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英文文章：
At present, a large number of small and medium-sized enterprises, widespread such a phenomenon: the scattered, coherent customer information make enterprise managers or enterprise relevant personnel cannot see all the material and customers to customers of the relevant material, information scattered makes produces a result cannot maintain consistency and integrality. Plus now customer expectations more and more highly, the customer need better services (including product quality and personalized service). Enterprise competition has been gradually from the product competition into service competition, so small and medium-sized enterprises to develop must further optimization business process to enhance the enterprise the competitive ability. Support for small and medium enterprises management system is the Sales, service and marketing system standardization management to solve a series of problems plagued small and medium-sized enterprises to improve efficiency and reduce cost. The first, why must build "enterprise sales management system". With China's economy from a planned economy to a market economy, Chinese enterprises market transition awareness and ability to adapt to the market, enterprise management level increased constantly improved, but compared with international enterprise still exist great gap, but also exist to varying degrees with the following problems: 1. Customer needs more and more, the user expectations more and more highly, big market is being constantly subdivision, enterprise lacks an effective continues to develop a larger market. 2. Enterprise and market (including branch offices, agents, distributors) between information transmission speed is slow, headquarters is difficult to understand promptly throughout product sales, inventory and payment collection of accurate data, affect the company's decision, may reduce the company's economic benefit. 3. What customers, whether to have a new demand for products’ any suggestions, the enterprise cannot get the timely feedback information. 4. The enterprise marketing need human, financial, material is more and more, product sales expenses cost increases year by year. 5. Part of world market and enterprises, the lack of independent branch between governors of coordination and effective method of collaborative operations. 6. Salesman monopolistic customer information, transaction is not high, can't eliminate transparency corruption, embezzlement and occupy payment phenomenon. According to the enterprise there existed many practical problems, so I hope to develop a "enterprise sales management system", this system will integrate with the specific actual situation and the future development goal, USES the advanced Internet technology, realizing enterprise ideas and goal, given the most suitable development enterprise e-commerce solutions. The second, "The company sales management system" is the role in enterprise management. According to statistics, enterprise supply chain can consume the entire company operation cost of up to 25%. Therefore, using Internet technology to reduce supply chain cost, to the enterprise improve profitability is of great significance. Develop e-commerce activities that help enterprises to realize strategic advantages, income growth and cost decreased company objectives. The company sales management system in the enterprise management activity has the vital role. 1. Can save transaction cost, reduce cost of sales. 2. Can continue to expand the market scope, be helpful for sustainable development in global markets. 3. Can synchronization transmission global market information, make the whole system's internal data sharing, which can improve the work efficiency. 4. Can improve the trade transparency, reduce the possibility of earmarking, to establish mutual supervision mechanism, and reduce corruption. 5. Can shorten the payment of the capital, speeding up the enterprise capital turnover, enhances the enterprise the service efficiency of funds. 6. Can make a clear division of responsibilities among employees’, improve the working efficiency of the enterprises. 7. Can enhance the enterprise the ability of fast reaction to the market, and to enhance the enterprise market competitiveness. 8. Can directly quickly issued enterprise information material, foreign advertising, be helpful for setting up enterprise's positive image. 9. Can provide customer information feedback and customer tracking service, maintain close contact with customers. 10. Able to 365 days a year, 24 hour uninterrupted service, providing and obtain the commercial information. 11. To keep the enterprise and sales staff and customers closely and give full play to a team's synergy combat advantage. The third, "The company sales management system" ,the main contents. Sales Management System is promote corporate image and promote sales at the core of e-commerce sites. Therefore design business model can not only comprehensive show a good image of the company, and can realize enterprise products online ordering and customer demand information collection and induction, open up the market sales of another new channels. In addition the company sales management system can be very convenient web site management, customer and distribution facilities management, website system is divided into web front desk and website backstage two parts, the web site of the main reception customer facing, convenient visitor browsing enterprise and products of relevant information, the Two-way interaction and type of; Website backstage part main companies face leadership, department managers, the local branch and website maintenance personnel, according to through a web site to collect and analyze the information for the enterprise come out and provide necessary data, the decision also can very convenient maintenance and update your website. The company sales management system based on customer relationships, sales action, the sales process and other links records, management and analysis, make sales management from experience to science, from individual leading toward the enterprise leading, aimed at small and medium enterprise sales management exists many problems, from the small business sales management main requirement, fully "take the customer as the center", flexibility for small and medium enterprises to establish business processes and flexibility. The system includes: 1. The latest trends
Rolling news content should include product information release, enterprise news, domestic and foreign trade dynamic, etc. The backend systems for news release system. 2. Company introduction About the company profile, leadership speech, corporate culture, honor awards, performance pledges, such as quality assurance and development of relevant content with the company. 3. Product exhibition Introducing company existing products and new product releases, including graphic material, audio and video etc, customers can online ordering enterprise products. The background for product management system, which includes two parts: product display subsystem and order processing subsystem. 4. Client and agency management Customers can online registration with the company long-term, and know the company maintains contact the latest situation; also introduce products in large customers in the specific use case. The background for customer information management system, which includes the customer registered subsystem and customer data management subsystem. 5. Branches and staff management In the global for distribution branches and business staff’s file implementing instant management, for facilitate assignments worker, in order to accomplish specific requirements. 6. Sales business management The sales situation to clerk for timely management, facilitate the company to grasp the sales of goods, make the right sales decisions. 7. Inventory management Keep up-to-date headquarters and local branch inventory restocking, so as to when such specific situation or inventory too much to form a correct judgment. 8. Site management Provide a management entrance, based on WEB page can be realized, namely WEB site management personnel management can be realized by the browser on the whole website content renewal and management, don't need to add any special software and equipment investment, save the enterprise human, material and financial resources.
