PV, UV, UIP, VV, DAU, CTR refers to what?

  • PV (page view) website traffic, refers Views page, the user each time the page is opened to record a PV, then repeatedly open accumulate.

  • UV (unique vistor) number of unique visitors, referring to the number of people one day to visit a site, the cookie-based, multiple times a day someone visit the page only counted once.

  • VV (visit view) visits visitor's record one-day visit how many times visitors to your website, when a user opens one to close will complete the visit, the cumulative number of visits.

  • CTR (click through rate) clicks, impressions percentage (clicks / show the amount).

  • CVR conversion volume / traffic.

  • DAU (daily active user) the amount of daily active users, similar to uv.

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Origin www.cnblogs.com/huisir/p/11988164.html