首先重视形象打造（即价值呈现）。形象打造包括“初步形象呈现”和“深度形象打造”。心理学研究表明：第一印象可以在人心中持续7年之久，可见第一印象的重要性。
▶︎ 初步形象呈现包括：个人头像、昵称、签名、封面。
1. Personal head image: It is best to be a high-definition personal life photo or a high-definition high-quality professional photo.
2. Nickname: preferably simple and easy to remember or real name. Such as: Liu Yiyi/Chen Xiaoxiao/Feng Shuangshuang, etc.
3. Signature: It is best to represent personal values/work attitude/brand + product service, such as: work like an ant and live like a butterfly.
4. Cover: It
can be a billboard. It represents the core position of your product, and the principle of selecting pictures is: beauty + core product pictures. It can also be a logo or product image or professional image (medals, group photos with customers)
▶︎ In-depth image creation includes 2 dimensions:
1. The content and value of the copywriting in the circle of friends.
2. In addition to meeting basic needs, provide value beyond customer expectations.
The main principles for the creation of copy content are fun, informative, and vivid. The specific rules are as follows:
1) The principle of image release :
High-definition, high-quality. 1, 3, 6, 9 pictures are most suitable, the middle picture is the core advertising space. (If the picture has no texture, I would rather not send it)
2) The principle of content publishing
4-6 pieces a day is appropriate. Note: 80% are advertisements or 80% are non-original, the next step for the customer is to delete you.
1. Persist in diversity. Such as: record the moments of your and your customers, record today's thoughts, record today's feelings in life, play recent advertisements, etc.
2. Persist in interactivity. One of the best micromarketing is to interact with all the customers in your circle of friends.
3. Insist on originality. The circle of friends reflects your thoughts, and originality is a manifestation of ability.
4. Stick to fun. In the age of entertainment supremacy, life needs serious and joyful people.
Remember: Your intentions will be seen by others-to those with thoughts and intentions!
3) The perspective of content source
A. Life angle-travel, life, team activities, scenery, life perception, simple and powerful spiritual chicken soup.
B. Hot topics-triggering topics and sensitivity to policies. Such as the new college entrance examination reform.
C. The selling point of advertising-selling point advertising, image advertising, emotional advertising, event advertising
D, fun skills-mini games, quizzes, red envelopes, satisfying curiosity and sense of accomplishment
E, industry information-authoritative policies advisory
Secondly, we have to improve the communication efficiency of Moments. First of all, we need to understand what a typical WeChat user's time of day is.
07:00 Wake up to
scan Moments 07:45 Read two articles on the road and watch the video
08:30 Buy breakfast downstairs and scan Moments
09:00 Process group messages and start work
10:00 Scan Moments while busy, send and receive WeChat messages
12: 00 Have lunch and brush
Moments 12:45 Ready to visit Jingdong/Taobao group for lunch
17:00 Read
Moments and get off work 18:00 Go home from work and Moments
20:00 Read articles and Moments
(like, chat) , Play games, visit Jingdong Taobao, watch TV)
22:00 Get ready to go to bed, chat with friends and brush your friends circle.
According to the above time period, you can calculate the customer's emotional needs for each time period:
▶︎ 06:00-08:00
Emotional trend : Relax, beautiful
. The key points of the content: push warm, inspirational, and comfortable things.
▶︎ 10:00-10:30
Emotional trend: Work is about to enter the right track, coming to the first excitement stage of the day.
Key points of pushing content: push event plans and advertisements (pictures must have visual impact)
▶︎ 11:45-14:00
Emotional trend: Relieve stress, tension and fatigue
. Key points of the content: You can push humorous and interesting things
▶︎ 18:00-20:00
Emotional trend: Focus, relax
Push content key points: can push food, industry information
▶︎ 20:00-21:30
Emotional trend: lazy, casual, relaxed
Push content key points: push life, fun, soft advertising (trust or emotional advertising)
▶︎ 21: 30-22:30
Emotional trend: quiet, thinking
. Key points of pushing content: you can push sentiments, activities, etc.
If you can push according to the above timeline, even if it is not 100%, as long as you can accurately send one, It triggers the user’s emotional needs at that moment, walks into her sight, and you establish a connection without knowing it. It will virtually accumulate one more customer resource for you.