JD’s 11.11 winner, national business, 1 billion activity rules
Activity overview
Activity address: password
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1. Activity time:
Overall event time: October 25, 2020 00: 00: 00-November 13, 2020 23: 59: 59
2. The overall activity play
(1) How to play: Open a small shop for all people to win dividends
① Opening hours: October 25, 2020 00: 00: 00-November 11, 2020 23: 59: 59
②Bonus pool dividend period: November 11, 2020 20: 00: 00-November 13, 2020 23: 59: 59
(2) How to play 2: Play the business circle challenge and win the red envelope
①The business district challenge period: October 25, 2020 09: 00: 00-November 10, 2020 21: 59: 59
②Red envelope redemption period in the business district: November 11, 2020 10:00: 00-November 13, 2020 23: 59: 59
3. Red envelope validity
The red envelope is valid within 7 days after the red envelope is obtained, and the specific information is subject to the information of the red envelope, and it will be invalid after the deadline; 4. Activity entrance
During the event, users can participate in the JD App, and can directly enter the event page by searching for "business"; at the same time, they can participate in the WeChat App "JD Shopping Mini Program"; the PC terminal does not participate in this event;
5. Event prize pool
The prize pool is divided into divided red envelope prize pool, store achievement red envelope prize pool, business circle red envelope prize pool, help red envelope prize pool, good thing prize pool, brand coupons, etc. The total investment in the activity is 1 billion yuan.
2. Activity play
JD Double 11 Red Packet Receipt Entrance: """" Click to go directly
1. How to play: Open a small store for all citizens to win dividends
(1) Time
October 25, 2020 00: 00: 00-November 11, 2020 18: 59: 59 (2) How to play
The user enters the interaction and gets a small store located in "Beijing" that belongs to the user. Jingdong will give the user a fixed amount of initial business gold coins. Users can earn gold coins by selling goods in small shops, sending JD Express delivery, doing tasks, etc. Each time they earn a certain amount of gold coins, they can open new-urban shops, and finally open their own shops all over the country. Own business empire. Every time a user opens a store in a city, he will receive a random number of dividends. The more city stores the user opens, the more dividends he will receive, and he will have a chance to get a larger amount in the final share. Red envelope. At the same time, every time you open a small city store, you will have the opportunity to get a variable number and amount of coupons as an additional reward.
City shops will cover 34 capital cities, municipalities directly under the Central Government, Hong Kong, Macau, Taipei and the virtual city JD Love City in China. Users can open up to 35 small shops in cities. The interactive display city is only for gameplay setting, and the cities are not divided into levels or order.
①How to earn gold coins to open city shops?
"Sell goods" to earn gold coins: After users start to open their own shop, there will be "guests" visiting the shop from time to time. Guests patronizing the shop will bring users a certain amount of gold coins. The specific amount of gold coins is subject to page display and actual acquisition.
The more city shops opened by users, the more gold coins brought by "guests" who patronize shops in different cities and the gold coin capacity of city shops will also have more opportunities;
There is no upper limit for the number of gold coins users can receive per day from "guests" patronizing small stores. However, when users open stores in each city, their store’s gold coin capacity has a certain upper limit. When the number of coins reaches the upper limit of gold coin capacity, the user has not yet The number of gold coins collected from the shop will no longer increase, and users need to come back from time to time to collect gold coins;
Users can only collect gold coins in their currently opened city shops, and cannot collect the generated gold coins in every opened city shop;
Do tasks to earn gold coins: Users can earn gold coins by signing in daily, browsing stores, browsing venues, shopping, shopping interaction, inviting friends to help, participating in teams, entering designated stores to find treasure chests, etc. The daily gold coins available are limited (tasks refresh at 0:00 a day, and some tasks can only be completed in the whole process--times). The specific task types, quantity and gold coins obtained are subject to the prompts on the page and the actual acquisition. Click the "Gold Coin" button to view details; among them, on the "Business Map" page, the user can click to enter the "brand exclusive page" of each brand, and join the group chat by completing the brand lucky draw game of the brand exclusive page, daily check-in, browsing the designated page There is a chance to get a certain amount of gold coins in other gameplays. The daily lottery section is expected to be launched at 00: 00: 00 on November 1, 2020. It will be online on some brand exclusive pages. The task type and online time of each brand-specific page are not fixed, and the page prompts and actual acquisition shall prevail.
