A web page that can successfully convey emotions and emotions also depends on the face

There is a really big difference between design and art. To a large extent, design can be regarded as a systematic science. So, it's not surprising when psychological principles and design techniques come together. In fact, when designing, designers will more or less apply some psychological laws and principles to enhance the participation of design works and strengthen the emotional connection with users.
Among the many laws, the use of images containing faces or people to establish emotional connections with users is the most common strategy that incorporates psychology. The human face element can make the app/website/poster look more human, and it is easier to create clear emotions and emotional resonance. So, in the actual design process, what are the specifics of this design method? In today's article, let's talk about these techniques.
Relevance to users Web pages that

can successfully convey emotions and emotions are also face-to-face
For elements that may be associated with users, every designer may have a list in mind. Color, button size, and copywriting may all affect user engagement and page conversions, but a real human face may have a more significant impact.
Think about your favorite websites. Wouldn't a human face be easier to notice and focus on? Think carefully about the advertisements, articles, and content that can influence your decision-making. Do some of them contain faces and expressions of various months?
The screen contains pictures of people and faces, which can better trigger the user's emotions. These carefully designed faces can cause the user to empathize: "they are the same kind of person as me" or "I want to be like him" . Such emotions are subtle and not direct, but they can make users interested in the product or service behind the face.
The Kissmetrics blog lists 5 psychological principles for improving user engagement and conversion rates, one of which is that users recognize faces, which can attract users' attention and convey emotion:
Human faces are much more attractive to users than other elements, which is a biological instinct. So, you can use this pattern to guide users to the key elements of the page. Especially when the eyes of the faces on your page are pointing right at the CTA button, then the vast majority of users will follow their gaze to find the button located in that direction.
Use emoticons to create an emotional

tone Web pages that successfully convey emotions and emotions also depend on faces.
Do you have a similar urge when you notice someone yawning? Emotions and behaviors are actually influenced by others, some are herd mentality, and some are derived from hints, but in any case, emotions and behaviors are "contagious". Almost all emotions are contagious in some sense, and pictures with faces convey different emotions such as happiness, excitement, pain, loneliness, disgust, anger, etc. through atmosphere, color, layout and expression. In other words, pictures can create an emotional atmosphere.
This statement is not subjective cognition, but is supported by science and theory:
the various feelings and impressions in our cognitive system are largely created by the influence of external socialization. Appearances, expressions, and characters are so important because they are so effective at conveying feelings and shaping the impression in the viewer's mind, even if the traces are subtle.
Of course, the establishment of emotional connection does not only depend on the expressions of the characters in the picture, but the quality, atmosphere and content of the picture, and the way and quality of the information conveyed also affect the emotional connection. And these vary by culture, user age, and domain, so when choosing images for your design projects, think carefully about your audience and what they want, and design content with precision. (This is why you need to do enough user research.)
In order to create designs that drive user engagement and even engagement, you need to incorporate expressions and emotions that match your product or service. Many products blindly use smiley faces to create positive emotions, but a lot of times, being right is more important than being positive.
Build trust Web pages that

can successfully convey emotions and emotions are also face-to-face
If users can see the face of the creator of products and services, it helps to establish an emotional connection between the product brand and users, and makes users more trustworthy in the product through real people. Under this design strategy, faces and expressions can achieve this in the following ways:
Users
can Allow users to see the product or service interacting with people in a positive way
Users can understand the actual feelings of users about the project through facial expressions and body language. Video is a good channel
to let some users describe the experience of use.
Pictures and videos are important channels to show the credibility of the brand, of course you have to Make them look real enough
The more real users view your site, the more users will gradually build trust in it. Fake models sometimes don't know how to properly interact with products, which can actually be detrimental to brands. Of course, it would be more effective to use real staff and users, but make sure the imagery is high-quality and the atmosphere is in place.
Guided Vision A web page that

can successfully convey emotions and emotions is also
the emotional connection created by the faces of the characters in the pictures. Reasonable use can also play a role in visual guidance in the page. With these characters, you can help users understand where to look next.
The user can be guided to see the next content by looking at the eyes of the people in the picture.
Eye contact is one of the necessary behaviors for most people to communicate, and users follow the same rules when facing design works. Ask the person on the screen to look down, and the user will scroll down; look left and right, and the user will find other CTA elements along the line of sight.
Be wary of "fake faces"

Also, it's worth mentioning that you should be wary of fake faces that look fake. I think you should have seen that kind of material, especially the faces of the models that were carefully designed, often with fake faces that were designed to be recognized.
Facial expressions are used to establish emotional connections and gain user trust. Fake faces cannot achieve these goals from any point of view, and can even harm the entire design.
Conclusion

Visitors like to see real human beings and want to know how others feel when using certain products and items, which also makes various characters and expressions play a huge role in the design. Showcasing your team, your users and authentic emoji feedback will make your designs more contagious.