On September 19, Baidu cooperated with Zhejiang Satellite TV to launch the first domestic curiosity themed evening. At the evening, Baidu used innovative technology such as intelligent AI and intelligent search. Among them, intelligent search technology has attracted the attention of the public. As the leader of domestic search engines, Baidu has been working hard to develop intelligent search technology. Compared with traditional search technology, smart search is more in line with user search experience and can display search results more accurately. The main value of search engines is to provide users with more useful information, and according to the search habits of different users, allowing users to find the content they need more conveniently.
What kind of smart search users need
For ordinary users, using search engines such as Baidu and Soso to search for information, the keywords entered are different, which may be a sentence or some keywords. But search engines may not be able to display what users want. Users need more convenient and intelligent search methods. For example, search for an online company in Anhui that has a good reputation. From the key words, it can be analyzed that the location of the search user is Anhui, and they are looking for an online company, and they are very concerned about the company's reputation.
Which content ecological platforms need to search
In fact, not only search engines such as Baidu and Google, but also ecological platforms such as Taobao, JD.com, Douyin, and WeChat, whether it is an e-commerce platform, a social platform, or a short video platform. Due to the huge user base of these platforms, users frequently use the search function on the platform. For example, on e-commerce platforms such as Taobao and Jingdong, searching for "smartphone" will reveal many mobile phone brands. However, the ranking of these mobile phone products is also affected by data such as sales volume and praise. Products with high sales and praise are naturally ranked higher.
Intelligent search technology is not yet mature
At present, intelligent search technology is still in progress, allowing search engines to have artificial intelligence to accurately analyze users' search intent and habits. To do this requires big data support in the background, and smart search should allow ordinary users to retrieve the information they want more easily. But will search engines excessively collect user information, such as historical browsing records in the browser, and search engine historical records? Intelligent search engines need to filter out spam and provide users with valuable information.
Baidu cooperates with Zhejiang Satellite TV to promote its products and technologies through TV media and celebrities, with the aim of letting more ordinary users understand the intelligent search technology. For ordinary netizens and users, intelligent search and AI technology are still far from our lives. Author: Stone IT perspective reprint reserved