Among them, in the "Treasure Hunt to Win Gold Coins" module at the bottom of the interactive game homepage of "Double 11 Big Winner, National Business Divide 1 Billion", users can participate in the game of the treasure hunt in the designated store (activity page), and the user clicks to enter the designated store (activity page) ), there is a chance to find the interactive treasure box block in the store (activity page) (if you enter the store and you cannot find the interactive treasure box block, you can try to click other stores to find it), click the treasure box block to enter the brand sign-in page, and you will have a chance to get Certain gold coins, the specific task type, quantity and gold coins obtained are subject to the prompts on the page and the actual acquisition. Users can only check-in once a day at each store (activity page) participating in the "treasure box to win gold coins", and can check in at most 20 stores (activity page) each day. After the opportunity is updated the next day, you can continue to select the shop (activity page) participating in the "treasure hunt to win gold coins" to sign in. Whether there is a treasure chest in the shop page is subject to the prompt on the page. The number of gold coins is limited, first come first served.
Among them, the way of inviting friends to help, the inviter has the opportunity to get a certain amount of gold coins, and the helpers also have the opportunity to get gold coins and red envelopes without threshold; each user can only help the same user once a day, and help up to 5 friends;
Earn gold coins by playing games: Users can earn a certain amount of gold coins by playing the "AR Maze Challenge" mini game. Every user who opens a shop has the opportunity to enter the "AR Maze Challenge" mini game to unlock new levels and get a set number of times Game opportunity. The user has a certain number of game opportunities in the current level every day. If the user succeeds or fails, he will receive a certain number of gold coin rewards from the system; the number of gold coins obtained by the user each time the game is played is subject to the page display and actual acquisition. For the rules, please refer to the "AR Maze Challenge" mini game page rules.
If the user opens multiple stores in a row, his chances of playing the "AR Maze Challenge" mini-game will not accumulate, and can only participate in the game levels corresponding to the currently open city store. The number of game opportunities and specific gold coins in small shops in different cities are subject to page prompts and actual acquisition;
In the level corresponding to each city store, the user has 5 game opportunities per level per day. For example, if the user unlocks multiple city stores within one day, he can experience multiple game levels; the user only opens the 5th 25th game If you are a small store, you can click "Enter "AR Labyrinth Challenge" on the interactive homepage of "Business for All" to experience the game;
In order to ensure the interactive experience, the "AR Maze Challenge" mini game requires Jingdong APP version 9.0 and above, iOS version 11 and above, Android version 7.0 and above, iPhone mobile phone model limit 6s and above, users who meet the above conditions can participate in AR Game interactive experience;
Send JD Express delivery to earn gold coins: Users can click the "JD Express" image to send them to earn gold coins, and users need to click multiple times each time to successfully deliver gold coins; users can only click-a certain number of times per day Send to get gold coins. The specific number of daily clicks and gold coins earned are subject to the page prompts and actual gains.
Earn coins by interacting with mini programs: Users can enter the "Business for All" interactive page through the WeChat App "JD Shopping Mini Program", and complete exclusive tasks such as browsing venues and interactions within the mini program to earn coins, which are prompted and actually obtained by the page Prevail;
②How to obtain red envelopes, coupons and prize pool qualifications?
Every time the user accumulates-a fixed amount of gold coins to open the 10th, 18th, and 26th city shops, they have the opportunity to get a red envelope without threshold. The red envelope is issued at a random amount. The specific information on the page and the actual acquisition shall prevail; after the user assists other users, There is a chance to get a red envelope without threshold, and the amount of the red envelope is not available. The specific information on the page and the actual acquisition shall prevail;
Every time a user accumulates a certain amount of gold coins to open a new urban store, they have the opportunity to receive dividends. Users who receive dividends are eligible to share the prize pool. Each time the user opens a new city store, the number of dividends received is random, and each time a new city store is opened, the required amount of gold coins and the amount of dividends obtained are subject to the page display and actual acquisition;
Time to share the prize pool: 20: 00: 00, November 11, 2020 – 23: 59: 59, November 13, 2020; Users who meet the participation threshold should actively enter the event page during the draw time to manually complete the lottery action. Overdue will be deemed If the qualification for sharing is invalid, the red envelope will not be reissued.
