Abstract: Recently, Alibaba Cloud took the lead in launching the video cloud editing function. As a PC-side video editing tool with simple operation and full functions, it provides rich online editing and material management functions for short video application scenarios, which can help operators to quickly create interesting and informative video content.
China's online video has entered a golden period of development. According to the "2016 Research White Paper on the Development of Online Content Industry" released by Guduo Media, a data research institution, as of December 2016, the number of online video users in my country was close to 550 million, and the total market size reached 500 million. 60 billion yuan. It is foreseeable that this number will continue to rise in 2017.
Such a large market size must be supported by massive, high-quality and diverse content.
From the perspective of content production, video can be divided into UGC (User Produced Content), PGC (Professional Produced Content), and OGC (Occupational Produced Content). Most of OGC are long videos, such as movies, dramas, variety shows, animations, etc. Websites or APPs are operated through copyright purchase and users pay to watch, which is biased towards the head effect; some opinion leaders use careful planning and professional production. The generated waist content is called PGC. This type of video can be used to supplement OGC content, improve the visibility of platform content, and form interest groups and fans; while the mobile terminal is rising, amateur users are shooting through short video APPs. With the biography, a large amount of UGC content is generated, and the massive UGC content plays a long tail effect and creates value for the platform. The above three types of content are obviously different and inseparable, forming the entire content ecology of video content.
Throughout the entire network, the OGC market is very mature, and platforms with certain strengths have joined the battle for good copyright and big IP, hoping to attract and retain users through good works and star effects. However, because most of them are exquisite long videos, OGC also has the characteristics of extremely high entry threshold and long production cycle, which requires a lot of human and financial resources. Under the social media boom and the long-tail effect of the Internet information model, if there is a better way, it is to start with PGC and UGC. By mining and integrating PGC and UGC content, or secondary processing OGC content, we can quickly produce more watchable short videos, accumulate content and topics on the platform, and share them with social media to gain more users. The road that has been trickled out.
As the secondary creation of video content on the platform side, there are the following difficulties:
第一，相对图文模式，视频的制作门槛高。需要更专业、更具审美观的视频剪辑人员，花费更长的时间和精力来产出内容。
第二，市面上绝大部分视频制作软件操作复杂，生产内容效率低下，无法实现人工智能化。即使是非常资深的视频剪辑师，生产1分钟的短视频也需要2-4小时之久。
第三，视频和视频之间的衔接搭配，渲染特效的添加，过分依赖剪辑师个人的审美和积淀。而剪辑师的专业水平又参差不齐，这就导致了产出内容的质量、风格的严重不统一。
为了解决问题，视频云端编辑产品应运而生。国外已经有Wochit在线编辑系统成功运营。而在国内，拥有实力雄厚的底层技术与全链路的视频能力支撑的云计算厂商阿里云则**抢占了这一市场先机**。
近日，阿里云率先推出了视频云剪辑功能。作为一款操作简单、功能齐全的PC端视频剪辑工具，针对短视频应用场景，提供丰富在线编辑与素材管理功能，可以帮助运营人员快速制作有趣、有料的视频内容。
借助云剪辑平台，客户不用自己去搭建庞大的线性编辑工具，也不用购买复杂的视频剪辑软件。通过阿里云提供的剪切、拼接、遮标、合成、横幅文字等一系列功能，可以高效、自由的创作视频，即使是普通的运营人员，也可以快速上手，在2分钟之内制作出一段PGC水平的短视频。大大的降低了视频制作的门槛，也成百倍的缩短了制作时间，提升了内容生产效率。
下面我们看看短视频是怎么被快速制作出来的。
云剪辑后台提供可视化的操作界面，可以便捷的进行素材管理、编辑和预览操作，一键生成视频。编辑人员通过选择并拖动视频素材区的视频到时间轴，目前单次视频编辑过程，最多可以支持20段视频合成。进入编辑状态后，可以对视频进行基础的首尾剪切、任意位置剪切、删除片段等操作。
文字横幅和遮标也是视频剪辑中常用到的两大功能。在后台中，编辑人员选中时间轴中的视频，视频素材区就自动切换到编辑状态，可以输入文字，设置字号、颜色、透明度等属性，并调整横幅位置，为视频添加合适的字幕。同样，选中视频后，可以在素材区启用遮标，遮标的区域和位置可调。
功能不止如此，云剪辑主要服务于传统广电行业、传媒公司、新媒体平台、在线视频平台及短视频内容聚合平台等所有有视频快速剪辑需求的企业和个人。所以，为了迎合大众偏好泛娱乐内容的口味，从更专业的角度解决客户的问题，阿里云还将基于大量的需求调研和C端市场验证，推出海量的音乐、滤镜、动态与静态贴纸，气泡字幕、转场特效等素材库，并可以根据客户的需求进行定制接入和开发。编辑人员再也不用去苦苦寻找素材，只要在库中选择合适的素材，一键配置，就可以对视频进行大改造，使其更加吸引年轻人的眼球。
借助阿里云的视频云服务体系，客户还可以一并开通视频采集合成、上传转码、鉴黄审核、云端存储、加速分发、安全防护、播放等全链路功能，像搭积木一样按需选择服务模块，零代码组建视频系统。
作为平台方，将你的难题和压力通通交给专业的云服务厂商来解决，把更多精力投入到核心业务本身，加速内容的创新发展，产出更多优质的PGC短视频内容，打造IP和品牌，才能快速把握风口浪潮，在竞争中立于不败之地。
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