The difference between PV, UV and IP

PV ( Visits ) : That is, Page View, that is, the page views or clicks, which are calculated once every time the user refreshes the web page within a certain statistical period.
UV ( Independent Visitor ) : Unique Visitor, a computer client visiting your website is a visitor. The same client is counted only once during 00:00-24:00 .
IP ( Independent IP) : Internet Protocol, refers to the number of independent IPs . 00:00-24:00 The same IP address is counted once.

 

Website promotion requires a website access statistical tool. Commonly used statistical tools include Baidu statistics, 51la, and Quantum Hengdao statistics. The commonly used indicators of website traffic are PV, UV, and IP. So what are PV, UV and IP, and what is the difference between PV, UV, and IP?

--First of all, let's take a look at the definitions of ip , uv and pv -- PV ( visit volume ) : that is, Page View, that is, the number of page views or clicks, which is calculated once every time the user refreshes the web page within a certain statistical period. UV ( Independent Visitor ) : Unique Visitor, a computer client visiting your website is a visitor. The same client is counted only once during 00:00-24:00 . IP ( Independent IP) : Internet Protocol, refers to the number of independent IPs . 00:00-24:00 The same IP address is counted once. --The following is the difference between ip,pv, uv--




    Independent IP means the number of times a computer with a specific unique IP address visits your website. Because this statistical method is relatively easy to implement and has high authenticity, it has become an important indicator for most organizations to measure website traffic. For example, if you use ADSL dial-up Internet access, if you dial the number once, an ip will be automatically assigned , so you enter the site, then it will be considered an ip . When you disconnect without clearing cookies , and then dial the number again, it will be automatically assigned again. When you reach an ip and you enter the site again, then another ip is counted , but the UV ( independent visitor ) does not change, because you entered the site twice.

    To explain that high PV does not necessarily mean that there are many visitors; PV is proportional to the number of visitors, but PV does not directly determine the actual number of visitors to the page. For example, if you enter a website alone, by constantly refreshing the page, you can also create a very high PV .

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     ip here refers to the public wide area network transmission protocol suite ( Tcp/Ip ) for each computer on the Internet (which can be a personal computer, a server, and other access devices that are compatible with the wide area network transmission protocol suite). A paragraph (for example: 192.168.0.255 form, sometimes the fifth paragraph port number is added as description information, the port number is a number between 1-65535 ) a total of 32 -bit length binary code identifier, called IP protocol address, referred to as ip address , commonly known as ip , is a computer connected to a wide area network that distinguishes it from other machines only one.

 

    Unique visitors are different natural persons who visit and browse a web page through the Internet .

    For example, on a computer, my brother opened Microsoft's official homepage and registered a member. The younger brother also looked at it for a while and registered another member. Since the two brothers use the same computer, their ip is the same, and Microsoft's official counter records the information of an ip login. However, a statistical system with a statistical function can determine the actual number of users according to other conditions, and return true, credible and accurate information to the website builder For example, through registered users, it is even possible to distinguish different computers that share an IP address, such as Internet cafes and computer rooms. The above example shows that although it is the same ip , there are 2 independent visitors. Let’s take another example. For example, in an Internet cafe, 100 people have entered my website, but an Internet cafe has one IP to the outside world, so the statistical system only counts one IP; but because there are 100 people in the Internet cafe visiting me Even though they only open the home page of my website, or these 100 people have read all the pages of my website, the statistical system only counts 100 unique visitors.

    What are the benefits of using unique users as a statistic? Is it more accurate than ip ?

     ip is a concept reflecting network virtual address objects , independent user is a concept reflecting actual users , each independent user more accurately corresponds to an actual browser relative to each ip Using unique users as a statistic can more accurately understand how many visitors actually come to the corresponding page per unit time .

 

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