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Today I bring you an interview with IEEE on robotics entrepreneurship. We all love robots, but when it comes to business operations, what needs to be prioritized is not how dazzling the robot is, but what value the machine can provide to customers . Let's see what they say!
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Selling Service based on Robots
Many makers who have a soft spot for robots want to set up companies to bring their robots to the world, but many times we need to understand that what consumers really need is not robots, but the services that robots can provide ! So we need to seriously consider what robots can bring to customers.
At the recent HAX demoday, many founders and investors of robotics companies put forward a lot of ideas on this issue. (HAX is a five-year-old well-known hardware accelerator with incubators in Shenzhen and San Francisco)
Nathan is the co-founder of Ekso Bionics and the CEO of Wink Robotics, and he himself has been working on using robots to provide complete services and functions and compete with other merchants that provide the same service (without using robots), not just sell one Just the robot itself.
"If you design a robot that lays bricks and does the job well enough, you can go to the market to bid on construction and operate like the best bricklaying company in the world," he said. , traditional companies will see its strength and will want to buy your robot or even your company.” He is currently planning a name for his new company Wink that is more focused on the service provider role, and he says Robotics sounds good , It is very useful when pulling investment, but when it really enters the market, it still needs to focus on service.
Duncan Turner, director of Hax Seed Fund, also said that entrepreneurs should start with industry needs and then consider robots. Let's forget about fancy robotics first, robots are a means to business realization, not an end. " We often tell startups, don't think about making money on your hardware, but think about how to make money on services ."
"The first thing is the delivery of the service, not the robot itself, and a lot of people spend too much time building a cool robot," said the founder of safety robotics company Cobalt Robotics.
The two companies that released products on the demo did a great job at this point. Beetl is a dog cleaning company that uses image recognition and cloud-based machine learning algorithms to keep the yard clean and tidy, while ensuring the service. Prices are as competitive as traditional human services ($80-$100 a month);
Another delivery robotics company called Unsupervised makes robots that can move on both legs and wheels, and while it hasn't set a price for every delivery, it's fully competitive.
With the cooperation of legs and wheels , it can move efficiently while crossing obstacles, especially the courier service provided in buildings is more competitive than traditional wheeled courier robots.
Every robot entrepreneur must understand that what we provide is not a robot, but is based on the services that this robot can bring to customers. What it can do is more important than what it is ! !
Robot that cleans up dog hygiene
ref:
https://spectrum.ieee.org/view-from-the-valley/at-work/start-ups/starting-a-robotics-company-sell-a-service-not-a-robot
https://hax.co/
http://eksobionics.com/
https://spectrum.ieee.org/biomedical/bionics/goodbye-wheelchair-hello-exoskeleton
https://hax.co/companies/beetl/
http://unsupervised.ai/
https://www.cobaltrobotics.com/
http://exoskeletonreport.com/
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