Several ways to promote the community

The dull community is the same, and the active community is one of a hundred. We have seen a lot of WeChat groups. They were quite lively at the beginning, and they were quiet in less than a week. So how can we mobilize everyone's enthusiasm in community operations? Today, I will explain the common methods in community interaction. First of all, we must understand what is the purpose of interaction? Simply put, it is to adjust the atmosphere in the group, let group members put down their guard, increase their sense of participation, and mobilize group members to pay attention to the community. So here are a few ways to summarize:
[Red envelope games]
This is the most commonly used method to mobilize the atmosphere in the group. You can write the matter on the red envelope, even if the red envelope rains, you can also grab the red envelope to compare luck, the best luck wins or , The one who grabs the least wins the prize, which is the winner of the red envelope, and the red envelope with 7 wins at the end and so on.
The rules of winning are inextricably changeable, which arouses the interest of the group members and allows them to get benefits, such as guessing songs, looking at pictures and guessing objects, brain teasers, guessing riddles, psychological tests, etc.
[Live & Lecture]
Regularly conduct live or lecture-like activities in the group, which can better interact with users in the group, greatly increase the stickiness with users, and at the same time promote the activity of the community.
[Guess the price] The
community often launches some new products, and rashly launching it will have a bad effect, so you can launch new products through this "guess the price" interactive technique.
The community manager throws an unpublished product in the group, allowing users to guess the original price, commission ratio, discounted price, etc. The user who guesses right is free of charge. Or experience first.
[Jizan King] The
community administrator sets a promotional poster or a product, and lets the community friends forward it to the Moments of friends. If 100, 50 or other prescribed quantities are obtained, the product can be exempted, or Get a certain amount of coupons.
On the one hand, it promotes the brand and expands the popularity of the community. On the other hand, it attracts more new fans, which has the effect of fission and drainage.
[Community check-in]
This is easy to understand, is the social interaction gameplay that we often see early to check-in. The reading community can be a note-taking card, the weight-loss community can be a sports card, and so on.
Regarding rewards, it is natural that the longer the person persists, the more generous the rewards, such as what to reward for 1 month, what to reward for 2 months, what to reward for 6 months, etc.
Other check-in reward mechanisms are periodic. For example, the Bawang class check-in group will give a certain number of lottery tickets to those who insist on punching in every month, and draw a lottery at the end of the month.
[Monthly Koi]
This life-promoting technique comes from Alipay. In 2018, Alipay conducted a "koi" activity, drawing one person from all Alipay users and giving gifts worth tens of millions. Aroused the spread and attention of hundreds of millions of people.
Similarly, the community can do the same, drawing one person from all community members every month to give a mysterious prize. Guide users to forward event pages, expose the brand, increase visibility, and attract new users.
[Birthday Wishes]
When there is a user’s birthday in the community, customize a birthday poster for the user (private message), please send a birthday blessing (group chat), and express a customized gift for the user. [Only for the core user group]
[Holiday activities] On
major holidays, such as Thanksgiving, Valentine's Day, Father's Day, Mother's Day, etc., theme activities can be held in the group. [Only applicable after the community is relatively mature, with a staff size of 500 or more]
[Fun games]
Regularly (once a week) online games are carried out in the community. [Only applicable to more than 500 people after the community operation is mature]
[Encourage sharing]
Encourage community members to share, sharing content includes: interesting pictures, short videos, financial management experience, popular web articles, etc. The best sharers are selected every week, and reward points are given
[stimulating communication] to
guide community members to forward and share through Moments, Weibo and other channels to realize brand and event communication. (Rewards can be set, such as: community members can get points rewards after sharing online activities to Moments)
[Invite with rewards ]
For old members to invite new members to join the community, set points or cash red envelope rewards.
【Cross-border cooperation】
Distribute benefits in the group from time to time. The first choice is to cooperate with other brands and sponsor gifts by other brands. Through cross-border cooperation between different brand communities, the exchange of customer resources and communication resources is realized.
[Affirmation]
Change group management from time to time, pull active users up as group management, use their enthusiasm to drive the enthusiasm of other group members, and enhance the sense of participation of community members.
The above are several methods and techniques to promote the community. Of course, you may not use every one of them. Just choose the technique that best suits your community. Finally, I would like to remind everyone that there are 3 points to pay attention to when promoting the community:
1. Pay attention to warm up before the activity
2. Pay attention to the activity, the vest will lead
3. Pay attention to the activity, review the summary