The new car environment is extremely harsh. If car companies cannot provide consumers with better quality services and enhance their own value under such conditions, either establish their own digital Internet service platform, or become a manufacturing plant for Internet services, or they will be eliminated naturally.
The auto market has burst out three major features: one is that the incremental market becomes the stock market, the other is that the consumption core has changed from the supply side to the demand side, and the third is that consumer behavior is becoming more and more online-based.
We have cooperated with large and small domestic operating companies so far, many companies feel that they are in a good direction, and they have started to do it themselves. They have invested a lot of money in vehicle brand coverage, technology optimization, team building, platform development, and operation management. Financing, after 2-3 years of tossing, finally, there is nowhere to go. Those who survived still live better, and those who fall down also have the value of cannon fodder. A person can run fast, but it is definitely not far away. On the track, it is necessary to open and bridge, cooperate and cooperate.
China's economy is undergoing a transformation from high-speed growth to high-quality development, in which digital service innovation is becoming an important driving force for this transformation. Facing a new round of global technological and industrial revolution, the industry has successively proposed "Internet +", "smart +", "digital economy" and so on. Not long ago, I was still engaged in "6G". What is 6G, is 5G done? Is 4G full coverage? When will 3G and 2G disconnect? According to the cube of 2, shouldn't we engage in 8G? Is 5G the same as 3G?
At this point, the deep-cultivation of established companies is more valuable. By connecting existing IT systems and digital technologies, they can digitize non-digital core businesses. Based on years of IT expertise and knowledge, they collaborate with customers to promote business and integrate new digital technologies with existing IT systems. Thereby creating value.
If the incremental car market no longer exists, the business of operating companies will increase, and companies need to learn to do business in the stock era. Existing businesses value integrity, quality, and connectivity. The entire service process must form a positive cycle. This is why operating companies are under pressure. They not only need to improve service quality and service capabilities, but also improve service efficiency. With quality services, Customer satisfaction will only rise. This wave of waves, one after another, interacts and promotes each other. The stock era is not about sales, but about services.
Efficient and refined operations can reach the hearts of users. They know their data contribution and are helpful to themselves, thus establishing more opportunities for platforms to communicate with users. After long-term hard work, the competition for inventory will be based on numbers. Subtlely formed their own brand, won the trust of users.
In the operating platform, network communication and location are the infrastructure of the road, and data and functions are the menu of services, so that the service has more options, so as to become a symbiotic ecological organization, through open borders, collaboration and mutual growth To better reconstruct the industry ecology. Snowballing isn't how fast he rolls, but that he absorbs a lot, and it's fast behind.
Data helps decision-making, data provides necessary information, data also provides options for services, and data also enhances understanding of consumers and forms a portrait of consumption.
For example, the T6S terminal of Suede has collected data of a new IVECO model via CAN bus and the corresponding services are as follows:
Speed-Prevent speeding, combined with positioning can provide violation query service
Accelerator Pedal Depth-Adopt user driving behavior model
Brake Pedal Depth-Check brake pad wear and usage
Key status-check the frequency and duration of ignition and vehicle use, equipment sleep and work
Frame number-designated vehicle model, unique identification of the vehicle and statistics and query of vehicle inspection information
Door status-anti-theft reminder
Car light status-to prevent leakage when forgetting to turn off
Handbrake state-to prevent the safety remind and care of stopping by pulling the handbrake
Gear-Energy-saving driving
Turn signal and double-flash status-turn, lane change, driving behavior and frequency statistics
Power Control-Risk Management
Positioning-location information management
The equipment has been deeply applied in the fields of urban distribution logistics, tourist cars, special vehicles, and modified vehicles. In the future, it can be deeply cultivated in the fields of ship leasing and ship propulsion.
Most of us have n’t thought about it, and have never used better equipment, so we used traditional GPS locators as a reference, lost the service chain we should have, and made the product simple and rude, except for the use of public The mold shell fights the price war, which provides neither more service value nor commercial value. From the beginning of selection, it determines whether it has connectivity with users and the amount of service.
Now that the new era is here, the car can't be sold anymore, and it has started to turn to services. All the required "smart +" can be put on the ground, and all services can be started from here. Combining data and functions, the additional options and services on the platform have opened the gap. In the future, what the platform needs must be empowered by more and more data, and the use of digital to reshape automotive products and services.
Over the past few years, we have helped and collaborated with enterprises in many different fields, different sizes, and different formats from electronics, embedded development, machinery, and automobiles to create remote information systems and remote warning and control, from traditional to "digital "". In the process of digital transformation, we provide the results of the company's practice to customers, and help customers achieve project landing from the two levels of business and information.
Yan Lida, President of Huawei Enterprise BG, also said: In the era of digital economy, cloud, Internet of Things, data lake, artificial intelligence and video cloud will become the five major infrastructures. Data is an important factor of production and the "oil" of the digital economy. New technologies represented by cloud computing, big data, artificial intelligence, 5G, and blockchain are important tools for data “oil” mining and refining.
