2019 finally gone, failures, layoffs ...... a wave after wave.
Preparation of New Year is an excellent opportunity to move up the platform GMV major electricity supplier platform can not miss the occasion of New Year 2020, Taobao, Jingdong, fight a lot, Suning, the only product other major electricity supplier platform naturally can not miss this opportunity.
Taobao all out
Compared to any previous year of New Year's Day, Taobao this year than ever, harder. Taobao sit tight in the Diaoyutai years, this year met the challenge to fight a lot, even though we fight a lot of difficult to shake the status Taobao, but had to fight a lot of Taobao constituted a threat. Ali Empire seem huge, but the electricity business is the lifeblood of Alibaba, Taobao have to keep sinking market this line of defense.
During the Spring Festival, the world's largest human migration trend, a large number of Chinese urban residents began to return home, back to his rural home reunite a New Year. This time for the major electricity supplier platform, it is the perfect opportunity to sink their roots in further markets, a key market in the snatch sinking mouth time, Taobao will certainly pull out all the stops.
On the one hand, Taobao as the largest electronic business platform, the appeal is quite strong last year, New Year war Taobao called for a 50 county magistrate broadcast live with a cargo, New Year's Day this year, Taobao will launch more efforts to live. The Taobao New Year festival officially started from January 1, will jointly broadcast the village, stars, vertical head anchor, president of the New Year and other personalized ways to participate in New Year's Day, New Year's Day trying to fight this most festive atmosphere electrical goods supplier with a broadcast platform.
On the other hand, rural Taobao has roots in the rural market for many years, and take root in more rural areas, Taobao in the vast rural areas already have a strong influence and recognition. Taobao such a large body mass users in 2019, has maintained a rapid subscriber growth, which further roots in the rural market with Taobao closely implicated. With New Year's Day, the rural Taobao to achieve the breadth and depth of the vast rural market coverage.
Jingdong and then the next ten billion Costly
Following the double 11, Jingdong New Year's Day once again launched ten billion super-large subsidies. For comparison Taobao, Jingdong pressure seems greater, this pressure not just from the fight a lot of challenges to its position of her second child electricity supplier, as well as pressure from the sharp slowdown in subscriber growth rate.
For Jingdong, sinking the user to open up the market even more important and more urgent. Years ago, Jingdong Jingdong has vigorously promote the countryside, but the effectiveness in general, did not expect to make a lot of fight to gain an advantage. Indeed he got up early, catch a late set! New Year's Day such an important juncture, Jingdong have resorted to feeding the momentum, to seize the sinking market.
This time, Jingdong not only launched a 2020 bombing in national animal, the user can participate in carving up 300 million red envelopes of cash, also launched in 2020 New Year artifact, users can receive 888 yuan free New Year gold. Sinking market soon impending saturation, for Jingdong, the 2020 New Year's Day is perhaps the last great opportunity to snatch a sinking market.
With New Year's Day Jingdong grab market sinking, the biggest advantage is that the previous layout and accumulate in the rural market, especially in the logistics Jingdong sinking accumulation. Jingdong logistics market has long been the first to step into the countryside, and effective layout, during the Spring Festival, to ensure effective delivery of the New Year, which is crucial.
Fight a lot of New Year's Day: left hand up, right hand sink
Although a lot of fight in the past few years become the brightest star in the electricity business, but competitive pressures they face are bigger than any other platform. To fight a lot of the moment, its strategy is to continue to losses, by losses in exchange for the user's rapid growth, in order to be able to achieve considerable Taobao amount of body on the user scale, and enhance spending platform users gradually achieve profitability.
For a lot of fight, premature profitable, it means that the user growth rate may slow, the last real challenge Taobao difficult position. So the moment a lot of fight no matter what the price to pay, we must strive to achieve catch-up on Taobao. New Year's Day such an important holiday, a lot of nature will not miss the fight.
