Information age, many shops also follow the trend to buy the loyalty points system , but the system should be bought integral members how to apply it to the store management? How to take affiliate marketing in order to better retain members do? Today it is said, how to use membership points system to keep the store's old customers?
Targeted affiliate marketing strategy
Among the membership points system, the store can be taken in accordance with relevant statistical data and consumer information membership records system according to the source big data analytics, marketing, labeling and group members label, followed by the establishment of a purpose in the membership points system marketing programs, help store precise positioning to potential customers of consumer intent, and increase the frequency of consumption and old customers and consumer customer unit.
Issuing electronic coupons
Coupons has always been to stimulate consumer members of a nice way to give old customers for various types of coupons issued, the full reduction, discount, regular consumption, and so on. Membership points system can be set up electronic coupons, with the next micro-letters, SMS, etc. sent to the target audience. On the one hand can increase customer frequency of consumption, to deepen the impression of the store's customers; on the other hand can wake up some old customers, effectively reduce the loss of members.
Establish a sound and reasonable membership points system
Marketing need to integrate into the PBL is the game of thinking, to allow customers to upgrade to Daguai. PBL theory has three elements, points, rankings and badges, in fact, our traditional membership system that allows customers to consume accumulate points, improve customer rating, listed customers standings standings, consumption at a particular time or consume a certain amount also give gift achievement badge. Integral marketing is a good way to retain mention frequency, and membership points system can be easily and efficiently achieve this.
Statistical analysis Feedback
Shop in order to maintain sustained, healthy development trend, one must have high-quality service, and later to the enterprise product continuous improvement and innovation. Membership points system, a key role is to use the commodity management, and sales management reports to analyze the type of goods and price policies favored by the public, members of the grasp of consumer demand, thus targeted to improve their products.