2019-03-05 21:30:26
In China, who does the boss admire most? Many people will say it is Jack Ma! Jack Ma can be called the most management business prodigy in China. He is an Internet layman, but he has created a huge business empire. With his superb management wisdom, he has led Alibaba, Taobao, Alipay and other companies from excellence to excellence.
Why can Jack Ma succeed? What management secrets does he have? These 10 aspects comprehensively describe the essence of Jack Ma's management and are worth reading.
1. "Strategy"—Strategy is not a fist
Strategy doesn't need fancy ideas, only down-to-earth results. Ma Yun said: The strategy cannot be implemented on the results and goals, it is empty talk. A correct strategy must first do the right thing, and then do the right thing. If you do the right thing, you can get twice the result with half the effort. If you do the wrong thing, the more you do it later, the faster you die. Strategy has many meanings. The strategy of a small company is simpler. It is to live, make money, and live well, which is the most important thing.
Second, "decision-making"-don't let your brain get too hot, and don't get cold
In the early days of Alibaba's development, Jack Ma had a major decision-making error, and the company was almost bankrupt. Later, when summarizing the reasons for this failure, Ma Yun said: "Any failure must be caused by yourself, or it is because the brain is hot, or the brain is not hot and too cold." In the process of enterprise development, entrepreneurs must maintain Keep a cool head, not be impatient, but also be passionate and not be timid. If you disregard the reality and expand blindly, you will eventually end up being eliminated.
Three, "competition"-Mr. save and challenge again, so that there is a chance to win
When encountering a strong opponent, what you should do is not to challenge him, but to make up for him, do what he can’t do or don’t want to do, serve him well, first survive, and then challenge. This is business management The basic law. It's definitely impossible for you to challenge others before you have a firm foothold. The life-and-death business war is the most stupid. Don't bring hatred when you are competing, you will fail if you bring hatred. There is no enemy if you truly do a business. If you are invincible in your heart, you will be invincible in the world.
Fourth, "team"-one hand is income, the other hand is ideal, two hands are grasped, both hands must be hard
What kind of team is a good team? All employees have this philosophy: “It’s not what I can do, but what I should do.” In order to build such a dream team, Alibaba has done three things: “One is the Yan’an Rectification Movement, and the other is to establish Anti-Japanese Military and Political University, the third is Nanniwan reclamation." Ma Yun said that to let employees treat careers and work as their own children, Lei Feng should not be allowed to wear patched clothes on the streets.
Fifth, "cadres"-leaders should make subordinates become model workers, not themselves as model workers
Before becoming a cadre, you must let him learn how to be a cadre. There are many cadres who are model workers. This type of person is very diligent. If you promote him to a manager, he feels that the leader likes him to be a manager and takes the lead in everything, but he cannot cultivate and motivate his subordinates. A truly good leader is someone who can make his subordinates become model workers, not himself. In Alibaba, if you can't cultivate your own successors, you can't be promoted.
Sixth, "mode"-not to defeat all opponents, but to form a unique advantage
Entrepreneurs' passion is not enough. It needs a good system, system, team, and a good business profit model. The more money-making models, the more you have no model. The best model is often the simplest thing. To create an excellent company is not to defeat all opponents, but to form its own unique competitive advantage, that is, to establish its own growth team, mechanism, and culture.
7. "Culture"-Morality is the rule of heaven and must not be violated
Jack Ma once said: "The average age of our company is 26 years old. This is an age at which mistakes are easy to make, but I encourage them to make mistakes. We should continue to grow while making mistakes." People can only grow when they make mistakes and they are allowed to make mistakes. This is Jack Ma's "cohesion." However, some mistakes are Alibaba's tenets and must not be made. That is the value. Values are a matter of principle, everything can be negotiated, only values cannot be negotiated.
8. "Innovation"—The key to innovation is institutional innovation
Innovation is to create new value, not for the sake of defeating opponents, nor for fame and fortune, but for customers and for tomorrow. Everyone likes to talk about innovation, but in fact innovation is a kind of responsibility, a kind of responsibility, a kind of perseverance, and even more a price. The first ability of an innovator is survivability and resistance. In order to have the ability to continue to innovate, the key lies in institutional innovation. However, institutional innovation requires the redistribution of vested interests, which is a challenge to today's winners.
Nine, "self"-continuous reflection can not make continuous progress
Ma Yun once said: "Maybe one person says you are not convinced, and two people say you are not convinced. When many people are talking, you have to reflect on it. There must be some problems with yourself." Ma Yun was able to succeed not because of him. Smarter than others, but because Jack Ma knows how to reflect. When Ma Yun made a mistake, he could stop at the right time, turn his head, take a look, think about it, sum up the lesson, and then get up from where he fell and start all over again.
10. "Learning"—not to learn from the successes of others, but to summarize the failures of others.
If you want to know how other people succeed, it is very difficult, because success has many lucky factors. But if you want to learn how others fail, you will benefit a lot. I always like to read books that discuss how people fail. The same is true for Buffett. Because, when you analyze it carefully, any company that fails, the reasons for their failure are always different, and this is the most important thing.