③How to get good rewards?
How to play
activity address: password
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How to get good things: Users who participate in the brand lottery game will have a chance to get good things rewards. The brand lottery gameplay section is expected to go online at 00: 00: 00 on November 1, 2020 In some brand exclusive pages. At that time, users can enter the designated brand exclusive page through the "free draw" icon at the top right of the interactive homepage, or click in the "Business Layout" to enter the designated brand exclusive page. The brand draw game section is only available on some brand exclusive pages, and each brand Is there a lottery game on the exclusive page?
Definition of Good Goods Rewards: Good Goods Rewards are divided into three categories, namely, the lowest 1 point purchase of branded goods, the in-brand purchase price goods, and the 1 point purchase of urban specialty goods.
The minimum 1 point purchase of branded goods: It is a premium coupon provided by the brand on the exclusive page of the designated brand. The coupon may be 0.01 yuan, 1 yuan, or 9.9 yuan after the coupon, and the price after the coupon is required, whether the product is required The payment of freight is subject to the order payment page.
In-brand purchase price products: It provides premium coupons for the brands that specify the exclusive page of the brand. The discount rate is based on the page. The price after the coupon and whether the product needs to be paid for shipping depends on the order payment page.
1 Sub-purchase of urban specialty products: it is a super value coupon provided by a designated brand, 0.01 yuan after the coupon, the price after the coupon, and whether the product needs to pay for shipping is subject to the order payment page.
The launch time of the brand lottery game: November 1, 2020 00: 00: 00-November 11, 2020 19:00:00, the lottery game can be found in some brand exclusive pages, the specific page shall prevail.
How to get the lucky draw opportunity of the brand lottery gameplay: During the online time of the brand lottery gameplay, enter part of the brand-specific page where the branded lottery gameplay is set, and users can get 5 chances to log in as a gift every day. In addition, users can log in to the exclusive page of the brand through a revisit on the same day and have a chance to win a variable lottery. In each lottery, users have a certain probability of winning one of the rewards such as gold coins, brand coupons, minimum 1 point purchase brand product coupons, in-brand purchase price coupons, 1 point purchase city specialty product coupons and other rewards. The lucky draw opportunity that the user obtains on the brand-specific page should be used on the same day, and it will be cleared the next day.
Special instructions for brand lucky draws:
The user can draw the lottery once he gets the chance to draw the lottery, and the result of the draw is subject to the page display and the actual result;
After the user obtains the corresponding reward, the replacement is not supported;
After the user obtains the corresponding good product reward, the price must be paid after the product coupon, and whether the product needs to be paid for shipping is subject to the order payment page.
After receiving the reward, please open the box for inspection in time. If the goods are damaged, please contact the customer service of the shipping merchant in time.
2. Game method 2: Play the big challenge in the business circle and win the red envelope
(1) Time
09: 00: 00, October 25, 2020 - 23: 59: 59, November 13, 2020; (2) Brief description of gameplay
Users can take the initiative to initiate a business circle or join a friend business circle to participate in the daily two-stage challenge, and finally measure success according to the challenge result. Users in the business circle can help the business circle by inviting friends to team up and inviting friends to help during the challenge period. Challenge the goal. The challenge is divided into two stages. The detailed gameplay is as follows:
(3) Time distribution in different stages of gameplay
The first stage of the battle of selling melons: 09: 00: 00-19: 59: 59 every day during the event
The second stage of the red envelope battle: every day during the event 20: 00: 00-21: 59: 59
Waiting period: 22: 00: 00 every day during the event - 08: 59: 59 the next day
JD Double 11 Red Packet Receipt Entrance: """" Click to go directly
(4) Detailed description of two-stage gameplay
The first stage: selling melons
①Time
From October 25th to November 10th, the challenge time is 09: 00: 00-19: 59: 59 every day, and users can participate in the game during the challenge time;
②How to play
The system will automatically distribute to each business district every day the business district’s “selling melons” challenge goal of the day. During the daily challenge time, users in the business district can help the business district achieve “selling melons” by inviting friends to form teams and inviting friends to help. "Business gold coins, complete the challenge goal of the day, get the corresponding business circle red envelope rewards and business gold coin rewards;
The "selling melon" battle starts at 9:00 every day, and members of the business district can log in and participate in the challenge at any time. Every day the business circle’s goal challenges business gold coins and the available business circle red envelope rewards. The specific number and amount are subject to the page information and actual acquisition;
How to achieve the challenge goal?
