Regarding trends, people always overestimate the short-term (2 to 3 years) impact, but often underestimate the impact of new trends that emerge in 5 years or more on society, media, culture, and even people’s lifestyles. For example, Jobs would not think about the impact of the emergence of smart phones and mobile Internet on people's lives today. Smart hardware and mobile apps are affecting human life and social changes at an alarming rate, triggering a new round of development trends.
Five major trends in the development of smart cities in the Internet + era
Information is king
The development of my country's mobile Internet has entered the era of all people. According to relevant data, only Apple shipped 226 million iPhones worldwide in 2015, and is expected to ship more than 1.4 billion units this year. The popularity of mobile terminals has driven the development of the entire mobile Internet industry chain, including Intelligent hardware, software, cloud, big data, etc. It is understood that Asia is the most active region of mobile Internet, with a net utilization rate of about 18%.
The proportion of information obtained on the mobile Internet accounts for 81% of the amount of personal information, and more than 50% of mobile phone users will use browsers to read related content; and in China, Tencent’s QQ and WeChat users should not be underestimated. WeChat has 540 million monthly active users, covering more than 200 countries! In an era when information is king, mobile internet provides an excellent channel to connect information exchanges between people, collect, transmit and share, making it an indispensable part of life.
Mobile Internet into life
As we mentioned above, mobile internet is changing human life. According to relevant data, in 2018, my country's Internet market reached 760 billion yuan! This is an increase of 129% compared to 2015. The transformation of traditional enterprises into Internet enterprises is further accelerated and gradually applied to smart terminals.
Our daily life has proved this very well. Now we can “get it with one click” as long as we hold a mobile terminal, including shopping, marketing, search, games, reading, etc., and the service is becoming more refined and user-friendly. , Convenience, and mobile Internet can be shared anytime and connected anywhere, which greatly caters to the psychology of consumers. In addition, traditional enterprises are aware of this and actively move closer to the Internet and deploy online markets. We have reason to believe that in the future The mobile internet market will be larger, with a more complete system, better functions, and more precise services.
The biggest advantage of mobile internet is that it can make use of the individual's spare and fragmented time. Various payment apps and social apps allow people to communicate smoothly on the Internet, and message dissemination is no longer restricted by time and space. At the same time, mobile terminals make the entertainment life of consumers more convenient and the operating experience is also excellent. Consumers can switch back and forth between the real and virtual world at any time to achieve entertainment and life at any time.
It is undeniable that mobile Internet has changed people’s living habits, social methods, and network of relationships. With the full penetration of mobile Internet into real life, mobile Internet will be applied to every corner of consumers’ real life, thus entering a real world. The era of "mobile lifestyle" for all people.
Digitalization and intelligence become mainstream
Digitization and intelligence have become an important direction and field for the development of today’s science and technology. Intelligence + has gradually penetrated into all walks of life, and has gradually become the center of today’s cultural form, presenting a new round of cultural ecology. For example, the iPad has broken the traditional paper media. The boundary with digital media; LeTV broke the boundary between traditional TV and network TV, forming a new media stream with four-screen interaction and multi-screen integration.
The best "pronouns" proposed by the concept of digitization and intelligence are AR, APP, O2O, LBS, etc. At the same time, under the “green shade” of this concept, ordinary people also enjoy the blessings brought by technology. For example, Facebook and Weibo now connect and spread the ideas and words of many ordinary people to the world through intelligent media. Share what you see and hear anytime, anywhere, which is what we often call "self-media", and constantly introduce new "new concepts", bringing unprecedented challenges and pressures to traditional media. As McLuhan said, the new media has never been an addition to the old media, and it will not let the old media sit back and relax. Until the new media finds its own expression and proper place, it never relaxes on the old media. The suppression of the media.
Big data leads to changes in the era
There is no need to repeat the term big data. Everyone should know how popular it is in the near future. Big data analysis can instantly capture valuable information from massive contents and data. At present, big data analysis has become a kind of business foundation, which will bring enterprises Come huge profits.
In addition, big data has also brought revolutionary changes to corporate marketing and communication. Through big data analysis, companies can grasp consumer interests, behavior trajectories, shopping trajectories, and other relevant data to nearly accurately Divide and do some precision marketing and optimization based on corresponding attributes.
It is foreseeable that in the era of big data in the future, brand communication obtains accurate evaluation of the effects of activities through data processing. Each step has accurate data presentation. All decisions of brand owners will be supported by accurate data to reduce decision-making risks. Therefore, for enterprises, data has become an asset that is as important as enterprise technology, capital, and brand, and wins with data to form digital decision-making.
Internet fusion thinking
The most important thing behind big data, cloud, smart hardware, AR, VR, 3D printing and other technologies is Internet thinking, including fragmented thinking, innovative thinking, nonlinear thinking, and the reunion of fragmented.
Borderless aggregation is a consortium that breaks through the differences between industries and realizes the aggregation of products, formats, business models and user experience. What it provides is cross-industry, cross-media, and cross-border operation of integrated products and services. The energy generated by this borderless aggregation has become the new development path of various industries in the future. The energy that it explodes is viral and fission type. . Borderless aggregation is called "a revolution of extreme aggregation". Internet thinking, especially mobile Internet thinking, has reunited fragmentation. In fact, the last thing anyone can ignore is the cohesion from outside the industry.
Internet thinking focuses on user thinking, big data thinking, cross-border thinking, media thinking, platform thinking, innovative thinking, iterative thinking, flow thinking, etc. The ultimate goal is to capture users as much as possible, improve user experience, break industry boundaries, learn from others' experience, improve publicity capabilities, improve innovation efficiency, strengthen brand management, form data decision-making, establish an ecosystem, and achieve a win-win situation. The real Internet thinking is a re-examination of the traditional enterprise value chain. The Internet thinking is not just in the marketing link, but involves all aspects of business operations.