Market demand
With the rapid development of China's hotel industry, more and more hotels use information technology to improve their management level. The combination of traditional hotel management and modern information technology plays a vital role in making the hotel bigger, stronger, and standardized. At the same time, with the help of informatization, the hotel industry has accelerated its reshuffle, and single-handedness will gradually decline, and grouping and branding will become the future development trend.
The purpose of hotel management is cost control and operational control, and the final result is efficiency and benefit. As the highest decision maker of a hotel management company, the general manager needs to keep abreast of the operation of the hotel management and guide his subordinates to take countermeasures based on actual conditions. Smartbi hotel management data analysis can clearly and intuitively show the outline of hotel operations, help the general manager grasp the key points of hotel operations, discover problems in time, and assist him in making wise decisions! (The data source is the PMS system, and the description of the PMS system is at the bottom)
Facing problem
The informatization development of China's hotel industry originated in 1982 and has gone through three stages of transformation and growth. Informatization construction has indeed helped the hotel industry improve its management level and better realize resource sharing. But at the same time, management demands are increasing, and higher requirements are put forward for informatization. The deficiencies of existing information systems are beginning to become prominent:
Currently, they are all fixed tables, lack of graphical reports, and report flexibility
The general manager now only looks at finances, and basically does not analyze customer groups or rooms
Financial data analysis is not applied in depth
Few price trends forecast
……
The hotel industry BI software realizes the last mile of the hotel industry's informatization, breaking down the management's decision-making needs and improving the efficiency and quality of decision-making. Hotel industry BI software has:
Rich chart display
Rich index analysis
Overcome system barriers and integrate business data
Trend forecast analysis
……
Increasing revenue and profitability are the soul and lifeblood of hotel operation and management. It is not only necessary to increase revenue through marketing methods, but also to increase profits through cost control. Smartbi recommends starting from the following aspects:
1 Insight KPI
Refining the key indicators of hotel operations and querying them on a daily basis is the best alternative to operating daily reports, and is more clear, intuitive, timely and convenient than manual daily reports.
① Key indicators
② Visualization effect
Note: The new version of Smartbi is upgraded to Echarts graphics, and the layout can be flexibly configured.
2 Dissecting income
Revenue is the most direct way to measure the quality of hotel operations. The hotel industry BI software can check the hotel revenue at will by checking the time period.
① Consumption analysis
Modern hotel management mainly provides board and lodging as well as various other services. There are many sources of income, including room income, catering income, recreational income, commodity income, tourism income, etc. Consumption analysis analyzes the composition of various types of income, you can view all, or only display a category.
② Room type income
Analyze the economic contribution of various types of housing, and clearly grasp the main housing types.
③ Customer income
Analyze the economic contribution of various types of customers and clearly identify the value customer groups.
④ Income trend
The income analysis from month to day drills down to visualize the trend of income.
⑤ Visualization effect
Note: The Smartbi dashboard can be customized with "jump rules", so you will not be interrupted when you drill.
3 Excavation room type
The room is the basic unit of the hotel and is the core product that brings economic benefits to the hotel. The hotel industry BI software can freely select the time period to query the analysis data of different hotel room types.
① Economic contribution
The economic contribution of a specific room type is considered through the three performance indicators of operating income, room income and average house price, and the development pulse is formed at a specific time point. Managers can judge whether to adopt a marketing strategy to stimulate sales or evaluate whether a marketing strategy is based on the trend. Get results.
② Usage
Through the rental rate, booking rate, cancellation rate and the average occupancy rate of each party can grasp the room usage, and provide decision support for room control.
③ Target audience
Customer source type analysis can help managers identify major consumer groups and provide a basis for targeted customer group marketing.
④ Visualization
4 Research clients
The hotel industry, as a typical service industry, receives customers from all directions every day, finds and retains customers with spending power, and can create stable income for the hotel. Therefore, mining customer data is particularly important. Hotel industry BI software can freely check the time period to query customer analysis data.
① Value customers
Hotels need to pay attention to customers, and know clearly that the value contribution of each type of customer is not the same. Separate those customers who have high value contributions to the hotel, so that the hotel can focus on large customers and potential customers for marketing. The hotel brings greater benefits.
② Customer preference
Through the customer's tendency analysis of the room type, it can help the hotel to develop targeted marketing activities for the target customer group.
③ Occupancy trend
Analyze the number of people drilled down from the month to the day, and visually display the changing trend of customer occupancy.
④ Visualization
The above are the most basic analysis requirements in hotel BI. In addition, with the help of big data, more data sources can be integrated to analyze brand promotion, performance appraisal, pricing forecasts, competitors, etc. Of course, the analysis method is not limited to the above statistical charts. Multi-dimensional perspective analysis of data and data mining algorithms are also necessary.
What is a PMS system?
Hotel management software refers to a software system (Property Management System abbreviated as PMS) that provides management services for hotels (guesthouses). The first domestic PMS was developed by Zhejiang Institute of Computing Technology for Hangzhou Shangri-La in 1984. Its functions include reception and reception. Row houses. After 30 years of development, PMS now usually includes five modules: reception desk, front desk cashier, guest room center, manager finance, and background management.
■ Front desk reception: reservation management, reception management, membership management, housekeeping management, sales management, report center, night review, consumption, loan management, deposit management and other modules.
■ Front desk cashier: cashier management, bill management.
■ Guest room center: Dumb room account management, maintenance room management, room status management.
■ Manager Finance: functions such as cashier details, guest room entry, guest room bill, shift record, account settlement record, operation log, consumption adjustment, room opening statistics, etc.
■ Backstage management: basic information setting, report designer, system parameter setting, role management, user management, and other functions.
For the operation data analysis of a single hotel, PMS is the most important data source, because the data of "products", "services" and "customers" are all in the PMS, which can meet the multi-faceted data analysis needs of managers. Of course, large hotels now have more information systems, which can be used as the basic source of data analysis, such as real-time reservation systems, online procurement library management systems, hotel revenue management systems, customer relationship management systems, remote virtual office systems, and distance education Training system, etc.