Technical feasibility refers to the system USES the existing has been relatively mature JAVAEE system, development environment for various configurations of environment has been deployed, basically there is no problem. What we learn in school can also solve the problems involved. The current computer hardware configuration can be run completely, the work environment needed tools, many of them are open source software aspects of the existing software, the Internet can be downloaded for free. Operational feasibility refers to the influence of the organizational structure, the availability of the existing personnel and institutions, as well as the applicability of the system and personnel training environment and supplementary plan. The current informationization technology is more popular, the level of the operator is also higher, the operation is feasible.
JSP's full name for the Java server pages, Chinese named Java server pages, the root is a simplified the design of the Servlet, it is advocated by Sun Microsystems company, many companies participate in together to establish a dynamic web technology standards. JSP technology is similar to ASP technology, which is a document in a traditional HTML page (a standard generic markup language for a subset). HTM, *. HTML) inserts Java programs (scripts) and JSP tags (tag) to form a JSP file with the suffix (JSP). Web applications developed using JSP are cross-platform, run on Linux and run on other operating systems. It implements Java extensions in HTML syntax. Like servlets, JSPS are executed on the server side. Typically, the return client is an HTML text, so as long as the browser is available, the client can browse. JSP technology USES tags and scriptlets XML written in the Java programming language to encapsulate processing logic that generates dynamic web pages. The web page also USES tags and scriptlets to access the application logic of the resource that exists on the server side. Japan's external academic organization separate Web logic and Web design and support reusable component-based design, based on the development of Web applications quickly and easily. The main purpose of JavaServer Pages is to represent the logic from the Servlet's individual dynamic web technologies.
In daily life, to the flexible application of learned knowledge, must be combined with the practice.Especially in learning a new technology, the most important thing is practice, only good practice to master it.Practice is the sole criterion for testing truth.In the process of development program, a lot of class time before the knowledge learned has been forgotten, will have to open the books, access to watch the video to learn the knowledge.If can timely review consolidate, this knowledge will not come to this is forgotten.In this way, the development process can shorten time, improve efficiency, the system better, rather than as it is now so so.Root cause is not only the learning is not serious, more important is the lack of ability to turn knowledge into practice.Knowledge can't be one, that knowledge is an armchair strategist, don't have any effects.As a college student, will only talk the talk, is probably unable to become a qualified programmer.After all, it's the practice, pay more attention to the subject can only let yourself qualified more actual combat operations.Write code to modify again and again, this is what we should do, not just stay on the book knowledge, manage the daily examination.How to get the book knowledge into their own ability, is the future of life should pay attention to the point.
