Incremental value and possibility...
1
To learn to create "incremental value",
most of the office workers who hold a relatively stable salary are struggling in their respective positions. But the same people, even people in the same functional positions, may get different salaries.
This price difference is due to the difference in personal value, the level of personal value. It will be reflected in the personal price, and your salary reflects the value you can provide.
The best way to measure a person's value is to see how much incremental value it can create. The same is true for companies. Incremental value refers to the ability to provide additional value output on the existing value system. This output is embodied in new ideas, new methods, and new actions.
The essence of innovation is to create new "incremental value." To create "incremental value", there are three methods for reference -------->>>>
01
Form conversion
Take Taobao as an example. In essence, Taobao is an online trading platform for buyers and sellers, which is similar to offline There is a reason to open a large shopping mall. Everyone is free to come here to trade. But the innovation of Taobao is that Taobao uses the Internet to realize the original offline scene. In addition, the use of the Internet has broken time and geographical boundaries, greatly improving the efficiency of online transactions.
In addition, Taobao has also spawned many new jobs and services, such as Taobao model shop decoration, third-party logistics, e-commerce system plug-ins, etc. These are all incremental values generated on the basis of offline transaction models.
Therefore, after many of the original offline needs and scenarios have been online, a lot of incremental value has been created on the basis of the original value, such as e-commerce shopping, mobile taxi taxi, and mobile payment.
02
Combination add-on
Combining traditional e-commerce with high-quality content, transforming and selling content, upgrading to content e-commerce, integrating e-commerce into social factors, generating transactions through the social relationship chain, and upgrading to social e-commerce, these innovations can generate incremental value. This is Combining the original solution with its elements and adding them to form a new solution. Xiaohongshu and Pinduoduo are examples of this.
03
Rule upgrade The
traditional Internet information acquisition method is through centralized distribution. For example, in the early three media portals, Sina, Sohu, and Netease, their editorial teams decided what netizens could watch, but for users, the accuracy of these information delivery was relatively low.
Algorithm-based information distribution can greatly improve the efficiency of information distribution and bring revolutionary reforms in information dissemination. For example, Toutiao changed the rules for people to obtain information through the upgrade of information dissemination rules. While improving the accuracy of reading, it also creates huge advertising commercial value.
"Form conversion, combination addition, and rule upgrade"-these three methods of creating incremental value on the individual can also play a role in creating incremental value.
Many people who work in traditional media originally worked in newspapers, publishing houses, and television stations. After the advent of the Internet, they converted their original work styles into the Internet mode and became new media people.
For them, the reading volume of an original article may depend on the circulation and sales volume of the newspaper or magazine where it is located, but because of the new form of communication on the Internet, the reading and communication volume of the same article will increase exponentially.
Traditional media people and new media people will have a huge difference in the incremental value they create. Naturally, their own prices are quite different. This is the use of "form conversion" methods to create incremental value.
Give another example of using the "additional combination" method to enhance personal value. When you have the opportunity to do a product introduction meeting for the team or company leaders, if you talk dryly about the product features, then anyone can do this sharing. The substitutability is too strong, but if you can think about the value of the product Attach the analysis of the current situation and the corresponding solutions, and then give you a description of the future plan of the product. I believe this introduction will definitely make your value in this team and company rise rapidly.
Regarding "rule escalation", everyone has their own way of doing things. We can call it "personal rules". Once everyone has their own "rules", they will enter the comfort zone. It is difficult to break through and change. For example, if you have been doing front-end products, and suddenly you are asked to do back-end products, you will be at a loss. If you can change your "rules" and upgrade your skills, then you have the opportunity to become a front-end and back-end product. Talents.
The person who can provide incremental value has great personal value. No matter in any organization, he is irreplaceable, and his salary corresponding to his value is naturally higher than that of ordinary people. To create incremental value, another very important change is to upgrade cognition and change mentality. .
The commonality between the mentality of migrant workers and the mentality of entrepreneurs is to get things done, but the difference in cognition and mentality determines the difference in results.
To upgrade cognition, starting from changing the mentality, the mentality of migrant workers is always to do things just right, the standard is not wrong, while the mentality of entrepreneurs is to do things beyond expectations and the standard is better.
There are a lot of people now, they work very hard, their goal is to meet the boss's needs, as long as things are arranged. It is their goal to achieve quality and quantity. This is the mentality of most people, because this method can most safely keep them in a relatively safe state, but in fact they lack a sense of security inside.
Always do things under the requirements and standards of others, always like stepping on a wire rope, not to mention that one day you may become the one who falls first. On the other hand, what they pursue is personal value. For them, the goal is not just to be completed, but to be completed more meaningfully.
Look for a breakthrough improvement in cost efficiency experience, because the new ideas, new methods and new actions they provide generate new incremental value. People who can realize the incremental value are doing things for themselves, because this is irreplaceable, and high value will have high price.
