In the hot-selling passenger car analysis report for the first quarter of 2018, the SUV's overall sales growth rate of 15.4% year-on-year is not to be underestimated. Smartbi just got the data analyzed in May and can’t wait to see if the popularity continues. As a result, in the so-called low season of car sales in May, sedans surpassed SUVs with a 9.4% year-on-year growth. Perhaps SUVs have begun to return to stability after the rapid development of the previous period. On the whole, the auto sales market is still growing.
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Table: Monthly sales volume and growth rate of SUV and sedan
Smartbi will analyze the sales of cars and SUVs separately: start with the car series today. (Car on the left, SUV on the right, the same below)
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Chart: (Sedans) Monthly sales volume and growth rate over the same period (SUV)
The above figure shows that the sales of American cars and SUVs have fallen, while sales of Korean cars have increased significantly. It is specifically affected by the sales of which models, let's look at the following table.
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Table: (Sedans) Sales of various models and growth rates over the same period (SUV)
The main reason for the decline in American sedans was the sharp decline of Ford's entire series and Yinglang; the decline in American SUV sales was still Ford's models, and the German SUV Midtiguan was the main sales model. There was also a 15.9% sales decline in May.
According to Smartbi, Changan Ford’s current hot-selling models such as the Focus, Focus and Mondeo were mostly put on the market around 2013 and 2014. No new car has been launched in the past two years. Consumers’ attention to Ford is gradually decreasing. It is also logical; on the other hand, Changan Ford also has a lot of problems in product quality control. The new Yinglang three-cylinder engine also greatly reduced Yinglang's sales. Without major measures, it is estimated that it will be difficult to regain the market.
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Table: (Sedans) Sales of various models and growth rates over the same period (SUV)
Korean sedan: Hyundai led the sharp increase in sales as the main reason. Rena sold almost zero in the same period last year to more than 3,000 sales this month. Korean SUVs: Sales of Kia Smart Sport, Hyundai ix25, ix35 and Tucson also rebounded.
In 2017, the "THAAD" issue and the deterioration of China-South Korea relations have affected the Korean sales market to a certain extent. 18 leading models, Rena, a new generation of smart running, brand new ix35, new car launches and substantial price reduction measures, bringing new vitality to the Korean series that has encountered "Waterloo". I don't know how long the heat will last. Wait and see.
Cars: German and Japanese cars are still in the main markets, and independent brands have also achieved impressive growth rates. SUV: Independent brands occupy the main market, and the growth momentum remains unabated during the same period.
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Table: (Sedans) Sales of various models and growth rates over the same period (SUV)
Sedan: German-based Volkswagen has doubled its lead, while Japanese-based Toyota and Autonomous Geely followed closely behind with higher growth rates.
SUV: Geely, Baojun, Harvard, and Changan Autonomous are all well-known brands. Under the overall market growth, Harvard fell sharply.
Given the changes in the sales of each car series, what is the sales ranking in May? What is the ranking of the car you want to buy?
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Chart: (Sedans) Sales Ranking List in May (SUV)
In terms of cars: Beijing Hyundai has led the dark horse to rank among the top 10 in sales. The launch of new cars has actually boosted brand sales; Lavida, Sylphy and Corolla are still TOP3 models, and the sales of single models are based on the German and Japanese sedan market.
SUV: Harvard H6 once again defended its title of sales champion. It seems that the dominant position is difficult to shake. However, the overall decline in sales of Harvard does not know how long the H6 will be able to defend its title. Baojun’s 510 and 530 have good sales. Since the Baojun 530 was launched in March this year, it has been on the sales rankings in just two months. Baojun really has its own genes for the car.
Feel that Smartbi's analysis is not enough after reading it? Smartbi is so atmospheric, decisively inform the original data viewing method, first install the Smartbi cloud report app on the mobile phone.
You can use QQ or WeChat to register a personal account. After logging in successfully, click on the account in the lower right corner-select to switch to the Demo account, and you can view the top-selling models and the top-selling rankings of car companies.
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