Renewal is the eternal theme of C-end companies. Now the traffic is getting more and more expensive, and the cost of renewal is also rising. Although the old-fashioned approach is relatively old-fashioned, it is still an effective way to bring traffic users at low cost, and has a high probability of achieving fission-type growth of users. How does the loyalty point mall system get old and new?
The customer acquisition model of old and new customers is mainly derived from user sharing. Generally, enterprises will stimulate active old users through different reward mechanisms and encourage old users to share invitations independently. The reward mechanism can take many forms in different industries. Among them, Tongduiba Points Mall-Points Operation SaaS service platform, provides a complete point marketing plan for C-end enterprise small programs and official accounts, and a rich point game activity tool for member points system software to help. Companies incentivize active users. The simple and light-packed point operation tool, the operator can experience it for free after registering an account. After the point system is connected to the interface, it is simple to configure, and you can go online after selecting the product and setting the points. Users can use points to redeem goods, daily check-in, lottery and other diversified gameplay, so that points can be played, and users will be active. So what are the key points that need to be paid attention to in the process of promoting the old and the new?
1. Choose to train old users
Determine the main behaviors of old users, choose to train old users, users who are active in the APP and are willing to actively share, only by identifying the old users of the APP, can the old and new activities achieve the desired effect.
2. Fission activities that are easy to spread with a low threshold
For rapid fission and new innovation, the lower the threshold of event design, the better. A high-value point incentive is easy for old users to see, so that old users are willing to share spontaneously, and the threshold is low enough for new and old users to participate.
3. Simple process and low cost of participation time
The activity link is simple and easy to operate, so that the user's participation can be increased. Too complicated steps will affect the user's experience, and give up and give up halfway. If you can get feedback on the results in just one or two steps, you won’t complain about the time wasted on this activity even if you don’t receive a prize.
4. Diverse sharing channels
After creating new activities with old ones, sharing or customer channels are also very important. Common sharing channels include WeChat, Moments, QQ, Weibo, etc.
5. Statistics
The effect of new activities with old ones requires detailed statistical analysis of data. Specific data support is the basic condition for verification activities and resumption activities.
General points malls and point platforms need to be tested by consumers after building a bridge between merchants and users. For companies, the point mall system is no longer a simple means of giving back, but an effective tool that can help companies increase user stickiness, transform consumers, and enhance brand effects.
Tongduiba Credits Mall-Credits operation SaaS service platform, provides a complete credits marketing plan for enterprise apps, applets, and official accounts, membership credits system software, rich credits game activity tools, helps enterprises to motivate active users, and provides enterprises with professional credits mall operations Strategy.