An excellent website not only needs good content and architecture, but also needs to be supported by a high-quality server, so as to ensure the normal operation of the website. However, if the website is down, some independent servers will be inevitable. So what is the specific impact, let’s take a look at it.
First, the additional costs incurred. When you face a stand-alone server downtime, you have to pay for restoration, repair, and compensation to maintain the company’s reputation and allow customers to rejoin. In order to repair the site and make it run again, companies must also bear additional costs, such as offering discounts to dissatisfied customers.
Second, brand reputation Nowadays users will use social media sites to express their dissatisfaction; negative word-of-mouth will damage your brand. A customer has purchased a product on your website, but has not been confirmed, because your website has just started to shut down, he is likely to share his bad experience on Weibo or blog for everyone to see.
Third, commercial profit once the independent server goes down, the loss of commercial profit is inevitable. As long as the website is closed, users cannot access it; you lose the sales that would have been made during this time. Imagine, during peak sales, are you a victim of downtime? This is disastrous for your bottom line.
Fourth, the loss of productivity. Website downtime affects not only the outside but also the inside. It may directly affect employee productivity. A company that is completely web-based may face a significant loss in productivity due to the shutdown of a dedicated server.
Fifth, dissatisfied customers. Now, we can get services easily and quickly, and the patience of customers when shopping online has been affected. People no longer have the patience or time to wait for the website to recover from downtime. When they can simply log in to a competitor’s website and start shopping from there, why do they do it in a few seconds? You might just lose them permanently due to downtime. In short, in the process of website operation, ensuring the stability of server performance is the most important thing. When we build a website and choose a server, we need to choose a professional host to minimize the downtime.