In fact, community drainage has many fixed routines. As long as you follow the following routines and combine your own actual conditions to operate, then community operation can be said to be easy.
Knowledge Q&A Platform Drainage
Now there are many knowledge Q&A platforms. The veteran Baidu knows that the popular Zhihu and Wukong Q&A in recent years can all become huge portals for traffic. On these platforms, we can not only produce a large number of high-quality answers, but also combine many of the content we already have to ask corresponding questions.
For example, we can use a small account to initiate a question on the Zhihu platform. The content of the question should be combined with the field in which it is located. If the spread of the hot spot is the best, at this time, we can log in to the large number to answer the question. It is a good way to expose the quality content we produce.
However, we should note that most of the traffic on the question-and-answer platform will focus on the questions people are concerned about, which often leads to obvious traffic on the head questions, so we should answer hot questions as soon as we can answer them. Attitude, try to give your own opinions.
Mutual guidance among fans in the same type of community
Nowadays, many accounts have begun to pay attention to the operation of private domain traffic, and they have also established their own WeChat community. In fact, there are communities in many industries that have similar attributes, and mutual mentoring by fans of both parties can often achieve good results.
For example, if you are a brand of maternal and child products, you can choose to cooperate with early education brands to achieve mutual guidance among community fans, so that our new users are very accurate, much more accurate than the entire user pool.
Drainage of original accounts on content platforms
Many people are saying that it is difficult for official accounts to have a significant effect. However, keeping the content original is the key to maintaining the fans' attention for a long time.
In addition to the WeChat public account, I also suggest that you make good use of the operation and drainage work of large platforms such as Toutiao and Big Fish. In order to attract creators to continuously output high-quality content, each major platform has a large amount of reward plan. Articles that meet the platform activities will be able to increase the weight of the SEO distribution on the major platforms, thereby achieving more readers and fans through algorithms Exposure to achieve drainage.
Joint KOL to achieve drainage
This point is particularly effective in terms of knowledge payment related content. With the coverage of online live broadcasts, lectures and other forms, many users can get in touch with the big names in the industry in the WeChat group.
The sharing of these big coffees in the knowledge community is a very common way of KOL drainage. Big coffee will bring some traffic to a certain extent, and their name, rich knowledge, and useful knowledge sharing are very beneficial to the accumulation of traffic. We may not know a certain concept or a certain industry very well, but when we see the concepts of "BAT XX Director", "Top 500 Regional Leader", "Famous Brand Founder" and other concepts, it is easy to arouse interest and join the community .
Activities to attract
fans Activities can be said to be one of the most important sources of fans. Common WeChat community activities include red envelopes, lottery, and the old to bring the new. There are many details that need to be paid attention to in event operation. From the initial conception of the event plan to the subsequent execution and resumption of the event, there are many links that need attention.
In our activities, we must consider not only to obtain traffic, but also to enhance the brand image, polish the creativity of the activities, and improve the execution ability of the team through activities to achieve the purpose of user growth.
Brand building and packaging
This is an era of labeling. Everyone and each brand have their own corresponding labels. Learn to package brands and create their own label attributes for brands, which will achieve good results.
For example, we want to achieve drainage, the first time netizens pay attention to us, either our content is fun and interesting, or we have enough accumulation in the knowledge payment industry, so that users can have a sense of admiration for the brand's IP.
This also applies to the packaging of the community. When we see the "Beijing Region Marketing Director Group", "Internet Operation State", etc., everyone can find their own position through labels and packaging, thereby increasing their participation. Sense, want to join.
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