a. Invite friends to group circles: only during the challenge time of the "Selling melons", business circle members enter the "Selling melons" page, each time a user is successfully invited to enter the business circle, they will receive a certain number of target business gold coins . If members of the business circle invite other users to enter the business circle during the non-challenge time (20: 00 daily-8: 59: 59 the next day during the event), they will not receive business gold rewards. The specific number of business gold coins obtained by the user is subject to the page display and the actual acquisition of the business district;
b. Invite friends to buy melons for help: Every member of the business circle can invite friends to buy melons for help. The helper will contribute a certain target business gold coin to the business circle after successfully assisting through the invitation link of the business circle member, and the helper himself The number of gold coins will not be reduced due to the contribution of help. At the same time, the helper himself has the opportunity to receive red envelopes and gold coin rewards. The specific amount is subject to the page display and actual gains; among them, the first help for newcomers (that is, they have never entered the business Users of the circle challenge page) will bring additional target business gold coin bonuses to the business circle;
③Sell melon challenge reward rules
If the business circle reaches the goal of "selling melons" on the day and challenge the business gold coins, you can get the business circle red envelopes and business gold coin rewards on the day; if the business circle fails to reach the goal and challenge business gold coins on the day, each member of the business circle will get the rewards based on the day’s contribution in the challenge Corresponding business gold coin compensation.
When members of the business circle participate in the "selling melon challenge" every day, the business gold coins obtained by inviting friends to group circles and inviting friends to help will be distributed to the members of the business circle in real time every time when friends enter the circle and help success during the challenge period In the gold coin account of the shop.
The second stage: the red envelope battle
➊Time
From October 25th to November 10th, every day 20: 00: 00--21: 59: 59 is the challenge time, users can participate in the game during the challenge time;
②How to play
The system will distribute an extra red envelope to each business district at 20: 00 every day, but people in black and users from other business districts will grab the red envelope in the business district. Users in the business district can help the business district to obtain a protective cover for a certain period of time during the daily challenge time by inviting friends to team up and inviting friends to help. This is used to protect the business district’s red envelopes from being black-clad and other businesses. Take away from the circle; the daily red envelope battle starts at 20: 00 every day, and the platform will distribute red envelopes in the business district on time at 20: 00. At the same time, people in black and other business circles may start to grab the red envelopes in the business district. Members in the business circle can log in at any time to interact and guard the red envelopes in the business circle. If all members in the business circle log in after 20: 00, the red envelopes in the business circle may have been signed by people in black and other businesses. If a part of the circle is taken away, users can continue to guard the remaining red envelopes in the business circle. The man in black and other business districts will only capture red envelopes during the daily "Red Envelope Battle" (20: 00-22: 00 every day); for the daily distribution of red envelopes in the business district, the specific amount is subject to page information and actual acquisition;
During the daily red envelope battle, members of the business circle can log in to interact and start to guard their red envelopes. If the guardian period of the business circle ends before the end of the challenge period, there may still be people in black and other business circles. To seize the red envelopes of the business district; after the daily red envelope battle is launched, members of the business district can increase the total guard cover and corresponding guard time of the business district by inviting friends to form teams and inviting friends to help during the daily guarding time. Guarding the red envelope of the business district can also seize the red envelope of other business districts. The guarding time is subject to the page display and the actual acquisition:
a. Daily login guard: During the daily red envelope battle, members of the business district can increase the time of the business district guard shield by entering the "Red envelope battle" page every day. Each member of the business district can add a certain amount of guard time to the guard of the business district when they log in for the first time. The guard time of the guard is based on the real-time display of the daily page and actual income;
b. Invite friends to group circle: During the guarding period at night, after members of the business circle enter the "Red Envelope Battle" page, each time a user is successfully invited to enter the business circle, they can add a certain guard time to the guard cover of the business circle. The guarding time is subject to the page display and actual acquisition;
.Invite friends to help guard: Every member of the business circle can invite friends to help, and the helper will add a certain amount of guarding time to the guard cover of the business circle after successful help through the invitation link of the business circle member, and the helper himself The time of the guardian cover will not be reduced due to the contribution of the help. At the same time, the helper himself has the opportunity to receive red envelopes and gold coin rewards without threshold. The specific duration of the guard cover, the specific amount of red envelopes and gold coin rewards are subject to the page display and actual gains: the invitation The first assistance of the newcomer of the event (that is, users who have never entered the challenge page of the business circle) will bring an additional guardian time bonus to the business circle. The specific bonus time is subject to the page display of the day and the actual gain;
d. Capture red envelopes from other commercial districts: During the guard period, every member of the commercial district can click the "Capture Red Packets" button to select a certain commercial district on the list page of the commercial districts to capture the red envelopes.
