Big Fish has banned more than 1,000 accounts with vulgar content!
After being interviewed by Toutiao, a large-scale editorial team of more than 2,000 people was recruited to control the quality!
Even Sina Weibo was ordered to undergo a comprehensive rectification at the beginning of this year...
So, what exactly happened to the content industry? It is not difficult to find that the content industry has not kept up with the control of content quality while satisfying people to pass the fragmented time.
If the content industry adds blockchain, what chemical effect will it have?
If the previous technological revolution is linear growth, the development speed of blockchain is undoubtedly growing exponentially. At the same time, the cryptocurrency craze swept across, from Silicon Valley to New York, from Russia to Japan and South Korea.
As one of the hottest regions for cryptocurrencies, Korean society reacted strongly to government regulation even long before the local regulators decided on the direction of regulation, and there was often a heated debate, which is still ongoing. among.
On April 19 and 20, 2018, the KEY PLATFORM 2018 Global Summit was held in Seoul, South Korea, which is one of the many discussions on blockchain technology in South Korea. Many of the world's top blockchain experts and scholars, investment institutions and media from various countries gather here to discuss their views on the development of blockchain. Therefore, this summit is also known as a "stepping stone to freedom of thought".
Li Pan, co-founder of U Network, was invited to attend this event to discuss how to use blockchain technology to optimize the content industry with guests from different backgrounds such as the industry and government.
The challenges existing in the content industry can be solved in the model?
"Now, many people can see that there are many problems in the content industry, so we tried to think about the model, just like what we are doing now: at the level of discovering high-quality content, carry out logical optimization." Li Panzai When talking about how to use blockchain to optimize the content industry, he said such a sentence.
As he said, the current problems of the content industry can no longer be ignored.
As mentioned earlier, Big Fish, Toutiao, Sina Weibo, etc., traffic thinking may be one of the reasons for the problem of content quality. In order to attract attention, many content platforms are filled with a lot of vulgar content. The huge "traffic" brought by the content industry itself has become the driving force for the growth of this problem.
What happened to the content industry?
Even the content industry's "guess you like" AI recommendation has a fatal problem: it can only determine preferences, but not quality.
In other words, no matter how smart an algorithm is, it can only become better at figuring out your thoughts from the data accumulated in the past. It only knows whether you like or dislike a certain content, but it cannot know what "valuable content" is. What is "worthless content". This is the most fundamental reason for the above-mentioned series of problems: everything is handed over to the algorithm, and we gradually lose our judgment on what content is valuable.
For example, tech giants like Facebook are also worrying about how to filter content. It had to launch a third-party content authenticity investigation in India in order to reduce fake news on its platform.
But the problem is that considering the huge amount of information Facebook generates every day, the method of "hiring a third party to check whether the news content is true" can solve the urgent need, but it is obviously not a long-term solution. With so much content, how many third parties are appropriate to hire? Obviously this approach is not scalable. One reason is that Facebook lacks a mechanism to filter out more valuable content.
"The core business problem to be solved by our project U Network is to make valuable content stand out ." Li Pan mentioned the original intention of the U Network project at the conference.
Make valuable content stand out? Is this possible?
We might as well look at the logic of screening content in traditional content platforms. There are two solutions currently presented to the public:
One is human-centered content screening, which is subject to the judgment of content decentralizers;
The second is algorithm-led content products, and more forms of presentation are based on interest and algorithms.
But we seem to have found some problems in these two logics: such logic cannot solve the vulgarization of content, nor can it optimize the quality of content and allow more valuable content to be displayed.
Is there a solution to this problem? Or we can change the way of thinking, how can this problem be solved?
Perhaps, there is a mechanism to distribute the benefits of content production to content producers more, incentivizing producers to produce better content?
Perhaps, there is even a mechanism for people who read articles to generate revenue, so that readers can participate in sifting articles?
And these are the thoughts of U Network co-founder Li Pan on the content industry model mentioned above.
Supported by a decentralized content publishing and content value evaluation protocol, mining valuable content with economic principles to build a content value prediction market. U Network has proposed an economic model similar to prediction market, which is based on the "efficient market hypothesis". Its research originated from Louis Bachelier (Bachelier, 1900), in popular terms, the discounted present value of past, present and even future events is reflected in market prices, using crowd wisdom to price content, using Voting is used to price content, and upvotes are used to raise the price of content.
For example, if I think an article is particularly good, and I am the fifth person to like it, the system will allocate my tokens to those who like it before me. Under such a rule, it is actually a harmonic series, which is used to ensure that the top 35% of the likes can make money by estimating their high-quality content. The percentage of return increases, say 53%.
Li Pan said, "Users come to discover good content, just like users investing in a good company. The earlier the investment, the higher the risk, but the higher the return. This is our thinking based on the likes economic model. In order to To support such an economic model, we have built a public chain like U Network."
A unique economic model supported by the public chain
According to Li Pan's introduction, the entire public chain of U Network is like this, and the technical structure is divided into three layers:
The bottom layer is the U Network public chain, which is based on the Byzantine fault-tolerant consensus protocol. This protocol can meet the needs of the entire usage scenario, that is, low latency and high concurrency, to support small-amount and high-frequency payment behavior. The protocol layer and consensus layer of the entire public chain are relatively independent, and this consensus layer will be iterated continuously in the future.
The second layer is the reward layer of the content, the pricing layer of the content, and the judgment layer of the content witnesses to determine whether the content is legal or not. High-quality content can be rewarded and better screened through prediction mechanism and reward mechanism. The platform has set up a content reward pool, which will provide additional incentives for 10% to 20% of the higher-quality content generated on the platform every day. In such a content system, some nodes for judging content compliance will also be set up to optimize the content selection accordingly.
The third layer is the application layer. The first decentralized product U-Zan has been made on the entire public chain application. U-Zan will be a gathering point to provide blockchain expertise and information, and will also precipitate a UGC community based on blockchain content on this product. , U Network hopes to provide more valuable content to blockchain enthusiasts and digital currency investors through such an application platform, so that blockchain content can be structured, value information can be aggregated, and everyone can make better investments. decision making.
U Zan is the first attempt of the U Network project to decentralize applications on this public chain. It is hoped that in such a way, in the global content industry, it will provide a selection and return mechanism for valuable content for UGC or other content forms. Thereby promoting the value evolution of the content industry.
We have to admit that the content industry has been anticipating this evolution for a long time.
But we also need to admit that in the huge market of the content industry, how to find valuable content in this huge industrial system? This is an urgent problem that U Network needs to solve, and it is also a very serious challenge.
Background introduction: The KEY Forum, a global summit hosted by South Korea's MoneyToday Media Company, is attended by many global top blockchain experts and scholars from South Korea's "three major economic reports" MoneyToday Media, Stanford University Behavioral Science Advanced Research Center, and Beijing Zhongguancun Blockchain Industry Alliance. , investment institutions and media from various countries participated. Among them, former Dutch Prime Minister Jan Peter Balkenende, domestic and foreign companies, universities and research institutions provide accurate and reliable data to all parties through cooperative research projects, which has become a good opportunity for experts from all parties to conduct extensive exchanges.
Recommended reading
Blockchain report | Brain-computer interface report
Silicon Valley Artificial Intelligence | Stanford Chancellor
Wei Zhe | Yao Jinbo | Hu Haiquan
Vertical Planting | Unmanned Vehicles