From 2000 to now, five major global outbreak of the crisis: in 2000 the Internet bubble, September 11, 2001, the 2003 SARS virus, the 2008 financial crisis in 2020, the new crown epidemic. Crisis to society, enterprises and individuals caused huge economic losses, but also create opportunities for good companies, companies bring development to the survival of the fittest. Digital transformation of enterprise development just need to be, how the companies looking for opportunities in the crisis, should CTO letter to Jiang Xu Yixin through exploration and practice of crisis, people's unique perspective to share how technology companies achieve digital transformation.
Crisis in the organic survival of the fittest
In 2000, fiber optic and telecommunications industry has been hit hard, but the rapid rise of a new generation of Internet companies such as Google, Facebook. 20,001 years, since 9/11 compensation insurers about $ 40 billion, but the defense technology, the pharmaceutical industry has benefited from rising stock prices, telecommuting and video conferencing all the rage. The 2003 SARS outbreak, the real economy was hit below the line, while the electricity supplier companies have developed rapidly. In 2008, the financial crisis led to Lehman's bankruptcy, but at the same time risk control work particularly sought-after, Bank of America, Wells Fargo and other traditional financial institutions and even invested billions of dollars to recruit technical talent, create digital technology.
Under the crisis, not those companies usually seem strong to live, but rather the development of the company's survival of the fittest. At the same time we can see, financial and technology are twin brothers, first of all reflected in the financial market crisis, then these companies have a strong demand for the technology. So whether it is financial or non-financial companies company, when the crisis comes, technological capabilities and digital capabilities will be the foundation of its existence. As CreditEase Downing, CEO said: "Technology will not replace you, you are leveraging technology to replace people." Therefore, financial firms must have their own core technology team and technology capabilities, enabling businesses to make good use of science and technology.
Establish collaborative innovation ecosystem
In the case of tighter supervision of licensed business, stock market crash, economic shocks, the financial industry has reached a new stage of transformation - into a product-centric to customer-centric.
Giant rolling effects and economies of scale are rapidly emerging, Internet companies can use cross-border access to financial resources endowment license, and provision of financial services by users, traffic, size and consumption scenarios. The bank, insurance and securities represented by the traditional financial companies, represented by the letter to the appropriate financial technology company, is in three superimposed state. In this situation, the digital transformation and innovation requires a special solution - innovation ecosystem.
No matter what kind of competition the company doing the digital transition, mean talent competition, competitive user, the scene of even a competition culture. So we want to take advantage of different types of companies complement each other, forming a financial technology innovation ecosystem. Traditional financial company's core financial service capabilities and strong financial advantage, combined with the company's financial technology innovation and technological capabilities, and the capture of enabling technologies and user scenarios together, form the core resources internal and external innovation incubator cooperation, strategic investment capacity in order to establish an end to end innovation ecosystem, making the model innovation, business innovation and technological innovation more systematic, normalization, persistence. Innovation ecosystem also makes the company different types of industries which find their own role and position, so that technological innovation and the digital transformation of the whole industry get accelerated success.
Technology-enabled enterprise production release
Under the epidemic, our economic life in the slow forward, but the digital transformation is accelerating. Should be an example to the letter, after the outbreak, rapid response technology center company full home-based decision-making, starting horsepower deploy remote office server expansion, increase (micro frequency) equipment to enhance safety measures, etc., so that within a few days online office capacity building support from thousands of people to thousands of people.
Home office efficiency not only not decreased, but higher, and remote office allows us to expand the unlimited boundaries of office, whether in the workplace, at home or in the car, even on high-speed rail and aircraft, can be office and exhibition industry. So the future of the two trends, one is whether the staff at what time, what place, together with the coordination office can perform operations and internal management; whether a user is at what time, what place, can be connected digitally.
In February this year, by way of technology-enabled business should get a letter wealth contrarian growth performance. Last year, a large proportion of the performance of an upgrade. So not only technology-enabled business innovation that helps organizations digital transformation, but also to explore the potential to boost production release.
Digital Power Technology Marketing
Digital enterprise transformation, also contributed to the realization of online marketing and digital marketing for all. First by technical analysis of user portraits, such as investment expectations, risk appetite, and other financial cycle, financial planner to help customers know better, and then recommend a more appropriate configuration financial products and portfolio to the different needs of customers.
For example CreditEase financial planner APP, through the account manager forwarded the articles, pictures, videos, etc., can accurately capture customer of the article interested preferences, content label, long and other information when reading to help accurate insight into the user's financial planner needs, thus improve the conversion rate.
Followed by the broadcast. This time, believed wealth should be doing a lot of games live. Live by quality content, users not only contributed to the conversion, the conversion of new customer, then cast off the old, and between customers and establish a sense of trust, so that customers feel professional degree should believe.
Science and technology to make more financial Pratt & Whitney, the essence is to make the digital finance financial better service more people, so that more people enjoy the personalized, scene of financial services. For the future development trend of financial technology, to Jiang Xu believes that to meet the real needs of enterprise customers, there will be space for survival and development. We have confidence in the market flexibility, innovation, enterprise and technology innovation to meet the user just need. Crisis made this demand in advance and amplify, who are able to meet this demand of customers, who can win in a crisis, and even become 20% of growing businesses. Digital financial ability to help businesses survive the crisis, the underlying code to be strong.