Sorry, "paying for knowledge" really can't cure your anxiety (transfer)
Text / Chengzhe
Regarding the payment for knowledge, there have been many articles analyzing the development of the industry, and this article returns to the perspective of personal needs to re-look at the payment for knowledge.
1
The above picture shows the statistics of "Get" by "Analysys Qianfan". The data shows that the total usage time of "Get" users exceeded 80 million hours for the first time in July last year. It has been under 20 million hours for a long time, which is almost 1/4 of the original.
No wonder Luo Zhenyu is so anxious. In his New Year's Eve speech in 2017, he directly changed the "friend of time" to "the battlefield of time". At the same time, he officially stopped the update of "Luo Ji Thinking" in March and concentrated all his energy. on "get".
Let’s take a look at Zhihu Live. Although no data has been released, it seems that the situation is not optimistic.
The users of Zhihu Live have also started to hang Zhihu Live on Zhihu, saying that they have been charged too much "IQ tax", and "What stupid live have you heard on Zhihu" has 1.3 million onlookers .
Some people may think that I am paying for knowledge, but on the contrary, I think that paying for knowledge is still valuable. At the same time, I don’t think that all people who pay for knowledge are paying IQ tax.
In my opinion, it is just that the market is returning to rationality, and the people who pay for knowledge can be divided into at least two groups. One group is a rational paying group, while the other is an emotional consumer group.
I don’t think that the time to get users is being fought over by other rivals who pay for knowledge. The main reason is that the latter’s emotional consumers are starting to leave the game, which has nothing to do with how powerful the rivals are.
Now, let's examine the reasons for the emergence of emotional payers.
2
A person will be anxious, of course, there will be various reasons, mortgage pressure, work pressure. But in any case, modern psychological research shows that the main anxiety of modern people comes from interpersonal relationships rather than survival pressure. We have long since gotten rid of the age of material scarcity, but anxiety is still everywhere, and all the reasons lie in interpersonal relationships.
What you worry about is not that you have no money, but that your colleagues and your neighbors are doing better than you, so you have to work harder than them to be at ease.
So the culprit is WeChat (no black WeChat meaning).
Before WeChat didn’t exist, our parents’ life circle was extremely narrow, and communication required phone calls and letters. We didn’t know which classmate made a fortune or which neighbor went to Thailand for a trip. It's too far away, and I don't know how happy the other person's life is, so the anxiety will definitely be much less than today.
After opening the Pandora's Box of WeChat, you will see that the monitor in your high school class not only passed the entrance examination, but also successfully stayed in the Beijing financial circle to work hard as a star investor, and was exposed to various high-level social occasions every day. , What API, BD, CEO, DAU, ERP, FOUNDER, GQ, H5, IAAS, JD, KPI, MAU, PGC, SKU, UGC, VP these words you don't understand appear in his circle of friends like a mantra.
And you stay in your hometown to work in a small company, you can only look up to him when you are a child, and now you continue to look up to his tall life in the circle of friends, and you hate it.
Of course, the squad leader was not very happy either. He was in contact with all kinds of entrepreneurs of the same age who were better than him every day, and witnessed with his own eyes that they achieved a fortune of tens of millions at a young age. Every day, on the way back to my small rental house after get off work on the subway, I feel like a knife, looking at the 150,000-square-meter school district house in Haidian, such days seem to have no end.
In fact, you don't know, the squad leader sometimes brushes your circle of friends, jealous of your seemingly peaceful life.
There is no doubt that such anxious people are desperate to get hold of something.
At this time, Mr. Luo Zhenyu came. He stretched out his big chubby hand to you across the screen and said, "There is nothing to be afraid of at the end of the world. Come with me." So you and the monitor both stepped on the boat of paying for knowledge.
3
In fact, these paying people are all emotional consumers. They look around, see that the teacher's introduction is good, and buy it immediately, and see that the teacher is also good. They buy and buy all the way from getting to the Himalayas. Once you miss a teacher's lecture, you will miss this wave of opportunities and worry about gains and losses.
And at the moment of purchase, their anxiety disappeared.
