Looking back on February, the video account continued to make big moves. It not only conducted a 16-hour non-stop NBA All-Star live broadcast, but also invited the International Olympic Committee to settle in and share the latest information about the Olympics. Video accounts have become an effective channel for more and more official organizations to promote and promote.
Officials have actively settled in, and the content creation ecology is also prospering and developing at the same time. Last month, there were new changes in the creation pattern.
According to the TOP500 monthly list statistics of "Xinshi" in February, the number of people's livelihood , life , emotion , film and entertainment accounts accounted for the largest number, accounting for 55% of the total. Compared with January, the number of people's livelihood and financial accounts on the list has increased significantly, while the number of film and television entertainment and comedy accounts has declined.
▲ Data source Xinshi
Which creators are worthy of attention among the accounts on the list? What are the characteristics of their works? Combined with the list to analyze and see.
*Check the video account "February Monthly List-General List", which can be pulled to the end of the article.
3 10w+ in 1 month
The emotional track still has a role to play
The emotional track has always been fiercely competitive in the video account, and the top talents in the rankings often change. For example, the turnover rate of the TOP20 list in February reached 85% , and the top three all changed hands. The following is the "emotional list" TOP20 Details:
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Among the accounts on the list, @星城小事, who is looking for countless ordinary stories in life, performed very well. This account only released 13 works in February, and received a cumulative recommendation of 45.72w, of which 3 works received more than 10w recommendations .
▲ Xinshi-Account Details Page
Similar to most emotional bloggers, @星城小事 focuses its works on real-life topics such as marriage, husband and wife, and family, and adopts a scenario-based approach to present the main content of the content, arousing users' thinking.
The form of video creation is not new, but the special feature lies in the emotional expression from the blogger's female perspective. In the 10w recommended work "Whoever has a plan for the other half...", faced with a lazy husband, the wife mentioned that a woman who has no material requirements will have more emotional needs. Half poor and leave, but leave because they were not treated well. Accurately grasp women's attitudes towards marriage and gender relations.
In other high-recommended works, the blogger also played the roles of wives and daughter-in-law, and from their perspective, summed up a number of real and representative emotional concepts, which won the approval of female users on the platform . Comments such as "heartfelt voice" and "understanding after experiencing it" often appear in the comment area of works.
Gender emotion is a cliché on the video account, but the same emotional topic, from a different perspective, analysis and summary from the perspective of women, can deduce another wonderful, and also make @星城小事 stand out from the emotional track.
Never the same cute pet
feel joy and healing
Before you follow @乔巴日记, you may not know that pets can still play so wildly, kicking and dunking everything, cleverly outrageous, and these vivid clips are all thanks to the high-quality creativity and post-editing of the pet owner technology.
Thanks to his unusual cute pet videos, @乔巴日记 has continued to rise in the list of cute pets, from No. 15 to No. 11, and has now risen to No. 3 on the list. He released 6 works last month , A total of 35.3w recommendations were obtained .
The following is the details of the TOP20 "Cute Pet List":
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The most popular work of @楼巴块日记 last month was "My cat is different" released on February 25. In the video, the owner is playing football with his pet, and the two cats, Nemo and Chopper, show their "exquisite football skills". One took off and kicked the ball towards the goal with its hind legs, and the other stood up to intercept and divert the ball. In the end, the football fell and hit the third cat, Ono, on the head .
The audience was amazed that the cat can make such a difficult move, but also laughed at the unexpected ending, and was more willing to participate in the ridicule in the comment area, "Who is this connotation, better than men's football", these are all videos The reason why it exploded within 3 days of release.
Browsing the other videos of the account, the interaction between the three cats is basically used to unfold a series of funny and reversed stories.
Under the lens of the blogger, each cat has its own unique personality, some are mischievous and alert, some are honest and stupid, although the effect is formed through artificial assistance and post-synthesis, it does not affect the look and feel, but the cat is vivid The unique personality attracts more fans to come and get happiness from cute pet videos. Relaxing and healing content is very popular on the video account.
Rural boy self-taught
dance touches hearts
After releasing 7 dance works in February, @村里的望望小明received a total of 20.73w recommendations, and dropped to No. 5 on the sports category monthly list , becoming a dark horse in this vertical category.
The following are the details of the "Sports List" TOP20:
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As a dance blogger, Xiao Ming's works mainly show dance movements. Although the number of published works is not many, the quality is high.
In the video, he loves to dance and is self-taught. He is good at many types of dance, such as break dance, head-cut dance, etc., and he can also dance the steps of celebrities such as Michael Jackson. "Boy" received more than 100,000 recommendations and retweets.
It is worth noting that Xiao Ming's dancing location is not on a big stage, but in the countryside. He will use corn stalks as props, and he will also dance beside the vegetable field. The so-called love in the heart, there is a stage everywhere, it is this pure enthusiasm for dance that makes him dance without distraction, and makes his dance jump into the hearts of the audience.
Faced with such a sincere guy, almost all the comments are encouraging him: "Good performance, beautiful dance", "Amazing", Xiao Ming illuminates himself and others with his love.
The above are the creators who performed well in some vertical categories in February. If you want to know the operating performance of all platform accounts, you can check the "February Monthly List-General List" ranking below :
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Finally, summarize and review the key trends of this list:
▶ Pay attention to the output content from the perspective of women, and there are still opportunities for development in the emotional track;
▶ Cute pet content can be used reasonably in the later stage to give pets a vivid personality and make it easier to tell interesting stories;
▶ Video content full of love and sincerity is still what users of video accounts are willing to see.
For more high-quality account cases, popular content and industry rankings, welcome to the official website of Xinshi (xs.newrank.cn) on PC to experience.