The definition and essence of the
business model The business model is to
maximize customer value,
integrate the internal and external elements that enable the operation of the enterprise to form an efficient
operating system with unique core competitiveness,
and through the provision of products and services,
An overall
solution designed by the organization to achieve profitability goals .
The essence of the business model
1. Sustained profitability
2. Maximum customer value 6. Efficient organization management
3. Resource integration
4. Innovation
5. Financing effectiveness
6. High efficiency organization management
7. Risk control
Business model itinerary
1, profit model
2, standard model: such as McDonald's
3, innovation model
4, virtual model
5, competition and cooperation model
6, mixed business model
Business model causality chain
1, value proposition
2, target market
3, sales and marketing
4, production
5, distribution channels
6, revenue model
7, cost structure
8, competition
9, unique sales
10, market size
Business model design method
1. Business model strategy,
grasp demand,
create value,
build ability
2. Business model positioning
What to do? Where to do it? How to do it?
3. Business model construction
Value network: core competitiveness, external competition,
profit structure,
competitive advantage
4. Resilience Key
5. Use the information network as a platform
Business model innovation method
Change income model
Change business model
Change industry model
Change technology model