Of course, in the early days, they were also diligent and motivated. They listened to these contents on time every day when they commuted to and from get off work, but as time went on, they found that there were too many things to watch, and they began to worry about themselves not being on time. Open and anxious.
Once it was not opened, there was a second time. Over time, they also forgot that they had subscribed to a certain teacher's content.
The above is the general situation of such anxious people.
4
For these anxious people, their real view of paying for knowledge is actually an investment.
It is of course impossible to acquire this part of knowledge by investing in order to expect a hundredfold return.
But through dispassionate analysis, the following two points will ultimately disappoint them.
1) Fragmented knowledge is difficult to solve your specific practical problems immediately. Fragmented knowledge can only help you improve your understanding of certain things and give you some more rudimentary and simple methods.
But from knowing to doing it, you still need to practice it yourself, but in reality, most of them are lazy people. They listen to a certain teacher say something, and then add some fantasies, as if they have already completed it. So hurriedly entered the next information flow.
Of course, it is not denied that fragmented knowledge can occasionally help immediately, but what I want to say is that most fragmented knowledge, including my article, is like chicken soup, and cannot form a systematic understanding. You can't remember that much. Yes, just remember a little bit.
The real learning is systematic learning. You need to strictly memorize a lot of content to truly understand the essence, and fragmented content is not.
2) It really takes time to form a deep understanding of the world. The structure of the human brain has not changed in this era. It takes a very long time for you to have different views on something.
This accumulation time cannot be shortened. It requires not only the verification of life experience, but also the knowledge from books and others, and you can only form your opinion after feeding back each other.
You do not believe? You might as well take a look at the "10,000-hour genius theory", this time cannot be bypassed, and it cannot be achieved quickly.
For emotional consumers, they also regard knowledge payment as a quick way. The greater the expectation of such irrational investment, the greater the disappointment, and even some people will turn to crusade against the official platform in the end. , The introduction of the spit platform is full of various marketing packages. Teacher Luo Zhenyu has made a lot of hype about paying for knowledge. What about the doomsday ticket? Why didn't I get anything in the end?
How should I put it? This matter needs to be viewed from two sides. The government naturally needs to bring a very dazzling marketing color in order to promote it. People see shortcuts to overtaking in corners, but people who consume rationally do not.
Let's talk about the rational people who pay for knowledge.
5
Therefore, objectively speaking, in the short term, paying for knowledge is an extremely low return on investment. It can neither help you solve specific problems, nor can you immediately form a deep understanding.
Rational consumers, on the other hand, can see this clearly, and have the mentality that listening a little is a little bit. If they are usually too busy, it doesn’t matter if they miss anything. It is closer to giving a reward in advance, thanking a certain teacher.
On the contrary, these groups of people are the ones who can really gain something, because they are not worried about their own gains and losses. For them, whether there is an opportunity to pay for knowledge, they are all acquiring their own knowledge, and they are always making lifelong investments. They have never stopped buying physical books, buying Kindle e-books, spending money on videos, listening to offline lectures, and writing and organizing their own notes. Paying for knowledge is just another way.
To put it simply, they will not grasp the teacher's point of view like a life-saving straw, and believe in it, but will often collect different opinions and viewpoints, and finally form their own opinions based on their own experience.
Therefore, I can tell you responsibly that for them, the pile of seemingly useless knowledge that they have invested in will eventually help them solve some specific problems one day, and they are very important to the world. The in-depth understanding has also been continuously deepened.
6
When it comes to paying for knowledge, this is not black and white.
If you are a long-term investor who pays for knowledge, then the knowledge payment on all platforms is just a channel, and your investment mistakes must be within your tolerance.
Conversely, if you rarely, if ever, invest in knowledge, then hoping to get to the top by investing in the content provided by these platforms will only make mistakes and ultimately deepen your anxiety.
Going back to the market environment, it would be a good thing if the entire knowledge payment market is in a staged state of decline, and the market will take what it needs.
If you choose to pay for knowledge because of anxiety, then you'd better observe your anxiety and examine your delicate relationships, rather than pay for knowledge.
People have pursuits in life, but what they seek from outside is only anxiety, and what they seek from inside is invincibility.
The point is, what do you want to "get"?
Original link: https://www.huxiu.com/article/190798.html