We mentioned in the early stage that the purpose of SEO search engine optimization is to allow your website to be recognized by search engines from the inside out, and to continuously add points to your website weight, thereby improving the natural ranking of your website.
The actual operation method is also divided into two types: white hat SEO and black hat SEO.
What is the difference between white hat and black hat? Which is more suitable for enterprises to choose? The answer lies in this article.
Generally speaking, the effectiveness of SEO depends mainly on search ranking and traffic. The search ranking is determined by the weight of the website. How is this score determined? In addition to looking at the internal cultivation of the website itself, but also looking at the external evaluation of the website, that is, your personal score plus the public score.
What is a white hat and what is a black hat?
White Hat said: "I always ponder the crawling habits of search engines. Within the scope of the optimization system, I optimize the internal tags, URLs, descriptions, articles and other content of the website to improve user experience. I will bury it while ensuring readability. Into relevant keywords, my task is to tell the crawler what the website is talking about.” In
this way, when a user searches for related content, the search engine will push the content related to the keyword to the user, helping the user find what he really wants The necessary information also helps companies find users who really want to know the content of the website.
Black Hat said: "I focus on keywords, no matter what means, no matter what keywords I use, I have to post them on the website. I can do some clever things, such as stacking keywords, setting very small text, and hiding all keywords. It doesn’t matter if these keywords are actually searched by people. My goal is to spread the keywords wildly and have some luck, in case the search engine sees me one day.”
This kind of overwhelming keywords not only destroys In addition, once discovered by search engines, they will be punished by search engines, and the website will be blocked.
High-quality content/low-quality traffic?
White Hat said: "I will make some high-quality content, and use normal promotion techniques to publish articles on other platforms. High-quality content is highly relevant whether it is links, anchor text, or content. I will also add external links, whether it is to exchange friendship links or link purchases, I add links to sites related to the content of my website. My purpose is to let the user see the information he wants to know, and even help him Learn more."
Black Hat said: "The method I use is to build a mirror website, copy the content of other high-ranking websites, use these content to drive traffic, and then package them to jump to their own website, or , I can associate with many unrelated websites and attract a large number of people to the website. My goal is to get enough traffic. "
The people who are attracted by the black hat method, they really come to see your website ?
When they enter the website, they find that the content they don't want will leave. This method increases the traffic and correspondingly increases the website bounce rate. Similarly, once this method is discovered by search engines, it will be punished.
What are the advantages and disadvantages of white hats and black hats?
White Hat: "My strength is to be down-to-earth, abide by the law, and help the website improve rankings while avoiding risks and conflicts. But my weakness is that I cannot achieve overnight success. I hope everyone will give me time to prove my strength. "
Black Hat: "My advantage is that I am smart, and I am more likely to improve my ranking in a short time. But my disadvantage is that the operation is not formal and takes advantage of loopholes. If the website is caught by search engines someday, don't blame me. what."
From the perspective of long-term development, we recommend that companies choose white hat SEO as a promotion method.
Because SEO ultimately likes websites that have a good user experience, SEO actually requires us to steadfastly make content and optimize in order to obtain good external links.
All success is not achieved overnight, it is more reliable to be steady and steady.
@Editor: Penny@校考: 周玉婷