When it comes to LAZADA's on behalf of operation, quite a few people will be puzzled, what is LAZADA on behalf of operation, why should I choose LAZADA on behalf of operation? Is it better to recruit and operate by yourself?
Comparison of LAZADA generation operation vs. LAZADA self-operation difference:
The cross-border LAZADA agency operation company can provide enterprises with one-stop cross-border e-commerce operation services, and solve the overall layout of business globalization for traditional enterprises to transform cross-border e-commerce. For the operation rules and strategies of LAZADA e-commerce platform, excellent LAZADA The agent operation team can provide enterprises with one-stop cross-border e-commerce platform operation and data monitoring, which can expand and consolidate the European online market for brands in a timely and efficient manner, help enterprises quickly enter cross-border e-commerce, and realize global market layout and corporate transformation upgrade.
In fact, many people had the same idea before opening the store, but only after opening the store did they discover that due to lack of professional experience and e-commerce talent team, they did not understand the overseas local market and laws and regulations in China, which eventually led to the store becoming a dead store. , Even if there are sales, it is often difficult to make ends meet in business, and the gains outweigh the losses. This situation is also one of the reasons why many brands will turn to LAZADA for assistance.
So, what is the difference between own operation and LAZADA generation operation? And what are the irreplaceable advantages of cross-border generation operation?
[Risk comparison] The
self-built team itself takes great risks, including investment risks and professional risks of the team. If the team is unprofessional or the team's writing ability is not strong, it will easily lead to work paralysis. AliExpress’ operations are all established professional teams, both in terms of personal professionalism and the ability of the entire team to collaborate, so in contrast, choosing a professional cross-border AliExpress operating company requires The risk is much smaller. Someone asked: Why doesn't the agency operate LAZADA? Want to cooperate with traders and manufacturers?
[In fact, there are reasons]
1) The operating company cannot accurately understand the product cost of the manufacturer and trade, because the cost directly affects the final selling price of the product on AliExpress, and the profit
2) The supplier’s capital chain is broken or caused by other reasons Out of stock, resulting in a decline in sales, directly affecting the overall sales of
AliExpress. 3) LAZADA is a product-focused platform. If product quality fails, product quality cannot be controlled, resulting in bad reviews and even serious products. To the title, this is a direct loss
4) It can save the manufacturer's operating costs and improve its work efficiency
5) It can solve the adverse effects and impacts of the manufacturer due to the problem of personnel transfer
6) It can have a professional and stable LAZADA team and efficient To operate a LAZADA account, you generally need to really learn LAZADA. The operating company will help you manage the store while taking the merchant to learn how to operate it.
[Cost Comparison]
Self-built teams need to pay for computers, office space, decoration, water and electricity, wages and other expenses, which is a lot of expense. However, if you choose an agency operating company, you only need to pay a basic service fee, and later adopt the method of charging points for sales, that is, to collect commissions when the store is profitable.
[Time comparison] It
takes at least 6 months to build a self-built LAZADA operation team. After the team is established, it still needs to run in, and the professionalism of the team cannot be guaranteed. If you choose to operate on behalf of, the use of the e-commerce team owned by the operating company can omit the period of formation and running-in time. At the same time, e-commerce personnel with extensive experience in operating stores can also help companies effectively reduce the time cost of trial and error and improve overall operational efficiency.
[Localization advantage] A
truly professional cross-border LAZADA generation operation team should have localized professional customer service and copywriting translation and editing personnel. And familiar with the local market environment and laws and regulations. More effectively help companies avoid many risks and effectively reduce costs.