瞬间的力量The Power of Moments：Why Certain Experiences Have Extraordinary Impact(2017)电子书eBook下载download

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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

The Power of Moments packages together countless hours of research and interviews, as well as dozens of illustrative examples, in digestible, accessible, and entertaining prose....Moments offers something for everyone—medical practitioners rethinking the patient experience, corporate leaders re-imagining staff engagement, small businesses looking to differentiate themselves, teachers crafting more memorable lessons.

The Power of Moments：Why Certain Experiences Have Extraordinary Impact

作品信息(Book information)

书名(Title)：The Power of Moments：Why Certain Experiences Have Extraordinary Impact

中文名(Chinese name)：瞬间的力量：为什么某些经历会产生非同寻常的影响

作者(Author)：Chip Heath / Dan Heath

出版年(Publication date)：2017-10-3

豆瓣9.4高分好评图书 Douban 9.4 High Score Books ；Amazon 4.7星好评 Amazon 4.7 out of 5 stars

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

作者简介(About the Author)

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.

电子书信息(E-book information)

电子书合集名(name)：瞬间的力量The Power of Moments：Why Certain Experiences Have Extraordinary Impact(2017)电子书eBook

文件类型(File type)：电子书E-book(epub + azw3 + mobi + pdf + txt)

大小(Size)：18.2MB

下载方式(Download mode)：网盘下载 SkyDrive

语言(Language)：英文(English)

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推荐(Recommend)

"I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know!"—Angela Duckworth, New York Times bestselling author of Grit

“The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

'Chip and Dan are amazing and impactful story tellers. In The Power of Moments, they are able to use stories to display a powerful truth, that we can be more impactful as leaders and as people by recognizing and creating more “moments”. At Virgin Atlantic, helping our people create [such] amazing moments for each other and for our customers is a nice new way of articulating an underlying goal of great leadership. This book truly frames that thinking in an easy to understand and engaging way. Perhaps even more importantly, I can see many similar opportunities in my life as a husband, father and member of a community.'—Craig Kreeger, CEO of Virgin Atlantic

“A sincere introduction to how readers can shape and improve the peaks in their own experiences. Infused with positivity and enthusiasm…. Readers hungry for a bigger slice of life will find this book valuable. Heuristic advice and life-affirming direction form a gratifying combination in this motivational handbook.”—Kirkus

“This terrific book is bursting with practical insights and memorable stories on every page. It's as relevant to product designers and meeting planners as it is to teachers and parents. I've already put many of its novel suggestions to work. Don't miss it.”—Eric Ries, author of bestselling author of The Lean Startup, The Startup Way

"Flat out amazing."—Jake Knapp, New York Times bestselling author of Sprint

"Chip Heath of Stanford and Dan Heath of Duke argue persuasively that any organization that creates peak moments--for its customers, its employees, or its students--will enjoy benefits that range from fanatical loyalty to revenue growth. In this entertaining and informative read, they explain just how to create those moments and how to turn them into a competitive advantage."—BizEd

"The Power of Moments packages together countless hours of research and interviews, as well as dozens of illustrative examples, in digestible, accessible, and entertaining prose....Moments offers something for everyone—medical practitioners rethinking the patient experience, corporate leaders re-imagining staff engagement, small businesses looking to differentiate themselves, teachers crafting more memorable lessons. Like Switch and Made to Stick, two of the authors’ previous books, The Power of Moments is particularly useful for the social sector, in which change agents face daunting challenges in the fight for social justice, economic equality, and environmental protection. All those desperate for blueprints for creating the extraordinary should read this book."—Stanford Social Innovation Review

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瞬间的力量The Power of Moments：Why Certain Experiences Have Extraordinary Impact(2017)电子书eBook(epub+azw3+mobi+pdf+txt)下载download

评论(Reviews)

I got this book up on a friend’s recommendation but I was not moved by the title. There seemed to be other things that I wanted to get to first. When checking in with that friend (he’s a consultant) about an upcoming meeting he mentioned a story in the book, so I began listening. I was hooked. I like the framework and the stories that show the framework in practice. Beyond the work-value of this book, I am excited about putting these ideas into practice for my family - making memories.

I’m not sure if it’s a bad thing, but this is the book I’ve always wanted to write. I believe we can intentionally inspire people… And I think the framework that you have outlined in this book gives us the tools and the mindset we need to have to help create meaningful, inspiring events in our own lives and the lives of others.. I can’t wait to blog about it… And I can’t wait to help work with school administrators on creating a culture and climate built on the power of moments. Thank you for writing such a meaningful text! Every leader should read it!

I love this book! It's insightful, encouraging and interesting from start to finish. I can not stop giving this book praise to my family and friends. I hope they all read it.

So glad I read/listened to this book. It’s given me new ways to look at my life. The basic lesson is to ensure you take action and be intentional in life. Highly recommend!

This is a must read for those in the experience or service industry. This book will engage your imagination to bring people a greater sense of loyalty, pride and productivity into your organization

I'm a big fan of Chip and Dan Heath, bestselling authors of Made to Stick (which explained why certain ideas catch on while others die), Switch (Which showed us how to make changes at work and in life), and Decisive (which explained how to make better choices). As of today, they just launched their newest book, The Power of Moments: Why Certain Moments Have Extraordinary Impact.

In this book, The Heath Brothers dissect what, specifically, makes a particular experience memorable and meaningful. Then, based on these attributes, they challenge us to "be the author of them." So why should you care?

In business, the whole notion of creating an exceptional customer experience (CX) is at the top of everyone's minds. And some have done a great job at defining some basic attributes. (For example, see Lior Arussy's book, Exceptionalize It). The Heath Brothers take it one step further to provide further ideas to springboard and implement CX thinking. It certainly has got my brain thinking!

In my life, I can also see how these principles apply. Many years ago, after my second child was born, a dear friend shared her secret to raising great kids. She said, "Your job is to make positive memories. As they get older, that's what they remember." And now that my kids are grown and flown the nest, when I asked them, "What do you remember about your childhood?" they replied some simple things - like making sure I made a favorite chicken buffalo sandwich for school. I never understood how that was important, but now I do. (hint: it relates to a transition and connection).

So if you want to be more intentional about making magical moments at work and in your life, I highly recommend this book.

很多故事理论告诉你如何创造有defining moment的产品和服务，可是最重要的其实并不是刻意的去engineer moment...moment一直有，seize it.

这哥俩写的书很到位，通俗但是道理都到位了。只是要把书中所列的都sink in，那是要花一番功夫的。

无论是EPIC 思考框架，还是故事、案例，对于体验设计，都非常有启发。

成功人士有一个共同特点：他们对“完成”一件事很执着，“完成”这个动作，能给他们带来极大的荣誉感。多数可遗忘，偶尔特漂亮！

对于用户体验非常赞的英文书，对体验设计有很棒的指导。