The development of online education live web school APP system can realize the message push function. For applications, this is a particularly important function for user activation, which can remind or wake up users, and it is also the best channel for App operations.
However, if you cannot grasp the current user scenarios and actual needs, and blindly push messages to the user's mobile phone, it will not really attract the user's attention, but will cause the user to be bored. Therefore, how to make an app message push strategy is crucial to the experience of the online education live broadcast APP system.
1. Online education live broadcast network school APP system development, accurate content delivery
Push content can be said to be the key to determining the push effect, and the choice of push content is determined according to the needs of users. This requires that the content pushed by the operation closely matches the needs of users. Specifically, it can be through user grouping, content filtering, and content matching. Step to achieve.
Based on the purpose of accurate push, there are mainly three dimensions of user behavior, content preference, and label selection. Among them, the behavior dimension is often used in tool products; the preference dimension is commonly used in e-commerce and content products; the label dimension is often used in vertical community products.
Content screening generally has two methods: manual and algorithm. Due to differences in product attributes, the basis for judging the content of screening varies. The criteria for screening and pushing content for online education online school live apps generally include six aspects: matching, value, originality, professionalism, timeliness, and interest.
2. Online education live broadcast web school APP system development, push time
If it is similar to industry headlines, gossip, news policy, etc., which have a wide impact and high popularity, the content that requires timeliness is relatively strong, just push it.
If it is an early/evening broadcast, then in order to cultivate the user's receiving habit, it must be a fixed-point notification. The choice of the specific time point can be determined from the industry attributes, user habits and the AB test method.
If the content is updated periodically, select the method of periodic push. Regarding periodic push, the basic principle is the same as fixed-point push, except that the cycle is longer and does not take the day as a unit.
3. The development of online education live web school APP system and the frequency of push
For online education live broadcast products, vertical community apps, in addition to user subscription updates, it can be slightly more frequent, but it is still recommended to limit it to 5 per day.
Combining the user's usage scenarios, taking the online education live broadcast APP as an example, users only have needs on specific occasions. Combined with the positioning function, if the user is within the range of the regular route, the push frequency generally does not exceed once per day; and when the user appears outside the range of the regular route, it may be a business trip, then the demand for the product is not so great. Pushing may make them uncomfortable, and it should be no more than three times.
In addition, collect the arrival of a notification after the push. If a certain or certain historical message is not clicked, the user may not be interested. At this time, it may not be necessary to push the message, but to perform the correct wake-up action. If you are indifferent, the user may have uninstalled it.
Online education live broadcast network school APP system development. The essence of APP push is to make the connection between APP and users more friendly and close, improve user experience and promote life, and push the content that users are really interested in will get twice the result with half the effort, and excessive push and push users Content that is not of interest to users is likely to be dismissed by users. Therefore, reasonable planning must be carried out in order to achieve the best results.