(a) Each member of each business district has only one chance to successfully seize the red envelope of the same business district during the guarding period. If the seized business district currently has a protective cover, the seizure will fail. If a certain business district has been seized too many red envelopes, members of the business district may fail to seize the business district. Members can select another business district on the red envelope list page to grab the red envelopes until the seizure is successful. The number of red envelopes seized and the amount of red envelopes seized in the business district each day are subject to the page display and actual acquisition;
(b) There is a fixed upper limit for the number of times each person can successfully win red envelopes from other business districts per day. If a member of a business district reaches the upper limit of the number of successful red envelopes from other business districts per day, he can no longer seize red envelopes from other business districts on that day. The upper limit of the number of times that each person successfully wins the red envelopes of other business districts every day is subject to the daily page display and actual acquisition;
©Among them, the profile picture of each business circle member in the business circle list page for capturing red envelopes may be a WeChat profile picture or a default JD profile picture, whichever is displayed on the final page
(d) Among them, the business districts displayed on the list page of grabbing red envelopes are composed of user friend business districts, business districts that have won red envelopes from this business district, and random business districts. The list page displays details and the number of displayed business districts on the page Prevail;
③Red envelope reward rules
The daily red envelope battle starts automatically at 20 o'clock. The business district can successfully defend the man in black and other business districts from coming to seize the red envelope by guarding the accumulated guard cover during the daily red envelope battle challenge period to obtain the extra business district of the day. Red envelope rewards; if the business district logs in later than 20 o'clock, the business district red envelopes distributed that night and the original business district red envelopes of the business district may be taken away by the people in black and other business districts. If the business district red packets distributed that night If the red envelopes are taken away by the people in black and other business districts, there is a certain chance that the original red envelopes in the business districts will be taken away by the people in black and other business districts. The display and the actual obtained business district shall prevail. Help instructions
During the daily big challenge in the business district, each user can only help the same business district once in any one of the stages of the battle of selling melons and the battle of red envelopes. Every day, each user can help up to 5 business districts in the two phases of the "sell melon battle" and "red envelope battle", and cannot help the business district where he is located.
Relevant explanations about the red envelopes in the business district and the estimated individual scores:
The business district red envelopes obtained during the business district challenge, and the user's personal estimated distribution has no actual cash or discount value. They do not belong to anyone before the final exchange, and the individual's estimated reward is the voucher for the final red envelope without the i threshold. ; Since the red envelope amount is displayed with 2 decimal places and the rest of the digits are rounded off, there may be special circumstances where the red envelope of the business district is not completely equal to the sum of all the members of the business district; During the "battle" period, it will be updated in real time according to the user’s behavior of inviting friends to group circles and inviting friends to sell melons, based on the page display and actual gains; during the "red envelope battle" period, it will not be based on the user’s invitation to group circles and invitations. The real-time update of the help behavior of friends selling melons will be settled at 22: 00 every day during the challenge period after the end of the "Red Envelope Battle". The settlement time is subject to the page update display, and the income is subject to the page display and actual income; personal estimated points The amount earned is determined by the individual contributions in the "Selling Melon Campaign" and "Red Envelope Campaign" every day during the event. Personal contributions include inviting users into the circle, inviting friends to help, grabbing other's red packets, and logging in during the Challenge Period. Guard the red envelope page at night to get a protective cover and other factors.
