In the membership points activity, the points refer to the user completing a certain behavior value, and then the product is issued to the user corresponding points. The membership point activity is usually used as a marketing method to encourage users to use the product and form a solid behavior. How should a business plan a membership points event?
1. Determine the marketing target according to the consumption of member users.
Merchants can layer member points according to whether the member has recently visited the store for consumption, the transaction amount of consumption, and consumption preferences, etc., so as to develop personalized point marketing for target members. The advantage of this is to ensure that the event meets the real consumption needs of members, and the marketing effect is guaranteed, instead of a "wide cast net" marketing method, which wastes unnecessary manpower and material resources. At the same time, when marketing and promotion, for unwanted members, It can also reduce the negative impact of explosive information on them.
Each store can subdivide membership tags such as loyal members, members who are about to lose, and one-time members according to the characteristics of their respective members. Make a clear plan for membership in the early stage, which is conducive to the care and maintenance of members in the later stage.
2. Choose the form of member points activities and make good use of the points activity system. There
are various forms of member points activities, and good use of points activity tools can achieve a multiplier effect. The third-party point exchange mall platform has a variety of points activity tools for merchants to choose. Use these resources. For example, Tongduiba points exchange mall, in order to polish strong and effective points marketing activities for enterprises, launches a variety of classic points activity functions, such as: contract check-in, member sign-in, turntable lottery, red envelope lottery and other popular points activities, quickly create member points activities, Improve operational efficiency.
3. Determine the attractive activity theme.
In addition to the rewards that interest users, a sufficiently eye-catching membership points activity theme is necessary. The theme features: concise, intriguing, humorous, memorable, shocking, and the choice of theme. It is related to the entire process and tone of the activity. A good theme is the soul of activity.
Merchants can refer to the above steps to plan a member points activity , activate the points member users, and increase the activity of the store.
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Original title: How should businesses plan a member points activity
Original address: https://www.tongdui8.com/operate/detail/1590396766167/