Starting from the beginning of 2020, the online education industry has been ups and downs all the way, big factories have entered the game to impact the new giants, the transformation or end of the old leading companies, the continuous influx of capital and hot money... Riding the wind and waves, it is also accompanied by the rise of new kinetic energy, new technology empowerment, With the emergence of new models, reforms, transformations, breaks, and new lives, a game of "Dao" and "Skills" in online education has begun...
Recently, Bytedance announced the business budget of its "Strong Education": Ten billion yuan a year, the initial plan is to invest for five consecutive years. It's hard to imagine what kind of storms such a big Internet company with capital, traffic, algorithms, talents, and organized culture will set off in the industry. Will it become the ultimate opponent of the education industry? Perhaps the answer will be available in a short time.
The strong wind of online education rolls up "turbulent waves"
Byte's educational determination and ambition are just a glimpse of the leopard. In fact, there are more than one major companies and capital institutions that are eyeing the future development potential of online education. Large factories are rapidly deploying with their strong advantages in traffic and volume. Unicorn companies in the industry are actively seeking an upgrade path from single-to-cluster, from shop volume to quality improvement. Offline institutions that have been hit hard by the epidemic are also Within a year, one after another has transformed and upgraded the "OMO model", achieving self-saving in the process of breaking logic and reorganizing.
If we look back at 2020 from the perspective of "seeing education outside of education, and looking at the times when we integrate into the era", this year is a critical period for all online education industries to determine their future development and direction. New development pattern and new development concept The "13th Five-Year Plan" ends and the "14th Five-Year Plan" is about to begin. It is in a changing era with the construction of a domestic cycle as the mainstay and the transformation and upgrading of new industries and new formats; online education ushered in a surge in traffic and the industry accelerated The industry pattern of moving closer to monopoly giants; the development chess game of fighting for growth, controlling risks, and building the core competitiveness of products and services.
Online vocational education may usher in the next 100 billion market
Although the genes are different and the tracks are also different, in this round of bold changes and the next wave of competition, all companies in the industry are facing strategic choices and timing judgments, changing the direction of education. Also witnessed by the changes of the times. Among them, the online vocational education track is a microcosm of the high-quality development of China's economy and enterprises in the "Internet +" education field. On the one hand, it is a representative of new industries and new formats. On the other hand, it is closely related to the training of vocational skills and talents involved in the high-quality development of Chinese enterprises. It will become the focus of the next 100 billion market.
The current vocational education has stepped into the 4.0 era in which digitalization has spawned new formats, new models, and new standards. On the basis of keeping up with technological progress and social development in 2020, China's vocational education will cultivate smart agricultural technology talents in the 5G + industry-education-science integration high-end forum + X base model, establish a "digital vocational education" international cooperation mechanism, and help cultivate the industrial Internet Application-oriented and technically skilled personnel are constantly advancing on various needs related to the development of the new economy. All of these determine that online vocational education is an important area of new consumer business models and models. It should respond to the actual needs of economic recovery in the post-epidemic era and cultivate and expand the development potential of new consumer business models and models.
The job market is new every day. Online vocational education has natural advantages in adapting to changes in social trends and in the adjustment and setting of curriculum mechanisms. Faced with the huge demand gap for senior professional and technical talents, and the general trend of the gradual socialization of talent title evaluation, online vocational education has a lot to do in opening up the supply side of the talent training system.
"Online vocational education will accelerate the trend of competition. The next three years will be the key window period for the industry to provide companies on the track. It is the key to starting the industry's arms race and holding the "turbulent waves" for three years; it will be under the fire of the "Warring States" It is the key to build the core competitiveness of the back-end to ensure the "balance" of short-term performance and long-term competitiveness for 3 years." Yi Guiye, CEO of Global Online School, who has been deeply involved in the online vocational education track for many years, has experienced online education from the first year of development to the present. The current situation has the tenacious pursuit of "blowing out the mad sand and reaching gold", and has the olfactory insight of the "Chunjiang Plumbing Duck Prophet".
As online education ushered in a practical exercise of a surge in traffic and customer acquisition that was unexpected, Yi Guiye believes that while growing at full speed, the industry needs more "hot" and accelerated thinking. Where is the source of the growth rate? What is the core competitiveness of sustainable development? We should not just fall into the enthusiasm of business growth and deviate from the main channel of student-centered and word-of-mouth inspection. It is necessary to create a more balanced underlying strength between short-term growth and long-term healthy development based on the essential driving force of products and services.
Yi Guiye further pointed out that in the blueprint strategy of taking a new journey, Global Online School will continue to consolidate the product and focus on technology, strengthen marketing and expand the scale, inspire wolves to fight together, enlarge the pattern to embrace changes, and become the track of the online vocational education industry. Break the game and win a wider world!