for these words because many websites are using them to optimize. At this time, can we displace and consider whether I can optimize the combination of " engine optimization search " or " search engine optimization " when everyone optimizes " search engine optimization " . Because users rarely use double quotation marks to make their search results precise, and some non-professionals may not be able to grasp an accurate word.
10. Do n't use generic words.
If you are a clothing maker, then " Korean version of clothes " is your core keyword, and " clothes " is a very general term. When users search clothing websites, they will not only use the keyword " clothes ". To search, usually a combination of multiple words. (This is also what the previous article said about bidding on Ali for the keyword " clothing ", which is not very meaningful. Setting the keyword well is also the key to SEO search engine optimization. You can refer to similar products to see the selection of keywords It's really important. If you choose the right keywords, you will have business opportunities. Let's work hard.
11. Do n't use unpopular words.
Most of the hot words take a long time to promote. Some people think that if the hot words can't be done well, let's do the unpopular words. But let me tell you, unpopular words are really not competitive, and they may rank first with just a little promotion. But no traffic came in. This is also a waste of time and effort.
12. Try to use long tail words
Most people will fight for big words. Such as: clothing, men's clothing, women's clothing, etc. If you are a new seller and want to make these words, it will take at least half a year or more. It is better to choose long-tail words than this. Long-tail words have little competition but have traffic. Most of the users who use long-tail keywords have a strong purchasing purpose. This way the conversion rate is higher. Sifen Electronics!