More miscellaneous, more, and better big data analysis software has brought changes in thinking for everyone, and it will also bring changes to everyone's lives, whether it is transportation, environmental protection, finance, and so on. Companies based on big data can improve operational decision-making, personalized marketing, and even change their business models.
In the fast-moving consumer goods industry, big data analysis software realizes precision marketing based on user behavior analysis, which can tell us each customer's consumption tendency, what they want, what they like, and the customer's category (commonality and difference).
Generally speaking, no matter whether big data or small data, the application scenarios in fast-moving consumer goods companies have commonality, mainly including strategic planning and marketing around consumer behavior, logistics procurement around retail management, and financial management around change management And human resources and so on.
Three thousand weak water, only take one scoop. If we focus on marketing, we can use big data analysis to discover and solve problems from the assessment of the current situation, and we can also predict the future and provide a quantitative basis for strategic planning.
Specifically, there are three main lines of analysis in the retail industry, namely commodities, stores, and members.
The above is the simple experience sharing of the editor of Sematic Software on big data analysis software. It is difficult to mine the value of data. Just like the waves in the sand, data analysis requires not only proficiency in technology, but also familiarity with Smartbi big data software. Analysis and use.