The multi-user mall system, also known as the multi-user online store system, can be used to quickly build a website system for e-commerce platforms such as C2C (similar to Taobao) and B2B (similar to Alibaba). It is an "N-in-one model" that integrates one online trading platform + N merchants settled in + N merchants' industrial stores.
The main application direction of the business model
1. Operate vertical C2C websites by aggregating regional or industry business resources.
2. The expansion of offline physical mall channels, and the perfect combination of online and offline integration.
3. The traditional manufacturing industry realizes the B2C zero-sales model from production to consumption, breaking the pressure of foreign trade export.
Main profit model
1. Advertising service: obtain a certain profit through advertising sales.
2. Member value-added services: sellers can make profits by upgrading their website.
3. Through train promotion: The website makes money by selling the advertisement space of the catalogue.
4. Keyword promotion: The website sells search keywords for profit.
Common function modules in the front desk
1. Seller backstage: a seller backstage management system similar to Taobao, including free store opening, baby release management, merchant order management, store payment type, store distribution method, store section decoration and other configurations;
2. Buyer Center: Buyers can centrally perform operations such as order viewing, favorites, delivery addresses, and comments to reduce the difficulty of use;
3. Product display: display the basic information, attributes, price and delivery information, product details and user comments of the product, so that consumers can fully understand the product before taking pictures;
4. Commodity retrieval: One of the most important functions of C2C and B2B websites is the main channel of each store. Consumers can find products that match their needs through keyword search;
5. Shopping cart: Consumers can add the products to be purchased to the shopping cart, and then submit them uniformly, and only need to fill in the receipt information once, thus saving a lot of time;
6. Commodity transaction: The iconic function of the e-commerce website, buyers can submit orders online, choose payment methods to pay, and sellers deliver goods according to the information filled in by customers, thereby completing the transaction.
Background common function modules
1. Store management: including all operations related to store management, including review of stores, store level settings, store classification settings, merchant joining process, store status settings, etc., which can limit the number of templates and settlement modes obtained by merchants at different levels;
2. User management: website administrators can add and review new users here, modify customer information and levels, and all registered users can manage users through the background system;
3. Commodity management: In the multi-user mall system, background managers generally only set commodity status information, lock, and set group purchase commodities in the background. Product addition, modification, deletion, etc. are controlled by the merchant in the merchant's background; it can also preset product categories and attributes of all industries, support unlimited large tree-like hierarchical distribution, unlimited brand classification, custom properties, property inheritance, and multi-picture products. Display, batch processing;
4. Transaction management: Similar to commodity management, website administrators check the order status and monitor the transaction status of the entire website. Confirmation, delivery, cancellation and other order operations are done by the seller;
5. Website management: Website administrators are used to publish news on the website and manage advertisements, which are generally controlled by the operation department;
6. System settings: including site information settings, whole-site payment interface settings, database management, regional management and other function settings, once the settings are completed, there are few changes;
7. Membership and points management: The multi-merchant system manages the members of the whole station in a unified manner, matching the flexible membership level system and points system. Provide sufficient membership voluntariness for merchants to help merchants save operation and promotion costs, and merchants can adopt point marketing strategies according to different membership levels;
8. On-site and off-site marketing: including text messages, emails, etc.
9. Logistics management: Set up the freight management method, the API of the new logistics provider interface standard, to identify the function of tracking the status of the waybill;
10. Storefront template setting management: The system is automatically equipped with many sets of exquisite templates, and merchants can customize the template settings to achieve rapid revision. Template matching, powerful and flexible information compilation function, can preview page content synchronously.
The difference between multi-user mall system and B2B mall system
1. C2C mainly takes individuals as the main sales body, and the retail of goods is the core of entering the mall platform.
2. B2B websites mainly take enterprises as the main body, and enter the industry platform for wholesale sales/purchasing of commodities.
3. The B2B website has featured applications such as industry information, recruitment, exhibitions, quotations, etc.
4. B2B websites currently stay at the level of information flow, and C2C websites are more inclined to online transactions.
