SEO strategies, keyword selection principles
Strategy refers to programs that can be implemented in order to achieve a certain pre-established goals. In the development of SEO strategies when we need to understand all of the basic situation of the site, and also have an accurate analysis of the data which the industry Web site competitors. There are several SEO strategies prominent attributes: empirical, forward-looking, innovative, skill, these four properties will help you better understand the SEO strategy.
Keyword selection principle
Speaking from the site itself, a good keyword strategy allows websites to obtain directional traffic you want, a lot of wealth in order to contribute to the site. Keywords can follow the principle of choosing four kinds of principles as follows.
1, keyword search of
A keyword search of the decision from a keyword search engine there to bring the number of valid traffic site, which can roughly estimate the commercial value of this keyword, of course, the search and its commercial value is not proportional, many of common keywords search volume is very large, but its commercial value is very low.
2. Select the word for site capacity
Choose a keyword for your site facilitates competition with their own strength combined perfectly new stations, by contrast tend to have only a small competitive, and can not be the original site of a large battle front, so beginning choose a suitable keyword team ability, the development of the site is more favorable.
Of course, if there is a great team resources to operate the site, then it can be considered from a long-term aspects. The general principle is to operate relatively small competitive keywords.
3, keyword selection relevance
Before a station, you must first determine the theme of a good website, in the choice of keywords, be sure to select keywords related to the site theme. The principle of relevance in favor of making the site a better user experience and increase conversions.
4, the user's search habits
Several factors in addition to the previous, also taking into account the user's search habits. Because the user's habits are not able to discern a person, the study user's search habits can be analyzed to obtain by asking friends, user surveys and other means.
In doing keyword strategy when selecting keywords is a very important aspect. Key words, common approach on how to select their own website and can bring certain benefits are:
1, the search engine ranking law
Here that the ranking method, mainly to the site keyword filter on the search engine rankings. This keyword can also evaluate the commercial value of the aid of other methods, such as Baidu index can be used to detect the word about daily searches and user attention.
2, trend reckoning
The so-called trend is the use of reckoning upcoming events in advance planning and speculation keywords. In the field of SEO, we can often get the opportunity to get good results.
According to Pareto rule, most of the good web traffic should flow from the long tail of the word, so the overall keyword strategy is the focus of the site is optimized using the long tail SEO work in the word theory. Baidu can be found by searching the relevant words and long tail keywords corresponding to this objective, the high commercial value of some long tail words, so a skill now to take advantage of the long tail of the word has become a SEO personnel must master.
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