In recent years, the popularity of audio and video social networking has attracted many companies to enter overseas markets. However, in the face of complex and ever-changing overseas markets, factors such as product localization strategies, adaptation to the overseas network environment, and network security defense have become important factors that determine whether a product can stand out in overseas markets.
On August 19th, the eighth session of the Chinese Enterprises Overseas Leadership Class with the theme of "Lingyun Going to the Sea to Win Thousands of Miles", jointly created by HUAWEI CLOUD and Weishang Information Technology Research Institute, was successfully held at Huawei Beijing Convention and Exhibition Center. 20 well-known Internet industry CTOs and World-class scientific and technological innovation mentors gathered together to find the best strategy in the process of audio and video going overseas by dismantling the technical thinking and business practices of leading audio and video companies such as iQiyi and Station B, and exploring the big language model. Infinite possibilities, find the opportunity to win the future.
At the opening session, the two mentors made a speech on the event. Zhao Yanyan, Vice President of HUAWEI CLOUD International Department, delivered an opening speech themed "New Voyage of Technology, Helping Chinese Enterprises to Grow High-Quality". It covers several key industries and tens of thousands of overseas customers, and can provide a safe, stable, cost-effective and competitive overall solution.
Because Huawei has been continuously investing in the four major aspects of helping overseas enterprises to go to the cloud for stable operation , business growth, technology empowerment, and cost optimization, helping enterprises to develop stable and long-term overseas business.
Zhao Yanyan, Vice President of Huawei Cloud International Department
Liu Fuqiang, dean of Weishang Information Technology Research Institute, as the head teacher of the eighth pilot flight, said, "In recent years, some audio and video social industries have successfully gone overseas, which has shown us huge market opportunities. How to choose your own sea area, How to do a good job of differentiation, how to do a good job in security compliance, how to do a good job in the support of the technical system to meet overseas challenges are the key issues for the audio and video industry to go overseas. As a technology leader, the CTO will play a role in technology for future organizations. The role of driving strategy is very important.”
Liu Fuqiang, Dean of Weishang Information Technology Research Institute
Face to face with big names in the industry,
Explore future opportunities for audio and video overseas
In this leading flight, the three lecturers mainly shared three themes around technological innovation and management practice in the audio and video industry, technical thinking and business practice analysis of key nodes of station B, and investment opportunities and challenges of big language models.
【Audio and video industry technology innovation and management practice 】
Sun Bin, Vice President of iQIYI
Keyword 1: Management is to give you a group of people and let you do one thing. If you want to accomplish something, you must make a product with a good reputation (product technology), reach a certain scale of users (market channels), and finally generate scale income (sales ability), in order to make the business successful (organizational ability) , so leader + team is the key to business success. During the sharing process, Teacher Sun Bin shared in detail his experience on making decisions, managing teams, doing business, and striving for new business resources.
Keyword 2: Innovation is driven by solving practical problems, not concave shapes. At present, there are many "Beipiao" actors gathered in the film and television circle. Due to the status quo of the industry, casting directors have an obvious efficiency problem when screening actors, and a great benefit of big data and the Internet is that they can break down some time and space barriers. Comprehension of scripts and biographies of characters through natural language and semantic understanding, intelligent matching of artists, and communication through intelligent video understanding and editing technology, to quickly find video clips of artists on and off the site, enrich artist information, and more effectively improve Casting efficiency.
Keyword 3: look at the matter of going to sea from the perspective of "bystanders". The top-level design of overseas business is to build a platform, fill content, attract users, and increase revenue. Because the business of iQIYI going overseas is the expansion of application scenarios, it is necessary to believe in the technical precipitation of the Chinese Internet in the application layer, find a real local team, and discover and release the energy of the local content production team. At the same time, it is necessary to have sufficient psychological preparations and plans for the particularity of local laws and regulations.
[Investment Opportunities and Challenges of Big Language Models]
Cheng Hao, Founding Partner of Yuanwang Capital and Founder of Xunlei
Large language models to process and understand human language or text through self-supervised learning techniques have become a breakthrough development in the field of artificial intelligence, which will lead the fourth industrial revolution. It is a subset of deep learning that is revolutionizing the field of natural language processing. It is also a powerful general-purpose language model that can be pre-trained on large amounts of data and then fine-tuned for specific tasks. This enables LLM to have a large amount of general data. At present, most 2C companies have begun to use AIGC to improve efficiency, such as generating pictures, copywriting, marketing, emails, etc.; vertical fields include legal, recruitment, etc.; the most typical general track is pre-sales, consulting, after-sales customer service, and image marketing.
Mr. Cheng Hao also gave his own opinions on several key issues of LLM. He said that the value of the vertical model is very great, and there will be a lot of opportunities for entrepreneurs, because most vertical model companies are looking for large models that have been pre-trained, and do instruction tuning on this basis, so this is The question arises whether enterprises should choose open source or closed source big models. He believes that open source is the general trend of the development of large models, but closed source large models still have commercial value and significance. In fact, judging from the current experience in the AI industry, the end of the commercialization of large models is the industry, and the commercialization of large models to the industry still depends on closed sources.
Of course, entrepreneurs are also very concerned about whether startups can make a universal big prediction model. So at the beginning of entrepreneurship, should you choose AIGC native or AIGC empowerment? The most important point is to look at the proportion of AIGC in the entire business process value chain, and it also depends on how high the moat of AIGC is in this business.
To C, To B, domestic and overseas, these four keywords divide the market into four quadrants.
1. For the domestic + To C business, if you want to be successful, it can be summed up in one sentence: make explosive products in the cracks. Although To C is indeed easy to produce explosive products, the premise is that there must be traffic dividends. At the same time, considering the use of large language models for domestic To C business, there will be relatively high compliance costs, which requires entrepreneurs to think.
2. Domestic + To B. There are too many To B tracks that large models can empower, covering legal compliance, e-commerce, recruitment, design and other aspects of the industry. However, the domestic To B has also inherited the existing problems in the Chinese To B market. There is an obvious problem, that is, the ceiling is relatively low. Therefore, in the domestic enterprise service market, one must endure loneliness and have the mentality of keeping a low profile.
3. International + To C, well-known companies such as Lensa.ai, Jasper.ai, Copy.ai, Midjourney, etc. However, the core reason for the core problem faced by such enterprises is that the moat is slightly narrow. Previously, Microsoft Teams+Office family bucket PK Slack was a similar case.
4. Overseas + To B. The advantage of this type of business is that the payment ability and payment habits of overseas B-end customers are relatively good.
This event gave CTOs a higher vision and pattern from the perspectives of business, management and technology. It is hoped that CTOs can quickly achieve business growth while getting acquainted with big names in the industry.
On the way to the sea, enterprises need to find a group of "like-minded people" who can go hand in hand. Huawei is not only willing to be "like-minded people" for everyone's overseas development, but also willing to be "like-minded people" for everyone to travel all the way. As the world's fastest-growing mainstream cloud service provider, HUAWEI CLOUD is gradually becoming the cloud brand of choice for overseas companies while deeply cultivating overseas markets for a long time with its neutrality, security, reliability and continuous technological innovation.
Looking further, HUAWEI CLOUD is based on Huawei's own security compliance practices, global one-network capabilities, and Huawei's over 20 years of overseas operating experience and rich global ecosystem. , application acceleration, localized operations, and localized enterprise services provide all-round overseas service capabilities, providing Chinese enterprises with global one-stop cloud services with a consistent experience, and helping enterprises spread their business around the world.