Powering the great ongoing changes of our time is the rise of human creativity as the
defining feature of economic life. Creativity has come to be valued, because new technologies, new industries and new wealth flow from it. And as a result, our lives and society have begun to echo with creative ideas. It is our commitment to creativity in its varied dimensions that forms the underlying spirit of our age.
Creativity is essential to the way we live and work today，and in many senses always has been. The big advances in standard of living--not to mention the big competitive advantages in the marketplace--always have come from it.(113)
人类创造力的不断进步已经成为我们经济生活中的突出特点，正是它在推动着我们时代 中正在进行的各种变化。由于许多新的技术，新兴的工业以及新的财富都源自创造力，所以 它的价值业已凸现出来。因此，各种创新的观念开始在我们的生活和社会中传播开来。正是 人们在各个领域对创造力的认同才形成了我们这个时代的精神基础。
创造力对我们当今的生活和工作方式至关重要，而且从各种意义上来说，一向如此。生 活水平的显著提高——更不用说市场经济的强大竞争优势，总是源于创新。
2. 词汇备注
creativity [,krie'tɪvəti] n. 创造力
feature ['fitʃɚ] n.特征
industry ['ɪndəstri] n. 行业，工业
flow [flo] v./ n. 流动
commitment [kə'mɪtmənt] n. 承诺，保证
varied ['vɛrɪd] adj. 多变的
dimension [dɪ'mɛnʃ(ə)n; daɪ-] n. 方面;尺寸
essential [ɪ'sɛnʃl] adj. 基本的;必要的
advance [əd'væ ns] n. 发展 v. 提出; 前进
standard ['stæ ndɚd] n. 标准 adj. 标准的
competitive [kəm'pɛtətɪv] adj. 竞争的
advantage [əd'væ ntɪdʒ] n. 优势
as a result 结果
in many senses 在许多方面
defining [dɪ'faɪnɪŋ] adj. 最典型的;起决定性作用的
People in business can use foresight to identify new products and services, as well as
markets for those products and services. An increase in minority populations in a neighborhood would prompt a grocer with foresight to stock more foods linked to ethnic tastes. An art museum director with foresight might follow trends in computer graphics to make exhibits more appealing to younger visitors.
Foresight may reveal potential threats that we can prepare to deal with before they become crises. For instance, a capable corporate manager might see an alarming rise in local housing prices that could affect the availability of skilled workers in the region.
The public’s changing values and priorities, as well as emerging technologies, demographic shifts, economic constraints (or opportunities), and environmental and resource concerns are all parts of the increasingly complex world system in which leaders must lead.(141)
经商的人能够用远见来确定新产品和服务，以及那些产品和服务的市场。附近少数民族 人口的增加会促进有远见的杂货商购进更多的适合这一民族口味的货物。具有远见的艺术博 物馆馆长可能会紧跟电脑绘图的流行趋势，使展品对较年轻的参观者更具吸引力。
远见可以揭示潜在的威胁，使我们在其成为危机之前就做好准备。例如，一个有能力的 公司经理可能会注意到当地房价的急剧上涨，这可能会影响该地区对熟练工人的雇用。
公众不断变化的价值观和优先考虑的事，连同新技术、人口统计结果的变化、经济约束 (或机会)，以及有关环境和资源方面的利害关系都是领导者所必须引领的这愈发复杂的世 界体系的一部分。
foresight ['fɔrsaɪt] n. 先见，远见
identify [aɪ'dɛntɪfaɪ] v. 确定;鉴定
product ['prɑdʌkt] n. 产品
service ['sɝvɪs] n. 服务
market ['mɑrkɪt] n. 市场
increase ['ɪnkris] v. /n. 增加
minority [maɪ'nɔrəti] n.少数派 adj. 少数的
population [,pɑpju'leʃən] n. 人口
neighborhood ['nebɚ,hʊd] n. 附近
prompt [prɑmpt] adj. 敏捷的，迅速的
stock [stɑk] n. 股份，股票;adj. 存货的
ethnic ['ɛθnɪk] adj. 种族的;人种的
museum [mju'ziəm] n. 博物馆
trend [trɛnd] n. / v. 趋势，倾向
exhibit [ɪɡ'zɪbɪt] v. /n. 展览
reveal [rɪ'vil] v. 显示;透露
potential [pə'tɛnʃl] n. 潜能 adj. 潜在的
threat [θrɛt] n. 威胁
prepare [prɪ'pɛr] v. 准备
crises ['kraɪsiz] n. 危机
capable ['kepəbl] adj. 能干的，能胜任的
corporate [ˈkɔːrpərət] adj. 法人的;公司的
alarming [ə'lɑrmɪŋ] adj. 令人担忧的
price [praɪs] n. 价格
affect [ə'fɛkt] v. 影响
availability [ə,velə'bɪləti] n. 可用性;有效性
value ['væ lju] n. 值;价值; v. 评价
priority [praɪ'ɔrəti] n. 优先;优先权
emerging [ɪ'mɝdʒɪŋ] adj. 新兴的;形成的
technology [tɛk'nɑlədʒi] n. 技术