(5) Relevant instructions for inviting and exiting the circle
①The number of people in each business circle is limited to 1-5, and the same user can only exist in one business circle at the same time; ②Withdrawal rules:
During the business district battle, each user can withdraw from the circle up to 3 times. Only when there are 3 or more people in the business district before exiting; users can only withdraw from 23:00 to the next day.
You can withdraw from the circle at 09: 00: 00;
Once the user exits the business district, he will not be able to withdraw the red envelopes he is expected to receive in the original business district, and his estimated red envelope quota will also be deducted from the original business district.
When there is only one person in the business circle of the user, you can directly join the friend's business circle without consuming the number of withdrawals. If the user withdraws from his original business district, he will not be able to withdraw the red envelope that he is expected to receive in the original business district; if the user rejoins the business district after he quit his original business district, he will not be able to combine his expected red envelopes before he exits. And extract.
(6) Business district name rules
①Any member of the business circle--members can modify the business circle name during the business circle challenge period;
②When the user revises the name of the business district, it must not be empty and the number of characters must not exceed 10 Chinese characters; ③The user needs to upload legal and compliant text. If the user edits or uploads illegal or illegal speech due to the user's personal behavior, the consequences shall be borne by the user. If it is found to be involved in violations, Jingdong can delete it, prohibit participating in the processing, processing the team name as a number, and withdraw the modification authority.
Three, red envelope usage rules
1. How to use red envelopes?
(1) Red envelopes have the scope of use. Unless otherwise specified, red envelopes can be used on Jingdong main website, mobile phone Jingdong V7.2 and above, M version of Jingdong, WeChat Jingdong shopping, mobile QQ Jingdong shopping and other channels. Exclusive red envelopes can only be used in designated channels such as the JD Discount Mini Program, and the actual online settlement conditions shall prevail.
(2) The red envelope has no use threshold, which can be used in combination with other assets to deduct the amount of goods when submitting the order (not deducting the shipping fee).
(3) The unused red envelopes can be accumulated until the next use within the validity period. If they exceed the validity period, they cannot be used.
(4) Red envelopes cannot be exchanged, withdrawn as WeChat change or used for other purposes. They cannot be used to deduct the amount of commodities such as gold and silver investment, coin categories, life services, life payment, performance ticketing, etc., and cannot be used for global storage, recharge, For business scenarios such as air tickets, hotels, movie tickets, etc., the actual online settlement shall prevail.
(5) For orders using red envelopes, if the order is not split, the red envelopes in the order will be returned after the order is cancelled; if the order is split, all sub-orders will be cancelled and the red envelopes in the order will be returned; if only part of the sub-orders are cancelled , Only red envelopes in the cancelled sub-orders will be returned.
(6) For orders using red envelopes, if there is a return after sale, the red envelopes used when placing the order in the after-sales service order will be returned.
(7) The returned red envelopes are the red envelopes in the cancelled or after-sales order, and the validity period and other conditions of use of the red envelope remain unchanged.
(8) The specific usage rules comply with the relevant rules for the use of red envelopes, which can be found in the JD Home Page>Help Center and the interactive main page rules button for details.
Four, other instructions
1. During this event, in order to increase the social fun between users, JD will recognize you and the users you successfully invited as friends, and will show your WeChat nickname and profile picture information through recommendations to your friends in subsequent JD activities To quickly locate friends;
2. In the event stage, if there are special circumstances such as network abnormalities, system cache, etc., and the reward cannot be finally obtained, we will verify this situation. If the event requirements are met, if the user fails to redeem the red envelope, it is expected to be 3-5 after the event ends. The red envelope of the equivalent value will be sent to the user’s Jingdong red envelope account within each working day, and the actual time of receipt shall prevail. Please note that reissuing red envelopes can effectively avoid expiration. The specific amount and time limit of use are subject to the actual receipt;
Active address: password
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