中文翻译
中文翻译：
目前，大量的中小型企业中，普遍存在着这样的一个现象：分散的、不连贯的客户信息使企业管理者或企业的相关人员无法看到客户的全部资料以及客户的相关资料，信息的分散使得产生的结果也无法保持一致性和完整性。再加上现在客户的期望值越来越高，客户需要更好的服务(包括产品的质量及个性化服务)。企业的竞争已逐渐从产品的竞争转变为服务的竞争，因此中小型企业要想发展就必须进一步的优化业务流程以提高企业的竞争能力。Sales management system就是针对中小型企业的销售、服务和营销的体系进行规范化管理，以解决困扰中小企业的一系列问题，以达到提高效率，从而降低成本。 一、为什么需要建立“企业销售管理系统”。 随着中国经济由计划经济向市场经济的过渡，中国企业的市场意识和对市场的适应能力有所增强，企业管理水平得到不断提高，但与国际企业相比仍然存在着较大的差距，而且也不同程度地存在着以下几个方面的问题：
1.顾客需求越来越多，用户期望值越来越高，大市场正在被不断的细分，企业缺少一个行之有效的持续开拓更大市场的办法。 2.企业与市场（包括分支机构、代理商、经销商）之间的信息传递速度慢，总部很难及时了解各地产品销售、库存和货款回收的准确数据，影响公司的决策，可能会降低公司的经济效益。 3.客户在想什么，是否有新的需求，对于产品有何建议，企业无法及时得到反馈信息。 4.企业营销需要的人、财、物力越来越多，产品的销售费用成本逐年增加。 5.部分企业的各地市场和分支机构诸侯割据，缺少相互间的协调、协同作战的有效方法。 6.业务员独占客户信息，交易透明度不高，无法杜绝贪污、挪用公款和挤占货款的现象。 针对以上企业存在的诸多实际的问题，于是我希望开发一个“企业销售管理系统”，本系统将结合企业的具体实际情况和未来发展目标，采用先进的互联网技术，实现企业的构想和目标，给予企业最适合的发展电子商务的解决方案。 二、“企业销售管理系统”在企业经营中的作用。 据统计， 企业供应链可以消耗整个公司高达25％的运营成本。由此可见，利用Internet技术降低供应链耗费，对企业提高利润率意义重大。开展电子商务活动，有助于企业实现战略优势、收入增长和开销降低等公司目标。企业销售管理系统在企业经营活动具有重要的作用。 1. 能够节约交易费用，降低销售成本。 2.能够持续扩大市场范围，有利于持续开发全球市场。 3. 能够同步传递全球市场信息，使整个系统内部数据共享，从而提高工作效率。 4. 能够提高交易的透明度，减少暗箱操作的可能性，有利于建立相互监督机制，减少贪污腐败。 5. 能够缩短货款的回收期，加速企业的资金周转，提高企业的资金使用效率。 6. 能够使员工之间职责分工明确，有利于提高企业的工作效率。 7. 能够提高企业对市场的快速反应能力，全面提高企业的市场竞争力。 8. 能够直接快速地发布企业的信息资料，对外广告宣传，有利于树立企业的正面的形象。 9. 能够提供客户信息反馈和客户跟踪服务，保持与客户的紧密接触。 10. 能够一年365天、24小时不间断服务，提供和获取商业信息。 11.能够保持企业与销售人员和客户的紧密联系，充分发挥团队的协同作战优势。 三、“企业销售管理系统”的主要内容。 企业销售管理系统是以宣传企业形象和促进产品销售为核心的电子商务网站。因此设计的商业模型不仅能够全面的展现公司的良好形象，而且可以实现企业产品的在线订购和客户需求信息的收集与归纳，开辟市场销售的另一新渠道。另外企业销售管理系统可以十分方便的进行网站管理、客户和分销机构管理，系统网站分为网站前台和网站后台两个部分，网站前台部分主要面对客户，方便来访者浏览企业和产品的相关信息，并可进行双向式互动；网站后台部分主要面对企业领导、部门经理、各地分支机构和网站维护人员，根据通过网站收集和分析出来的信息，为企业决策提供必要的数据，同时又可很方便的维护和更新网站。企业销售管理系统通过对客户关系、销售行动、销售过程等环节记录、管理与分析，使销售管理从经验走向科学、从个人主导走向企业主导，针对中小型企业销售管理中存在的诸多问题，从中小型企业的销售管理的主要需求出发，充分“以客户为中心”，为中小型企业建立弹性化和灵活性的业务流程。 本系统主要内容包括： 1．最新动态 滚动新闻的内容应当包括产品信息发布、企业新闻、国内外行业动态等。其后台系统为新闻发布系统。 2．公司介绍 介绍公司概况、领导致词、企业文化、荣誉奖励、服务承诺、质量保证以及发展状况等与公司相关的内容。 3．产品展示 介绍公司现有产品以及新产品的发布，包括图文资料、音像视频等，客户可以在线订购企业产品。其后台为产品管理系统，它包括两部分内容：产品展示子系统和订单处理子系统。 4．客户和代理商管理 客户可以通过在线注册长期与公司保持联系，及时了解公司的最新情况；同时也介绍公司产品在大客户中的具体使用的情况。其后台为客户信息管理系统，它包括客户注册子系统和客户资料管理子系统。 5．分支机构和职员管理 对分布在全球的分支机构和业务职员的档案实施即时管理，便于及时调遣职工，以完成具体的工作要求。 6．销售业务管理 对业务员的销售情况进行即时管理，便于公司及时掌握货物的销售情况，做出正确的销售决策。 7．库存管理 即时了解总部和各地分支机构的库存情况，以便对何时进货或者库存过多等具体情况做出正确的判断。 8．网站管理 提供一个管理入口，可实现基于WEB的页面管理，即网站管理人员通过浏览器就可实现对整个网站内容的更新与管理，不需要增加任何专用软件和设备的投入，大大节省了企业的人力、物力、财力。