From October 1st to 4th, 2020, Chongqing Overseas Chinese Town, based on the original IP activity "Fa Cai Trend Cultural Festival", and a well-known fashion brand "TMD PCP" cross-border jointly created the "TMD PCP Fa Cai Trend Cultural Art Party", in Chongqing The Huanyueli Fashion Art Commercial District in Overseas Chinese Town and the Double Exhibition Hall of Nanping Chongqing International Convention and Exhibition Center were bombed for four consecutive days, and the event ended successfully. This event attracted more than 100,000 people to visit the exhibition and watch the show. During the National Day Golden Week, a feast of trendy culture and art was presented to everyone. There were countless fans and many cheers. Chongqing Overseas Chinese Town will detonate the Chongqing business circle with a cross-border trend phenomenon of over 10,000 square meters in 2020!
Chongqing Overseas Chinese Town National Day creates a trendy cultural feast
The cumulative number of visitors to the exhibition exceeded 100,000
The event gathered over a hundred top domestic trend brands, and various new and interesting trend activities, such as trendy shoes exhibition, sneaker draw, modified car display, street dance challenge, 3V3 bullfighting, musician performance, trendy art exhibition, street graffiti free Ten major sections of experience, comprehensive check-in area, and life market gather together. Among them, more than 70 trend brands such as top trend brands WHOOS, SupBro and Bound by-BLOOD; and more than 30 artist brands such as Yu Meijin, One-eyed Shorty, REIKI·Z and Wang Chenrui participated in the exhibition. All kinds of fun check-in points have attracted many young fashionistas to stop and participate. During the event, the cumulative passenger flow of the double exhibition venue exceeded 100,000.
It is worth mentioning that the brands participating in this event are not only simply exhibiting and selling on the spot, but also providing a rich interactive experience and event benefits. The exclusive domestic trendy brand color change film TMD launched the new black technology adhesive layer display and original surrounding on-site sales. At the same time, the latest cool skateboard display wall was used as the display card element, and the whole vehicle modification quota was launched. The top rap factory The clothing brand Bound by-BLOOD under the brand GOSH debuted and the artist’s new album first audition; high-end sneaker care fashion brand SupBro launched free sneaker care and participated in on-site activities to win limited shoe boxes; super hot shoe buyer store Wushe launched Collectible sneakers are on sale; the ultra-popular blind box toy collection store FLIGHT has launched an on-site sale of Unbounded Mouth Monkey; the popular American retro barber shop 1987 BarberShop launched an on-site retro oil head experience.
In addition, GO$H members Xiao Ai EYE, OG ROLLY, K_ELEVEN_ airborne, and performers such as Ermao JC Chen Qifan brought a wonderful audio-visual feast to the public. At the same time, this event also presented a major innovation highlight, namely the cross-border launch of the Chongqing Overseas Chinese Town FACAI×FIGHTER-16 Street Dance Event. The referees of the competition invited famous national dancers Alun and Xiao Ye. At the same time, we invited the top street dance team PLUS ONE of Chongqing who has participated in professional competitions on behalf of Chongqing many times, 2018 Youku ``This! Is Street Dance'' Huang Zitao & Yi Yan Qianxi, the 2019 Jiang Xiaobai JUSTBATTLE SHOW National Street Dance Tour, and ``This! Is Street Dance''. 》The star players of the event participated in the live battle together. After two days of exciting duel, finally competed for the FREESTYLE division champion and runner-up: Mao Xuan, Xiao Yuan; HIPPOP division champion and runner-up: Zaba, Ellie.
Thousands of fortune gifts sparked a wave of participation
Trend lovers return with a load
The reporter learned that the "TMD PCP Makes a Fortune Trend Culture and Art Gathering" event carried out a dual-zone linkage on the first day, which triggered the participation of many trend lovers. Both exhibition areas in Chongqing Overseas Chinese Town have launched large-scale twisting machine lottery and spike activities. From October 1st to October 4th, there is an uninterrupted on-site lucky draw every day. More than 2000 "exhibition brand joint limited products", tens of thousands of people made a fortune Good gifts, such as three pairs of AF 1 sneakers, a pair of AJ 1 Retro High 2019 CRIMSON TINT sneakers, a pair of AJ 1 High OG Defiant demolition sneakers, a pair of AJ 1 Retro High (GS) sneakers and brand event benefits and experience benefits within four days Send them all out, let the trend lovers have a lot of fun and return with a rewarding experience. The reporter interviewed Mr. Zhang, who won the AJ1 sneakers. He said: "This is my second time to participate in the fashion culture festival organized by Chongqing Overseas Chinese Town. Thank the organizer for supporting the fashion culture. I thought about this pair of AJ1 shoes a long time ago. I have it. I am really lucky this time. I won the draw and I am very happy. In addition to the rich lottery at the event site, it also made me feel a lot of trend elements, street basketball, graffiti art, I also saw a lot of likes The trendy shoes are worth a visit."
Do deep theme original IP
Chongqing Overseas Chinese Town creates a new blueprint for commercial cross-border
According to the reporter's understanding, over a hundred news media and opinion leaders of various types of new media platforms reported on the event in this "TMD PCP Wealth Trend Culture and Art Gathering". Major mainstream merchants such as Chongqing Jiefangbei, Jiangbei, Shapingba, and Nan'an District Its image promotion appeared in transportation hubs such as circles, airports, and major supermarkets and buildings, and the media achieved full coverage. In particular, the activity-related microblog topics have attracted more than 80 million exposures, highlighting the discussion and popularity of this "TMD PCP Fortune Trend Culture and Art Gathering" among the new generation of young groups. Compared with the first Fa Cai Trend Culture Festival, this event has achieved a comprehensive upgrade in terms of venue level, brand level, media exposure, event lineup, and joint limited products.
A senior observer of the industry said that since the OCT entered Chongqing, it has not only brought world-renowned theme parks such as Happy Valley and Maya Beach Water Park, but also built a cultural tourism and entertainment experience based on Lijia Smart City on a land of four square kilometers. A large-scale cultural tourism comprehensive project that integrates multiple formats such as ecological leisure, scientific and technological innovation, themed business, and cultural communities. Among them, the second phase of Yunxi Courtyard, Xishanji, Lanxi Yunshu, Jialing Jiangtian and other residential products have also been marketed. Touted, it presents an extraordinary living and cultural life experience for the local Chongqing. Beginning in 2019, Chongqing Overseas Chinese Town Business has begun to devote its efforts to creating original IPs with themes such as "Wandering Families" and "Faithful Trend Cultural Festival". Through the cooperative promotion model of "Commercial IP + Well-known IP/Famous IP People", the joint name is truly realized 1+1= The possibility of N is built through the self-media matrix and the two-year-old large-scale trend culture exhibition is used as the carrier, which is called Cross-Border Reality Out of Circle. I believe that in the future, it will continue to spread the trend culture for young people, lead the trend and new fashions, create a more diversified trend culture and art gathering place, and create a new cross-border marketing blueprint for in-depth interaction between business and generation Z consumers, and for More mountain residents bring high-quality creative life.