In the first half of 2018, the competitive landscape of the mobile office industry has not changed significantly. The four kings are still the familiar Ali DingTalk, Enterprise WeChat, Pan-WeChat OA, and Kingdee Cloud Home.
This article tries to summarize the impressive mobile office OA industry events in the first half of 2018 and make a simple prediction of the industry trend in the second half of the year.
Mobile office market
Summary
1. About flow
On April 12th, Xiao Ma mentioned in the 2018 China "Internet +" Digital Economy Summit that the interoperability of enterprise WeChat and WeChat is under internal testing. Through interoperability, unified management of customer relationships can be achieved, which greatly improves corporate efficiency. Soon, enterprise WeChat officially released this eye-catching feature.
As soon as Ali Dingding entered the mobile office market, it launched a series of dominating screen ads to seize the mobile office entrance; as soon as the construction started in early 2018, Ali Dingding made a big move and launched 200,000 yuan of start-up privileges, covering personnel, procurement, and travel. And other corporate office needs.
Immediately afterwards, the development conference announced the launch of Taobao and Dingding (suspected to follow in the footsteps of the enterprise WeChat), and the introduction of smart shopping guide scene applications, which to a certain extent promoted the transformation of the new retail industry in the smart mobile era, making a big wave Traffic is easily introduced.
At the same time, Kingdee International invested US$50 million in Funshare. As one of the once local ERP giants, this investment bundled CRM and mobile office together, creating a strong impact in the mobile office market.
The only main board listed company in the OA industry, Pan-Wei Networks, rose by 104.49% in the first half of the year, ranking sixth among all A-share stocks and garnering widespread attention. Starting at the beginning of the year, Fanwei has put out hundreds of millions of dollars to launch a new partner support program-the Kunpeng Partner Program. Shanghai continues to build a software alliance circle across the country and popularize mobile office; the Pan-Wei Kunpeng Conference continues to increase attention.
2. About products and functions
Dingding: Launching "New School Recruitment"
At the 2018 spring and summer new product launch conference, Ali Dingding launched the recruitment product "New School Recruitment", hoping to change the Chinese school recruitment market through mobile Internet technology.
Dingding Conference
According to the analysis of industry experts, DingTalk’s “new school recruitment” is not to meet the needs of small and medium-sized enterprises, the main force of DingTalk users. It is more to win over large enterprises. However, the competition in the application field of large enterprises is very fierce, typical Representatives include Pan Micro, an established manufacturer Kingdee Cloud Home, which is rapidly expanding this year.
The Chinese enterprise market is a mixed bag. Does it satisfy small or large enterprises? This requires different positioning, differentiated products, and the ability to have mobile office products for different scales at the same time , which may become a unicorn in the mobile office industry in the future.
WeChat: Enterprise WeChat and WeChat messaging
In March, Tencent announced that the company's WeChat and WeChat messaging function was officially open for internal testing. You can add friends and send messages through the company's WeChat and customer WeChat during work.
However, this function also provides opportunities for professional OA manufacturers with system integration and integration capabilities. For example, the mobile office experts of Pan-Wei announced at that time that they have taken the lead in opening up the corporate WeChat and WeChat messaging functions.
Enterprise Weixin and WeChat intercommunication
At the same time, Tencent Documents made a high profile, launched a multi-person collaborative online document tool, and opened up QQ, WeChat, TIM, web and other platforms.
Tencent has completed the layout of three major corporate office suites: instant messaging, email, and documents. Tencent has inadvertently completed its mission of shaping the basic platform of China's office software, which is sufficient for SMEs.
Pan-micro: the whole process of electronic organization and business management
At present, in the entire mobile office environment, only the last mile is not electronicized, that is, the "red seal"; in order to fully help customers achieve the "full-process electronic" office requirements, Fanwei conducted a report on Shanghai Digital Certificate Certification Center Co., Ltd. in December 2017 Capital increase.
The main purpose is to build a truly paperless office environment for all kinds of organizations, so that all electronic documents (quotations, promises, agreements, contracts, etc.) are encrypted and authenticated through digital authentication, so that they cannot be tampered with and cannot be denied.
Jingdong: Integration of software and hardware services
In the JD Smart Office solution launched by JD.com, it is mentioned that software and hardware services should be integrated. For example, in the corporate office printing scenario, the printer is connected not only to the computer, but also to the mobile phone (APP) and the server (administrator). ).
Forecast
1. The three pillars of the mobile office market emerge
Alibaba Dingding is mainly positioned in the small and medium-sized enterprise market. Alibaba products such as Alibaba Cloud, Taobao, and Tmall attract a large number of customers to Dingding, and the number of users is growing rapidly. DingTalk is working with ISVs and hardware manufacturers to provide enterprise users with a combination of applications, services and hardware. Companies can use DingTalk to connect software and hardware to realize scene-based intelligent management and remote interaction.
Enterprise WeChat can never be replaced in the field of communication and collaboration. In the future, enterprise WeChat will strengthen cooperation with WeChat internal mini programs, official accounts, WeChat payment and other applications to help enterprise users connect upstream and downstream entities and connect the entire WeChat ecosystem.
Pan Micro has been focusing on the mobile office field for 17 years. It has a complete mobile office system for large, medium and small enterprises, integration experience for more than 20,000 large enterprise customers, and mature platform products.
2. Mobile office platformization
With the continuous deepening of the mobile Internet in the field of corporate office, various corporate office systems, business systems, and mobile office applications are showing a diversified trend. Unified office and management platforms will become the continuous growth demand for mobile office in the future, with integration capabilities and platform products Of mobile office vendors will become the leader in this industry.
3. Integration of software and hardware services
Looking at the dynamics of giant companies Ali Dingding and JD.com in the first half of the year, the integration of software and hardware services may become the main "venue" for competition in the mobile office market in the second half of the year.
Written at the end: For the mobile office industry, the past six months can be described as brilliant. Enterprise WeChat to get through WeChat news, Ali Dingding to get through Taobao, Kingdee Cloud Home's investment to share customers, Pan-Wei Kunpeng Conference, etc. can all make people shine. The competition among mobile office vendors is also becoming more intense. Looking forward to the second half of the year. The office industry can bring more innovative features.