The feature of small programs that go away after use makes it more difficult for small programs to retain users. The emergence of any product cannot bypass the topic of promotion and operation, and the same is true for small programs. Capturing users and cultivating user loyalty is the foundation of all products. How can we operate a small program from scratch?
1. Crowd analysis
Before micro-malls acquire accurate customers, they must first analyze the target groups of the mall and products. With the help of operating platforms such as micro-distribution systems and official accounts, it is possible to more accurately analyze information in different dimensions such as gender, age, consumption ability, and hobbies of users, and further clarify the characteristics of fan groups.
2. Learn to analyze the small programs of your competitors
Enterprises and merchants who have opened a small program should also spend some time browsing the WeChat malls of their peers to see what other people’s WeChat malls are like, and compare their own WeChat malls to see what are the advantages and disadvantages of their own small program system! You can learn from the good side of the other party, and then improve it and apply it to your own micro mall.
3. Page design should attract consumers
For WeChat, a social tool, how to use a small interface to quickly convey product value, create high-end and high-quality effects, and create a hot-buying effect for promotional items. Excellent art and copywriting are indispensable. Using graphical expressions can convey information more efficiently and quickly . To improve the user experience and finally increase the conversion rate of the page, it specifically includes WeChat client experience, home page layout, detail page layout, brand story, module design, color matching and other details
4. Conventional promotion
Enterprises need to know that as more and more companies develop small programs, competition will only become more intense. If small programs are not promoted, it will be difficult for users to see them, let alone convert them. Therefore, only by insisting on promotion, can the applet appear in front of more users and attract users to use it. For example, WeChat groups, circles of friends, public accounts and forwarding by friends, as well as some paid promotions, all have very good results.
5. Focus on data
In the process of operating small programs, enterprises also need to constantly pay attention to the operation data indicators, and only by the data can they understand the real effect of the operation, which ones are doing well, which ones are doing poorly, which aspects are popular with users, and which ones are not. It's what users don't like. Then, in response to these problems, formulate corresponding adjustment strategies, so as to truly do a good job in the operation of the small program and maximize the input-output ratio of the enterprise.
The above content is compiled and published by the AdSet aggregated advertising platform for developers' reference. Developers are welcome to communicate with AdSet for win-win cooperation