A good cake shop requires many efforts and support. Suppose you are given a store with a good location and a lot of traffic. How should you make this cake shop good? Today we will write an article around the business model of a cake shop.
- How to make a good cake shop.
Let me ask you a question at the beginning of the article: Do you like to eat cake? It's fragrant, soft and sweet. I believe that even if you don't like it, you will never dislike it. At this time, we return to the basic question. If you like it, you like it. So, do you know how to run a cake shop? You can think about it first, whether it is a bit difficult. You may say: "How difficult is this? It depends on the quality of the cake shop. If the location of the shop is good and the flow of people is large, then it will naturally increase." Is this really the case? If this is really the case, then why are there still so many cake shops in some large business districts that have not opened up? Everyone thinks this is the truth.
What should the facts be like? In such an era, in addition to having good products, a prosperous store location, and large traffic, you also need to learn Internet thinking and be able to play social e-commerce! Just like the example I gave you today: There is such a cake shop in Shenzhen. It uses social e-commerce + WeChat mini program to achieve a monthly revenue of 350,000+ within three months of opening and a traffic of 550,000+. What do you think? Are these results attractive enough? Want to know how they do it? Let’s return to the following
- What model is suitable for cake shops.
The way they did it was actually very simple, that is, based on the WeChat mini-program, they used a zero-luck lottery + multi-person group buying + secondary distribution model. So now, let’s sort it out and see how their set of boxing combinations works.
1. Let’s look at the first trick first: 0 chance lottery
The rules are like this: you only need 10 points to participate in the lottery. Then you may want to ask how do we get our points? In fact, it's very simple. You only need to share this activity with ten of your friends, and you can earn ten points. In other words, you can get one point for every friend you share, and you can participate in the lottery with ten points.
Prizes include:
First Prize: (Star Product) Sandblasted Cake worth RMB 178
Second Prize: Coupon worth 50 Yuan
At this time, you can imagine a scenario: your friend shared such an activity with you, what was your first reaction? If you share it with ten people, you may get a cake worth 178 yuan. Will you try your luck? What will happen to this encounter? For the store, it has brought 10 potential users to the store invisibly; for the individual, it is just a chance to participate in a lottery, and there is no need to spend money.
At this time, we can calculate an account. One person's sharing brings ten potential users. What if 10,000 people share it? If it were larger and shared by 100,000 people, wouldn't the base be very large? Of course, only a small number of people can draw the first prize in this process, and most people can only draw coupons. Don't underestimate this fifty-fifty coupon. When the base group above has such a coupon, even if not all of them go, one-tenth of the group can increase the store's turnover unimaginably. What is the real situation now? Their family has obtained nearly 400,000 traffic through the zero-luck lottery model, and the sales volume has reached about 300,000.
- So the traffic has been attracted, how to continue to develop? Let’s take a look at their second move: group fission
The rules are this: you can form a group of three or five people, and of course you can also buy them individually. The difference between the two is: buying it individually is the original price, and joining a group is almost 40% off. You can imagine that it is already 40% off. If you were a user, what would you choose?
For example, their Durian Thousand Layers cost 132 Yuan when purchased individually. At this time, if you participate in a group tour, you only need 79 Yuan to take it home. If it were you, would you be moved?
Of course, the doorway here is not that simple. If you want to take away this cake at this price, you have to get two friends to buy it together. In this case, your two friends will be fissured into consumption in the store through you. or's. So you want to know if this method of playing is effective?
We can look at their data. In less than a month after the group activity was launched, it attracted more than 6,000 people to participate, and the turnover reached more than 400,000. What do you think? Is the charm of this group experience worth learning from? If you also run this kind of offline store, can you also make a small program of your own to do online business? If you also have such an idea, you can contact us in the background.
Through the two fission business methods of zero-luck lottery and multi-person group building, the traffic of their store has reached nearly 500,000, and the initial customer acquisition work has been completed. Then the third step of secondary distribution adds more splendor to this model. A stroke of thick ink.
- Secondary distribution
The rule is this: there is no threshold for you to become their distributor. They set the threshold in the withdrawal part. So what is the threshold? Your subordinates must reach a team of 100 people to cross this "threshold."
You can imagine this, if you are their distributor and you recommend 30 people, you are too busy at work and have no time to take care of it, so it is in a stopped state. So at this time, some of your friends bought cakes from their home, and your distribution center will show a commission of dozens of dollars. So at this time, you are struggling and do not continue to deepen your downline work. Wait for a while. , when there are more and more commissions in your distribution center, when you want to withdraw cash, you can only continue to develop offline. You can imagine how powerful this move is.
It is through such a withdrawal threshold that they capture people's inner thoughts. This allows you to see the money but not be able to take it away, which gradually increases the temptation for you. If you want to withdraw cash, we can only complete our task. All I can say is that this one is really superb.
That’s all for sharing today’s story. If you have more ideas, please come to me with your doubts and I’ll share more business cases with you!