Since the WeChat Mini Program was launched, it has been constantly developing and changing, constantly releasing new capabilities and interfaces, and opening different entrances in WeChat. The main changes are based on the capabilities of WeChat Mini Programs:
Easier access to applets
Because the capabilities and fields of different merchants are different, the purpose of using Mini Programs is also different.
Those with development capabilities can register independently, and those without development capabilities can find third-party companies such as Liaison to make them.
Turn on more powerful features
Mini Programs are actually the carriers of services. In order to carry more complex business processes and achieve the same trial experience and effects as APPs, the official release of nearly a thousand interfaces is to put the business forms and processes of merchants into Mini Programs as much as possible. Inside.
More connection scenarios
At present, the applet has more than 40 entrances including scanning code, search, public account, nearby, etc.
It is also to make it easier for users to find the applet, so as to achieve the purpose of "getting it at hand" and "going away when it runs out" .
So what changes will Mini Programs make in the future for these capabilities?
Increase small program traffic
1
Optimize existing entrances
Although there are currently more than 40 portals, the potential of these portals has not been explored. For example, the history list is still a simple display of user records. More optimizations will be made in the later stage to give users a better experience.
2
Tap into WeChat’s internal social potential
Make the group and the applet better integrate, and facilitate the dissemination of the applet within the group.
3
Fusion of content and services
Turn fans of official accounts into fans of mini programs
How to improve efficiency
1
Optimize user experience
①Reduce loading time
Provides the ability to load sub-packages, when the user downloads the corresponding package when using a certain page of the applet.
②Enhanced features
Through the upgrade of the technical architecture, the applet can achieve the same functional experience as an APP.
2
Precise service reach
①User portrait
Let the merchants better understand the users, including the groups, age and structure of the users.
②Data hosting and personalized recommendation
Merchants or developers host part of the content or data to WeChat, and developers only need to embed the framework and components into the applet;
When a user accesses an applet, the component outputs the most suitable content and information according to the users, making the applet closer to the user and improving the conversion efficiency of the applet.
3
business support
① Advertisement
At present, it has been implemented to place advertisements at the bottom of articles on WeChat official accounts, and in the later stage, advertisements can be directly cut into the applet.
②Gift card immediate discount
会员服务将会形成闭环消费，让流量真正的转化为收入。
小程序是腾讯战略的一个大招，腾讯的战略是链接一切，对于人，QQ和微信等社交工具已经是无可匹敌，其强大的社交功能使得腾讯成为中国社交的王者。