Picture from Canva can draw
Favorable policies have been released one after another, and cutting-edge technologies such as artificial intelligence and cloud computing have swept across all walks of life. The transformation of traditional industries into networking, digitalization, and intelligence is irreversible, and the digital economy will usher in a big explosion.
Wang Wei, director of the Market Economy Research Institute of the Development Research Center of the State Council, said at the 2023 annual meeting of the China Development Forum that the scale of China's digital economy will exceed 50 trillion in 2022, accounting for more than 40% of GDP, and will continue to maintain a high growth rate of 10%. Speed has become a key driving force for stable economic growth.
Therefore, industrial digital transformation is no longer a multiple-choice question, but a must-answer question. Both digitization and intelligence require stronger technical capabilities to provide sustainable support.
At the 29th China International Radio and Television Information Network Exhibition (CCBN) Cloud Game Ecological Innovation Summit, we heard a lot of discussions about the technological innovation of Metaverse, among which Migu Kuaiyou talked about cloud game technology empowering the development of digital economy The latest achievement sharing is impressive.
Game technology innovation has become a key word in the development of the digital economy.
Cloud games are the embryonic form of the Metaverse and the pioneer of the digital economy
The cloud game industry has always been a "test field" for cutting-edge technologies such as artificial intelligence, 5G, AR/VR, big data, and cloud computing, and it is also a pioneer in the development of the digital economy.
First , the rapid development of the cloud game industry has driven the development of cloud game carriers and further promoted the integration of the digital economy and the real economy. For example, in addition to mainstream portals such as mobile phones, tablets, and computers, VR/AR devices, smart cars, and screen speakers have become emerging portals for cloud games.
Secondly, cloud gaming technology empowers the digital and intelligent transformation of hundreds of industries and industries, and is becoming a new generation of driving force for industrial transformation. Cloud gaming technology is the fusion or integrated innovation of various digital technologies, which can help traditional industries reduce costs, increase efficiency, improve quality, and break through industry boundaries. It is becoming a new technology choice for digital and intelligent transformation of traditional industries.
Metaverse has become one of the important directions for the development of the digital economy, and cloud games are the power source driving the landing of Metaverse.
Picture from Canva can draw
The "they" behind the metaverse from concept to implementation
The domestic metaverse can go from concept to implementation step by step, which is inseparable from technology drive, policy support and capital investment, and also depends on the efforts of technology companies such as Migu and BAT.
BAT's tactical deployment is based on the extension of its own business ecology and technical advantages. Tencent's social metaverse, Ali's e-commerce metaverse, and Baidu's "Xi Rang" all advocate steady and steady development. In contrast, Migu's "Metaverse MIGU Evolution Roadmap" is relatively advanced, with clear thinking and technical accumulation support, not a castle in the air.
The MIGU evolution route of Migu Cloud Games is divided into four layers:
The U layer is the infrastructure layer . The computing power network is the most solid foundation of the Metaverse. A new type of information infrastructure that provides integrated services.
The G layer is the engine layer . Based on the ubiquitous computing power network, the game development engine, content co-creation engine, 3D technology engine, and distribution engine required to create the Metaverse have become an important tool and source of power for the operation and continuous growth of the Metaverse. The "Pointing Jiangshan Pen" of the Metaverse.
Layer I is the scene layer. Based on the computing power network and technology engine, Migu has created an immersive social interaction for the Metaverse. Through different software and hardware environments such as video ringtones, VR, AR, ultra-high-definition video, and smart cockpits, Migu integrates online and offline, and combines online presence. The connection between things meets the higher needs of human beings for social interaction, respect and self-realization.
The M layer is the content layer, immersing scenes and social interaction, promoting the integration and communication between virtual and reality, and allowing human beings to enter the world of Mixed Reality. Migu vigorously explores CNG (Cloud Native Game) cloud native games, MSC (Metaverse Sports Center) digital smart people, interactive exhibitions, digital smart competitions and other content directions, and is a representative of the deeply integrated world of virtual reality.
It can be found that Migu's MIGU evolution route presents the characteristics of a full link from the basic layer, the technical layer to the application layer, and each link is interdependent, interacting, and influencing each other. To sum up, the infrastructure layer supports various engines to play their roles. The engine layer is responsible for constructing digital scenes and defining the interaction methods of people, objects, and scenes. The scene layer constitutes various contents required by the virtual space, and the content layer outputs various cloud products. Used to connect the virtual space with the real world.
Therefore, the four layers in the evolution route of MIGU do not exist in isolation but are connected as a whole. They interact and eventually reach a balanced state, and become metaverse products displayed in front of us.
Based on the MIGU evolution roadmap of the Metaverse, Migu has successfully created the "Ice and Snow Metaverse" of the Beijing Winter Olympics, the bit landscape of the Metaverse of the World Cup in Qatar, "Gulangyu Island, the First Island of the Metaverse", and "Watching the Two Sessions of the Metaverse", etc. Metaverse cases, and the success of these cases is inseparable from cloud game technologies such as real-time rendering of game engines, real-time physical simulation, and multi-agent algorithms.
Cloud games are moving towards "cloud games +", the new media national team is in action
After years of exploration, cloud games have passed the stage from technology research and development to achievement transformation, and have entered a new stage of achievement transformation to empowering industries. a feasible option.
