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On March 6 this year, Wang Xing, the founder of Meituan, lamented on his personal social account:
Yu Chengdong, the head of Huawei's mobile phone, and Lei Jun were born in 1969 in the same year. OPPO's Chen Mingyong was also born in 1969; vivo's Shen Wei didn't find it. There is a saying on the Internet that it is a little younger, but it should be similar. After all, in 1995, Duan Yongping left a small overlord to create a backgammon. Chen Mingyong also has Shen Wei.
Later, Wang Xing added: Shen Wei was born in 72 years.
In fact, Luo Yonghao, the founder of Hammer Technology, which Wang Xing did not mention, was also born in 1972.
It can be said that 1969 and 1972 became a very important two years in the history of China's mobile phone. The few children born in that year have now become the big brothers in the mobile phone industry.
Perhaps it is because the industry chain of the mobile phone industry is too complicated. Only people with rich business experience can handle this field. This also leads to the fact that almost all of the leading mobile phone companies today are 40-year-old + "old men" at the helm. Even 69-year-old Yu Chengdong, Lei Jun, and Chen Yongming have turned 50 this year. Although they are not old, they also need to pay attention to training the younger generation of management.
Moreover, the consumer groups faced by the mobile phone industry are young people, who are in urgent need of the emergence of new forces to inherit the mantle of the previous generation of mobile phone tycoons.
The CEO letter letter Jun took a look at the executives of various mobile phone companies, and really found that such a person, grows rapidly, rocket-like promotion, and at the age of 30, became the global vice president of OPPO Corporation. Shen Yiren, a Suqian guy born in 1988.
Shen Yiren
He is Duan Yongping ’s “disciple” and
founder of
Pinduoduo Huang Zheng once told financial reporters the importance of the founder of Backgammon Duan Yongping in his heart: the old Duan has a great influence on me, Chen Mingyong is the apprentice, Shen Wei is the second apprentice , Jin Zhijiang is a three-apprentice, and I am regarded as the next-generation four-apprentice.
The first three apprentices of Duan Yongping mentioned by Huang Zheng are the founder of OPPO, the founder of Vivo and the current CEO of BBK.
Shen Yiren, OPPO's global vice president, is the apprentice brought out by the company's founder Chen Yongming. In this way, he should be the "disciple" of the old segment.
The people brought by Duan Yongping all have a common feature, which is to emphasize "duty", which is one of BBK's corporate cultures, and later became the corporate culture of the companies founded by his apprentices, including Pinduoduo and OPPO.
Duan Yongping Duan
Yongping ’s understanding of this word is
to return to (or find) a state of mind in which he can often do the right thing, and this state of mind is pure mind, which is what the Buddha said is supreme. wisdom. Perseverance in the process of returning to a clean heart and doing the right thing is a duty.
Vivo founder Shen Wei's understanding is:
this duty is a perseverance that does not focus on the cause.
The understanding of OPPO founder Chen Yongming is:
If someone throws a stone at you, don't throw it back, and leave it as the cornerstone of your building.
Huang Duo's Pinduoduo put the word "duty" into the prospectus and explained the five meanings of the duty in detail:
1. Be honest and be a trustworthy person
2. Do your own best In this job, no matter what others are doing
3. Isolate external forces, return to the original heart, focus on doing what I should do
4. Do n’t make people cheap, even if we can
5. If there is a problem, first blame yourself
on September 30 last year, Duan Yongping When I communicated with students at Stanford University, I said: The corporate culture of Pinduoduo also copied OPPO.
How is OPPO's corporate culture inherited?
The "evangelism and teaching" between Chen Yongming and Shen Yiren should be traced back to an overnight long conversation between the two in Shenzhen Overseas Chinese Town when they first met.
At that time, I understood the word "duty" better. In the years since then, although there have been many pressures and changes, I have never doubted.
Shen Yiren said. It is said that the two did not talk about any salary or other conditions at the time. After talking about Shen Yiren, he went south from Beijing to Shenzhen in 2013 and joined OPPO. At that time, Shen Yiren was just 25 years old.
Later, Shen Yiren worked in the position of OPPO marketing planning and management department for 5 years, leading the marketing promotion of R series products, and there are classic marketing cases of "charging for 5 minutes and talking for 2 hours".
In 2018, the 30-year-old Shen Yiren was almost like a rocket. His position was promoted three times in six months-in
May , he was promoted from the Minister of Marketing Planning and Management to the Assistant Vice President of OPPO, with overall responsibility for mainland China. Marketing business; in
September, when he attended an e-commerce cooperation event, his position had become OPPO vice president.
At the end of October, OPPO announced to outsiders that Shen Yiren's position has become OPPO's global vice president and president of the Chinese mainland business unit. This year he just turned 30.
In the development history of OPPO in the past 14 years, Shen Yiren's promotion speed may be very rare.
