Most companies need the support of new customers to maintain the market and achieve expected goals. Although the sales department has been working hard, but such efforts still can not prevent the decline in performance.
To achieve sales growth, not only depends on the progress of the enterprise, but also on the problem of declining performance. Xiao Z will analyze the reasons for the decline in corporate sales performance from four aspects, and tell how to solve the problem through the CRM system.
How to solve the problem of company performance decline through CRM
1. The company does not understand the customer group
Customers who don’t understand the product will not buy it, and it will be difficult for the company to survive. For every business, it is important to have a clear target audience. How can we find target customers?
The first step is to evaluate who will benefit from your product;
The second step is to conduct a questionnaire survey on the target audience, and then count the feedback data to confirm or discover problems. Using a CRM system, it can help you understand customer groups faster and more clearly, and enable you to better understand your target customers by mastering the sales process and analyzing sales results.
2. The company's website interface and UI are poor
Before the sales staff docks, your potential customers have made 50%-70% of the purchase decision. This means that your website and product appearance are also important factors influencing the purchase decision. It is difficult to win the trust of customers, because face-to-face contact is difficult on the Internet. They can only judge by the appearance of the website or product.
Therefore, you need to use CRM to understand the characteristics of your target customers and design the website interface or product UI that they want to see. This will make customers feel good about you at the initial stage and are eager to learn more about you.
3. The company has not established sales channels
Many companies do not pay much attention to sales process management, and let employees find "the most suitable method for themselves." This method is full of randomness, and a lot of sales opportunities will be missed.
In most cases, signing an order is a long-term process. Due to the long sales cycle, if you want to maintain or increase the success rate of sales, you must break the process of winning orders into several stages, such as demand communication, demonstration, and quotation. , Add necessary sales activities for each stage to promote potential customers, CRM software can help companies manage the sales process. An intuitive, controllable and optimizable sales process is essential to improve sales performance.
Four, companies do not value customer feedback
Your customers will post various opinions and feedback every day, and collecting this data will help you make better decisions. But if you ignore the opinions of these customers, it will seriously affect your judgment and trust. Negative feedback will help you improve, and positive feedback will tell you what is the right way to create opportunities to increase sales.
It is a good way to use a CRM system to collect feedback data generated in the process of communicating with customers. In addition to the data generated when communicating with customers, of course, you must also pay close attention to online customers' evaluations of your company or products, and provide timely positive feedback.