For traffic media, advertising monetization revenue is becoming more and more important to APP revenue. APPs are directly connected to the head official alliance, and the fill rate is often only about 80%. Over time, the fill rate will be even lower, and the revenue will continue to decline. .
More and more headlines and media outlets are successively focusing on aggregated advertising platforms in order to maximize the revenue from traffic monetization.
Apps in the initial stage are generally small in size. In the early stages of monetization, they mainly connect to advertising alliances for monetization. In order to increase revenue, current media are more willing to choose aggregation SDKs and access multiple advertising alliances to maximize the use of traffic; and with the help of Aggregation tools refine operational traffic, distribute traffic to the highest quality and most suitable channels, and increase revenue.
Advantages of the third-party aggregation advertising platform:
Aggregate head alliance advertisements such as Baidu Alliance, Pangolin, Kuaishou, Youlianghui, etc., and the advertisement fill rate is as high as 98%. Provide an all-round advertising monetization strategy for the APP, increasing the APP revenue without affecting the user experience. One-stop access to multiple alliance aggregation platforms, richer advertising content, and flexible traffic segmentation management.
Various forms of advertising
Provide a variety of advertising styles, such as open-screen ads, rewarded video ads, interactive ads, interstitial ads, native ads, etc., to meet the needs of developers in using different ad styles in different advertising scenarios, and fully adapt to various application scenarios. More exposure, higher income.
Advertising optimization capabilities
Media revenue largely depends on the traffic allocation algorithm of the advertising platform, which is an important operational action that helps developers purchase high-quality ads efficiently and increase revenue.
When setting rules, the order of docking advertising platforms and code bits will be set from top to bottom according to eCPM, and advertisements will be requested. When the upper layer does not return an advertisement, it will request the next layer until an advertisement is returned, thereby greatly improving the fill rate.
technical skills
The technical capabilities of the aggregated advertising platform are also critical. In order to ensure better returns, developers can choose the form of SDK to connect with the aggregation platform. When using the SDK, the size of the SDK package will directly affect the speed at which advertisements are opened, and even the running speed of the application itself: if the APP directly closes the advertisement before the advertisement is loaded, it will cause revenue losses.
The above content is compiled and released by the AdSet aggregated advertising platform for developers' reference. Developers are welcome to communicate with AdSet for win-win cooperation!