2
"Put yourself above the "possibility".
Imagine if the company wants to open a new business, it will send a few backbones of the original core business to put down the core business to do the new business. After a period of development, the new business will The reason needs to be abandoned, and the backbone of these original core businesses, does the company choose to abandon them? Or recruit them back to the original team? In
most cases, it is the latter, because they have proven their value and they have created value increment Therefore, even if the new business is abandoned and the company layoffs, these people will still be needed.
Why do investors like to invest in serial entrepreneurs, and more favor those with successful experience, because they have proven their ability to create incremental value. They have a greater "possibility" to make things happen. Why do some people tend to start up companies rather than large companies when choosing jobs? Because start-up companies have a greater chance of realizing their ideals in life.
In order to achieve a leap in the value layer, it is not enough to do a good job every day. You must explore and try new possibilities.
Entrepreneurs have chosen a "possibility", and it is a possibility that can bring them a sense of long-term security and belonging. This possibility will give them a higher probability of wealth and freedom than others. Success returns.
If you are a technologist and study product design during business hours, then he has the possibility of becoming a technical product manager.
If you are doing operations, researching and writing in your spare time, and building new media operations capabilities, then he has the possibility of becoming a self-media brand.
Having "possibility" is an effective way to break through the original value circle in this era. Entrepreneurs put themselves in this possibility. Those who are powerful, you see that they usually work and even finish their work on time, but what you don’t see is that they are using extra time for themselves Create various possibilities.
Outside of work, people who have provided themselves with skills other than their main business abilities also allow themselves to have this possibility. The term "slash youth", which was particularly popular some time ago, is to describe a person's diversity ability.
If you have not succeeded right now, it does not matter, as long as you start, as long as you are still persevering and trying, then you already have a greater possibility than others.
Time will bring you the best return.
3
personal appreciation is the best self-investment in this era.
Now the proportion of academic qualifications in judging a person’s ability is getting lower and lower. High academic qualifications are a good stepping stone for newcomers in the workplace. They can use relative values without other standards. A universal standard is used to measure a person’s ability.
But after two or three years, academic qualifications will basically no longer be used as a criterion for judging a person's ability and value. Instead, it will be based on your previous achievements and the rank of your personal ability as a reference. Therefore, personal value is the core competitiveness of the future workplace. Realizing personal appreciation is the best self-investment in this era.
Imagine, what do you mainly do during the time before going to bed after you get home from get off work every day? Some people may use Moments or Douyin, and some may watch movies and go shopping and chat. These are regarded as relaxing time periods and are effectively used by those who are interested. They read, write, study, and think of ways to enhance their value.
This kind of time that many people do not pay attention to, even if it is one hour a day, one week is equivalent to one more working day, and four more working days in one month. A year later, these people are equivalent to creating more than a month of effective time alone, which is enough to make them surpass those around them. Many people lament how good their peers are, but they don't want to think about how they make themselves more and more valuable.
There are also three reference methods for personal value enhancement -------->>>
01
Copy time
Copy time means that the value created per unit time can be extended continuously and can enjoy the long-term bonus of creating value per unit time.
Everyone is familiar with the twenty-eight rule, and sometimes 20% of the time and energy investment will bring 80% of the income or value increase.
Take a friend of the author as an example. Reading and writing may not even reach 20% of his total time, but the value of the combination of the two can sometimes bring him more than salary.
Another example is book writing. If you look at it in a three-year time period, the time spent writing a book may only occupy 20% of the three years, but it can bring three years or more long-term returns. This return is not only Reflected in income, but also in return on personal value and influence.
02Upgrading
cognition
Upgrading cognition refers to changing things that you originally didn't know, or even things you didn't know, into what you knew or knew you didn't know.
Achieving this goal can be achieved through a lot of reading. The author wrote in the previous article that reading is the cheapest way to improve cognition. Every quality book can convey a complete cognitive system to you.
03Expanding
horizons
Expanding horizons refers to enhancing the scope of thinking by expanding one's contact surface.
Looking at the recent stock market, after a cycle of decline, the stock market has begun to rebound. Many people predict that a bull market is about to come, but no one knows what the truth is.
If your vision stays on the market figures, you may let yourself enter the market due to a temporary rise. This is the risk of being cashed out. If you can analyze the market from the perspective of macroeconomic and micro development, you will definitely get a difference. The conclusion.
How wide your field of vision is, you can look at problems from multiple perspectives when thinking and making decisions. A person with this ability must have a higher personal value than the average person.
In the future, the attributes of individuals will be more and more amplified and recognized. Companies will no longer be the only way of social collaboration. Many personal value providers can package their abilities and values into products and provide services to the outside world, all of which depend on For the upgrade of personal value.
You are the product, you are the service, and you are the brand. To build and manage yourself as a product is the best way to increase personal value.
Personal appreciation is the best self-investment in this era.