In 2020, Tmall Double 11’s turnover was 498.2 billion, and the total number of real-time logistics orders was set at 2.321 billion; in 2020, the order value of JD’s Double 11 exceeded 271.5 billion, and a total of more than 300 million new products were sold; in 2020, Suning’s double 11 Online order volume increased by 75%, and Suning Logistics' delivery completion rate reached 99.8%.
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On October 26, Tmall officially released a new generation of "Tmall Double 11 Global Carnival Season", codenamed: Nunchaku. The biggest change in this upgrade is: Not only did it break out on November 11, consumers can buy in two waves, November 1-3 is the first wave, and November 11 is the second wave. This means that Double 11 this year is three days longer than before. Consumers can pay the balance of pre-sale goods from November 1st and receive goods 10 days in advance.
On the night of the record night of the 2020 Tmall Double 11 global carnival season, Tmall announced that the real-time logistics orders for the 2020 Tmall Double 11 global carnival season exceeded 2.25 billion, which is approximately equal to the total volume of China's express delivery in 2010.
At the same time, according to official data, from November 1st to 11th at noon, 16 new brands had a cumulative turnover of 100 million yuan on Tmall Double 11, which was nearly three times that of last year. Still growing. Tmall predicts that in the next three years, 1,000 cutting-edge "dark horse" brands with annual sales of over 100 million and 100 over 1 billion will grow on Tmall.
It is reported that from November 1st to 11th at 0:30, the real-time turnover of Tmall Double 11 global carnival season in 2020 exceeded 372.3 billion, and there are more than 300 brands with real-time turnover exceeding 100 million. On the night of the 2020 Tmall Double 11 global carnival season record, Tmall announced that the sales of masks have fallen by 76.24% compared to the epidemic period, and the total number of users of double 11 cat games exceeds 500 million.
Jingdong
In 2020, the turnover of JD Double 11 was 271.5 billion yuan, an increase of over 32%, the highest growth rate in recent years.
Among them, JD.com has sold more than 300 million new products, more than 20,000 brands have doubled their sales in JD Supermarkets year-on-year, 13173 domestic brands have doubled their sales, and 205 time-honored brands have doubled their sales.
Suning Online Market
Suning.com's online orders on Double 11 increased by 75%. Among them, large-screen color TVs above 65 inches increased by 161%, smart small TVs increased by 213%, and smart home improvement increased by 608%. The 3C category and gaming equipment increased by 325%, and the sales of 5G mobile phones increased by 10 times.
In terms of the sinking market, the sales of 7,000 Suning County and township stores on Double 11 increased by 150%. On Double 11, the traffic of Suning Plaza and Suning Tesco Plaza in major cities exceeded 11.5 million.