From December 20, teamed up to fight a lot on the adoption of quality businesses and nearly 300,000 head of agricultural brand, jointly launched the "New Year's Day." Although there is no Jingdong tens of billions of subsidies to Majestic on digital, but a lot of fight also will be paid a total of up to 40 million red envelopes during the New Year festival.
Get the sinking flow, have been trying to fight a lot of nurturing up-market, which is a second-tier cities, New Year's Day also did not miss the upstream market. On the one hand, actively promote cost-effective quality merchandise to help fight a lot of nurturing a second-tier cities white-collar users, encircling the cities from rural strategy; on the other hand, cost-effective quality goods, can also help to fight a lot and gradually get rid of "low-quality low-cost" Tag of.
Of course, for the sinking market, it will also help to fight a lot of New Year's Day holiday so important to further consolidate its advantage. Over the past year it has been a lot of help fight rural poverty reduction, on the one hand changed his image platform to help more farmers to increase their incomes; on the other hand is itself further in helping to achieve the three, four, five-tier cities and rural markets deeper penetration.
Suning, Gome, all of them eager to start
With the gradual sinking of electronic business, more and more low-tier cities users and farmers begin to purchase goods online, online options to a more diverse, and secondly shopping network flow can cover more rural, with than to go to the market towns and more convenient. For Suning, the only product, Gome and many other electronic business platform, the market may be sinking them achieve electricity supplier Big Three go-ahead last dividend flow, can be described as life and death.
Suning layout of towns for the market is particularly positive, according to statistics, by the end of 2018, the number of Suning retail stores to cloud 2000, to the end of May this year, that number will expand to 3000. By the end of this year, the figure rose to 4800. With the advantages of offline layout, Suning retail stores to embrace the cloud New Year's Day to encourage more businessmen to the quality of the brand market sinking.
The United States will cherish this opportunity New Year's Day, and the United States all these years in the contest with Jingdong, Suning, and gradually wind down the next, how to further promote the large home appliances is the United States the ability to maintain key outcome of future power status.
2020 New Year World War Three Points
The major electricity supplier platform have to go to war New Year's Day 2020, each with a different tactical and gameplay, but this is one of the most worth watching are the following three points:
First, the electricity supplier where to go live?
2019 was a lot of people called live electricity supplier first year, especially the vibrato out of the Li Jiaqi, Taobao live out of the Silvia, a deft Simba, it is the live electricity supplier to a new climax. The occasion of New Year's Day, it is the electricity supplier the opportunity to live the best stage play, there will be more people watching live on the occasion of the Spring Festival holiday, it will become the platform for electronic business to develop new weapon in the user's sinking market. Taobao has become the largest electricity supplier beneficiaries live, live platform further amplify its effect, which seized the new opportunities open up new users for Taobao.
With the further integration of live video and short, the future short video and live electricity supplier electricity suppliers will be further integration. Taobao electricity supplier is likely to take the opportunity to live a short video reached the electricity supplier, and vibrato, two deft short video platform, will help short video and live electricity providers electricity supplier electricity suppliers to achieve solo.
Second, the social electricity supplier New Year's Day more lethal
During the Spring Festival is the family time, friends and family pull together to bargain shopping more convenient and quick. If Taobao With the electricity supplier to create an era of live electricity supplier, to fight a lot of the social help electricity providers to create another new era.
Of course, the electricity supplier for the social, Taobao, Jingdong, Suning were all heavily layout, who will be fun and warmth of social electricity providers play a more thoroughly, and who will be able to help friends and family during the New Year war, develop more sinking market users.
Third, the sinking market: perhaps the last battle
Despite the sinking market is considered to be the final dividend user a large gold mine, but in the past year, the market for the sinking, has developed too much, too much digging. Users can easily access the sinking market has been gradually becoming saturated, the remaining portion of the sinking users need major electricity supplier platform for in-depth excavation.
In other words, the future market sinking more and more users will be difficult to obtain. This year's New Year's Day, perhaps will become a major electricity supplier platform for easy access to the last major battle of the sinking market users.
Wen / Liu Kuang public number, ID: liukuang110