The former Xiaomi community No. 354 operation
Now the OPPO global vice president Shen Yiren, in fact, was once the No. 354 operation personnel of the Xiaomi community. According to NetEase Technology reports, Shen Yiren joined the Xiaomi community in 2011, when Xiaomi had just been established for one year, and he was also an early employee. In the second half of 2012, he switched to the marketing of Xiaomi.
Shen Yiren during the Xiaomi era in
2013 was a year of extremely rapid development of Xiaomi. In this year, Xiaomi's valuation also exceeded 10 billion US dollars, but Shen Yiren was poached by OPPO in April and May of that year. Lei Jun may not have imagined that the 25-year-old young man later became one of his biggest competitors.
Today ’s Shen Yiren ’s feelings for Xiaomi seem to be a bit complicated. On the one hand, he does not want to say more about his past career experience:
I think that the companies that used to work in the past are just like their ex-girlfriends. Things. Since I have chosen to be together, there must be some common understanding at that time.
But occasionally he will interact with Xiaomi's executives, such as trying to grab Xiaomi 9 to experience it, but the result is not grabbed.
Shen Yiren interacted with Xiaomi product director Wang Teng.
On the other hand, I do n’t know if it is a marketing need. Shen Yiren sometimes also secretly knows who. For example, on March 11 this year, Shen Yiren announced OPPO launched a new product line Reno, and Interacting with netizens on the Internet in high-profile, the result said: The
so-called "cost-effective" is a pseudo-proposition, I only believe that the price is one cent for the goods.
Although there was no roll call, the discerning person could also tell who the words were for.
Shen Yiren quickly deleted this Weibo and added:
Forget it, it didn't mean to anyone, just to a phenomenon. Those who understand must understand, and those who do not understand cannot. deleted.
As a marketing executive, I believe that Shen Yiren must understand the impact of his previous sentence, and his rapid deletion of Weibo may be a timely amendment to his "not enough duty".
However, Shen Yiren ’s remarks caused a lot of discussion in the Internet circle. That night he received the responses of three Xiaomi executives, Xiaomi ’s public relations director Xu Jieyun, Xiaomi ’s product director Wang Teng, and Xiaomi ’s R & D director “Android Lao Zhang”. Some people value peace, but it gives us a glimpse of how fierce the "mouth battle" of the mobile phone industry is.
The former colleague of Xiaomi who worked with Shen Yiren did not give him a low rating, saying that he was “very thoughtful, and both IQ (intelligence quotient and EQ) are high”. Therefore, his current relationship with the old club is really very interesting. The delicate balance in it is indeed not something that can be controlled by people with ordinary emotional intelligence.
In September 2018, while Shen Yiren appeared as an OPPO vice president at an event, the millet company he had worked on was also listed. It is rumored that the top 1,000 employees of the millet worker will be worth 10 million, and their wealth is free. After the listing, Lei Jun also launched a series of structural adjustments for Xiaomi, ready to boldly enable young people.
In this situation, I do not know the hearts of Shen Yiren and Lei Jun, whose waves will be greater.
He is replacing Liu Qiangdong and becoming the new light of Suqian.
There has been a saying on the Internet: Suqian has two celebrities, one is Xiang Yu and the other is Liu Qiangdong.
Presumably this sentence must have been said before 2018?
After June 2018, Shen Yiren became famous overnight in the mobile phone circle, and Liu Qiangdong had something to do in Minnesota three months later. Due to the sudden collapse of the people, I do n’t know if the people of Suqian will be proud of Dongge now.
However, there is a Suqian fellow who said this in a brief book:
Few people can become such people as Liu Qiangdong, but many people may become Shen Yiren.
With its internal cultivation and external image, Shen Yiren is gradually replacing Liu Qiangdong and becoming the new light of Suqian.
The hometown of the two is not far away. He was born in Sucheng District, Suqian City, while Dongge was born in Guangming Village, Lailong Town, Suyu District, Suqian City. .
But geographical closeness does not mean that the two are similar. In terms of net worth, Liu Qiangdong's $ 6 billion net worth is indeed even better; from a entrepreneurial perspective, Dong Ge, who has been in business for 20 years, is definitely an absolute winner. But in terms of personal cultivation, there is still a difference between Dongge's gentry and Shen Yiren's calm attitude.
Perhaps this is related to the corporate culture that Duan Yongping, Chen Yongming and other big brothers have always emphasized. Pay attention to duty and maintain a sense of common sense. These internal corporate cultures make new faces such as Huang Zheng and Shen Yiren appear calm when faced with media siege and bombing. Such as water, freely retractable.
Facts have also proved that it is more important to establish the correct values before making the enterprise bigger than it is to make it bigger and then find the correct values.
Duan Yongping once said this to me: In my heart, like Chen Mingyong, Shen Wei or Huang Zheng, I will not be too surprised by what they have achieved in the end, and I will be surprised if nothing can be achieved!
Perhaps this sentence now applies to his "disciple" Shen Yiren.
