PV value
PV (page view) is the number of page views or clicks, and is a measure of the number of visits to a website or web user. The PV value is how many times a visitor has viewed a certain website page or a certain webpage from 0 to 24 o'clock. PV refers to the number of page refreshes. Each page refresh is considered as PV traffic.
The measurement method is to send a request to the web server (Request) from the browser. After receiving the request, the web server will send a web page (Page) corresponding to the request to the browser, thereby generating a PV. So as long as this request is sent to the browser here, no matter whether the page is fully opened (download completed), it should be counted as 1 PV.
The value of
UV (unique visitor) is the number of independent visitors, which refers to the number of people who visit a site or click on different IP addresses of a web page. In the same day, UV only records visitors with independent IP who entered the website for the first time, and does not count when they visit the website again within the same day. UV provides statistical indicators of the number of different viewers within a certain period of time without reflecting the overall activities of the website. IP and cookie are two ways to judge the UV value:
Use cookies to analyze the UV value.
When the client first visits a website server, the website server will send a cookie to the client ’s computer, which is usually placed on the client. Among the C drive of the computer. In this cookie, a unique number will be assigned, which will record some information about access to the server, such as access time, which pages were visited, and so on. When you visit this server next time, the server can directly find the cookie file you put in last time from your computer and update it, but the unique number will not change.
The IP value
IP can be understood as the number of users who visit an independent IP. It refers to the number of users who use different IP addresses to access a website within a day. No matter how many pages are visited by the same IP, the number of independent IPs is 1. But if the two machines use the same IP for access, it can only be regarded as one IP access.
There is not much difference between the data of IP and UV. Generally, the amount of UV is a little higher than that of IP. Each UV corresponds to an actual viewer more accurately than each IP.
① UV is greater than IP. In
this case, in Internet cafes, schools, companies, etc., where different users share the same IP, or multiple different browsers access your website, the number of UVs will be greater than the number of IPs.
②UV is less than IP
. Most computers in the family use ADSL dial-up Internet, so when the same user visits your website at different times at home, the IP may be different, because it will change the IP according to time, that is, the dynamic IP address, but the actual number of visitors The only thing is that the number of UVs is less than the number of IPs.