In the cultural and tourism scene, in the past two years, Migu Kuaiyou has continued to export computing power and cloud capabilities to the cultural and tourism industry, empowering many well-known domestic cultural and tourism attractions to implement intelligent space scenes. Take the Zhangjiajie Wuling Yuanyuan Universe project as an example. Migu Kuaiyou brings the Zhangjiajie scenic spot built by digital twins to life through a powerful computing network, and restores mountains, stones, and birds in high fidelity and in real time. Users can use any terminal device to access it at any place without barriers, and experience the digital-real fusion immersive interaction of "wearing clouds and makeup, listening to the wind and birdsong".
The digital and intelligent empowerment of Migu's "Cloud Game +" can help the cultural and tourism industry revitalize the stock and activate resources, so that tourists can truly enjoy a one-stop "Metaverse" immersive travel experience with emotions, warmth, and memories .
In the sports industry, "Cloud Game +" has brought a new experience of auditioning sports events, enriched sports training methods, stimulated the vitality of fitness for the whole people, and opened up new growth space for the sports industry.
During the 2022 World Cup in Qatar, Migu Kuaiyou uses technological innovation as the anchor to drive gameplay innovation. Set up 4K ultra-high-definition camera groups from multiple angles to capture multi-angle frame-synchronized game images in real time, and then use the non-marker point motion capture system developed by visual neural network technology to analyze player movements. The precision model, combined with the real-time stadium action flow information, and at the same time, the game engine renders the live digital game in real time in the digital space, and outputs dozens of special perspectives that are difficult to achieve with conventional shooting, such as first-person perspective, follow-up perspective, and bullet time, to create for users A new experience in sports watching.
The process of Migu transforming 2D event images into 3D interactive space in real time, and constructing bit assets with computing power and digital engine technology is called bit broadcasting.
On this basis, Migu Kuaiyou also gives full play to the core engine capabilities of 5G cloud games, turning real event scenes into highly interactive game levels, and players can control international superstars to accept challenges in the game. Whether it is to fight side by side with your favorite football stars, relive the wonderful moments of scoring goals, or make up for the regrets of defeat... In this gameplay, players can create various "parallel world branches" of World Cup moments in the game, realizing from Experience upgrade from "watching the game" to "playing the game".
It is reported that in the 2023 CBA finals, the bit broadcast technology will be upgraded to bit live broadcast, bringing users a bit live broadcast landscape with lower production delay and higher reproduction accuracy.
Bit Live will better meet the needs of the public for participating in and watching sports events that are intelligent, diverse, social, immersive, and entertaining. It can be said that under the empowerment of Migu 5G cloud computing power, AI neural network, cloud game engine and other technologies, the influence of sports events will also be further improved to obtain higher commercial value.
Not only that, "Cloud Game +" will continue to empower multiple sports scenarios such as sports training and national fitness. We can also see this from Migu’s development of the digital intelligence racing game “Migu Riding”. Players only need to use an indoor cycling device to transform into a game character, gaining immersive experiences such as freestyle riding roaming, challenging difficult training tasks, and competing with other players, which is much more than traditional indoor cycling games lots of fun.
Under the application and empowerment of game technology, and with the vanguard action of Migu Company, cultural tourism, sports and other industries have ushered in new digital and intelligent development. In the future, "cloud game +" will also help more industries to form more Many new formats, new models, and new economies.
There is no limit to game technology, and the digital economy has no boundaries
"Cloud game + cultural tourism" and "cloud game + sports" let us see the many possibilities of cloud game technology empowering traditional industries, and this is just the beginning. We can do more for "cloud game +" explore.
In terms of technology application, as technology companies such as Migu Kuaiyou focus on "cloud game +", set foot in the field of game technology on a large scale, and use cloud game technology to develop new application scenarios, the spillover effect of game technology will reach unprecedented levels The height of "cloud game +" is coming.
In fact, the technical capabilities accumulated in the cloud gaming industry have already achieved value spillover in many fields such as industry, transportation, and smart cities, and will enter a larger market after breaking through the boundaries of multiple industries.
For example, in the office scene, people have begun to use Migu’s customized cloud mobile phones for the industry to operate corporate WeChat accounts and maintain customer relationships; solutions enrich the smart cockpit experience; in the Internet cafe scene, Migu Kuaiyou cloud computer solution enables traditional Internet cafes to embark on the road of "cloudification"; in the construction of smart cities, digital twin cities have become one of the key technologies and scenarios ;In the industrial field, game technologies such as real-time cloud rendering, virtual-real interaction, and AR/VR interaction have been applied to the transformation of digital factories...
In terms of technological innovation, the rapid development of digital infrastructure such as 5G, big data, and artificial intelligence, as well as cutting-edge technologies such as VR, AR, and AIGC, will promote the upgrading of the cloud game industry and accelerate the innovation of game technology. The cloud game platform represented by Migu Kuaiyou will also gain new growth in the value of the platform in this wave of technological innovation.
It has to be said that game technology is gradually becoming the technical base for many new business forms and new scenarios integrating digital reality. For example, Sapiens, 3D online shopping, Metaverse social interaction, interactive performances, etc.
From this point of view, under the guidance of cloud game technology, cloud game + will continue to play a multi-faceted empowerment role, further take root in thousands of industries, and bring more value-added user experience and industrial upgrading. And various industries undertake game technology capabilities to realize digital and intelligent transformation, thereby reducing costs, increasing efficiency, and improving quality, while further promoting the high-quality development of the digital economy.
The development of game technology, the construction of the Metaverse, and the transformation of the digital economy, the three interact and promote each other. Perhaps the end result of the game is: cloud games mature, the Metaverse takes shape, and the digital economy takes off.